Steady Revenue Growth Amid a Competitive Landscape

In the three months ending September 30, JD.com achieved net revenues of RMB 260.4 billion (USD 37.1 billion), marking a year-on-year increase of 5.1%. The growth was fueled by a resurgence in electronics and home appliances, alongside sustained momentum in general merchandise categories.

JD.com’s Chief Executive Officer Sandy Xu attributed this performance to the company’s ability to adapt to shifting consumer demands.

“In the third quarter, we played a crucial role in China’s government-backed trade-in programs, leveraging our advanced supply chain capabilities. This, coupled with robust user response to our Singles Day promotions, has strengthened our market position and laid the groundwork for sustainable growth,” Xu remarked.

Profits and Margins Reflect Operational Strength

JD.com recorded a significant boost in profitability. Net income attributable to shareholders surged by 47.8% year-over-year to RMB 11.7 billion (USD 1.7 billion), while operating income rose by 29.5% to RMB 12 billion (USD 1.7 billion). The company’s operating margin improved to 4.6%, compared to 3.8% during the same period last year.

This profitability was driven by efficiency gains across its extensive logistics network and economies of scale, which helped offset increased marketing and fulfillment expenses.

Strategic Business Initiatives Drive Engagement

JD.com’s Q3 performance was underpinned by several key initiatives that highlight its commitment to innovation and expansion across diverse sectors:

1. Government Trade-In Program: The company emerged as a pivotal player in China’s trade-in initiatives, operational in over 20 provinces. By integrating its logistics expertise, JD.com enabled customers to seamlessly trade in old appliances and electronics while benefiting from government subsidies. This program has been well-received by users and showcases the company’s ability to adapt to policy-driven market opportunities.
2. Fashion Expansion: Demonstrating its commitment to capturing the high-value fashion segment, JD.com welcomed flagship stores from luxury brands such as Balenciaga and Saint Laurent. This move not only expands JD.com’s product portfolio but also enhances its appeal to fashion-conscious consumers, fostering a new wave of growth in apparel and accessories.
3. Supermarket Milestone: Marking its 10th anniversary, JD Supermarket has become a cornerstone of the company’s retail strategy. With a focus on supply chain efficiency and competitive pricing, JD Supermarket continues to strengthen its partnerships with key brands, ensuring high-quality offerings for consumers.
4. Healthcare Advancements: JD Health made strides in enabling online payments through individual medical insurance accounts, now available in 12 cities. This innovation broadens access to healthcare services for millions, further embedding JD.com into the daily lives of its users.
5. Logistics Integration with Taobao and Tmall: In a notable development, JD Logistics reached a significant agreement with Alibaba’s Taobao and Tmall platforms. This integration allows merchants and consumers to track JD shipments directly within Taobao and Tmall apps, showcasing JD.com’s leadership in logistics excellence.

Commitment to ESG and Shareholder Returns

JD.com has maintained a strong focus on sustainability, achieving higher scores in the 2024 S&P Global Corporate Sustainability Assessment. The company’s efforts span governance improvements, employee development, and supplier management, positioning it as a global leader in retail ESG practices.

In terms of shareholder value, JD.com completed its USD 3 billion share repurchase program, reducing outstanding shares by 8.1% as of September 30, 2024. The company has now launched a new USD 5 billion share buyback initiative, reflecting its confidence in long-term growth.

Looking Ahead

Ian Su Shan, Chief Financial Officer of JD.com, expressed optimism about the company’s trajectory. “This quarter’s results highlight our commitment to delivering value through efficiency and innovation. Our expanding ecosystem and competitive pricing strategies will ensure continued growth and engagement with users and partners alike.”

JD.com’s Q3 results underscore its resilience in a challenging economic environment. As the company continues to innovate and scale its operations, it remains a key player in shaping the future of China’s e-commerce and logistics sectors.

JD.com Reports Significant Profit Growth in Q2

JD.com reported its unaudited financial results for the second quarter of 2024, showcasing a solid performance in its core business areas.

Despite a modest 1.2% year-on-year increase in net revenues, the company demonstrated significant profitability improvements and strategic business growth, particularly in its retail, health, and logistics segments.

In the second quarter, JD Retail strengthened its market position by entering into strategic partnerships with prominent brands like Xiaomi, Lenovo, OPPO, and luxury fashion houses including MONCLER and alexanderwang.

These collaborations focused on smart devices, intelligent supply chain management, and AI integration, underscoring JD.com’s commitment to enhancing user experience and expanding its platform ecosystem.

JD Health continued to innovate by partnering with major pharmaceutical companies to debut new and specialty drugs online, such as the Alzheimer’s treatment drug Leqembi®. These efforts highlight JD Health’s advanced omni-channel supply chain and service capabilities.

JD Logistics, another key segment, saw a significant improvement in profitability due to continued optimization of its network layout, algorithm-based vehicle scheduling, and product structure. These enhancements contributed to cost reductions and efficiency gains, further solidifying JD.com’s leadership in China’s logistics industry.

Financial Highlights

JD.com reported a net revenue of RMB291.4 billion (US$40.1 billion) for the second quarter of 2024, a slight increase from RMB287.9 billion in the same period last year.

Despite the modest revenue growth, the company achieved significant improvements in profitability metrics. Cost of revenues slightly decreased by 0.4% to RMB245.5 billion, contributing to a gross margin increase of 137 basis points year-on-year to 15.8%.

Operating income for the quarter rose by 27.0% to RMB10.5 billion (US$1.4 billion), with an operating margin of 3.6%, up from 2.9% in Q2 2023. On a non-GAAP basis, operating income increased by 33.7% to RMB11.6 billion (US$1.6 billion), with a non-GAAP operating margin of 4.0%.

Net income attributable to JD.com’s ordinary shareholders saw a remarkable 92.1% year-on-year increase, reaching RMB12.6 billion (US$1.7 billion), while non-GAAP net income attributable to shareholders rose by 69.0% to RMB14.5 billion (US$2.0 billion).

This strong profit growth was reflected in the diluted net income per ADS, which nearly doubled, increasing by 97.3% to RMB8.19 (US$1.13).

JD.com also reported robust cash flow figures, with operating cash flow for the twelve months ended June 30, 2024, increasing by 40.9% to RMB74.0 billion (US$10.2 billion). Free cash flow, excluding the impact from consumer financing receivables, surged by 66.2% to RMB55.6 billion (US$7.7 billion).

Additionally, the company’s ongoing share repurchase program resulted in the buyback of approximately 224.3 million Class A ordinary shares during the first half of 2024, representing around 7.1% of its outstanding shares as of December 31, 2023. This move, coupled with JD.com’s record-high operating and net profits, underscores the company’s commitment to delivering long-term value to its shareholders.

Q1 2024

JD.com reported its unaudited financial results for Q1 2024, alongside significant operational developments.

Strategic and Operational Highlights

CEO Sandy Xu emphasized JD.com’s focus on improving user experience, leading to significant growth in active users and engagement. The company continues to provide a superior combination of selection, speed, quality, and price, resonating with consumers nationwide.

AI in Livestreaming

On April 16, 2024, JD.com introduced an AI digital representative of founder Richard Qiangdong Liu for its livestreaming rooms. This innovation attracted over 20 million views within the first hour, marking a significant milestone in AI integration within e-commerce.

Healthcare Expansion

JD Health partnered with pharmaceutical giants like Pfizer and Sanofi to debut new drugs online, enhancing accessibility and upgrading its one-stop medicine retailing and healthcare services through collaborations with Shanghai Pharmaceuticals and Daiichi Sankyo.

Logistics Growth

JD Logistics expanded its support for Chinese brands globally. In Q1 2024, it provided integrated supply chain services to MINISO stores in Australia and Malaysia, showcasing JD’s international warehousing and fulfillment capabilities.

Financial Highlights

• Revenue: Net revenues for Q1 2024 were RMB260.0 billion (US$36.0 billion), a 7.0% increase from Q1 2023.
• Income from Operations: Reached RMB7.7 billion (US$1.1 billion), up 19.8% from Q1 2023.
• Net Income: Net income attributable to ordinary shareholders was RMB7.1 billion (US$1.0 billion), up 13.9% from Q1 2023.
• Earnings per Share: Diluted net income per ADS was RMB4.53 (US$0.63), a 15.3% increase from Q1 2023.

Between January 1 and May 15, 2024, JD.com repurchased 98.3 million Class A ordinary shares (49.2 million ADSs) for US$1.3 billion, representing 3.1% of its outstanding shares as of December 31, 2023.

Record-Breaking Sales and User Growth

This year, Tmall reported that over 589 brands surpassed RMB 100 million in sales during the Double 11 period, a 46.5% increase from 2023.

Meanwhile, JD.com also reached historic milestones with a 20% increase in shopping users and over 17,000 brands seeing sales growth surpassing 500%. Smaller merchants on JD.com also thrived, with over 30,000 small- to medium-sized businesses reporting more than double their sales compared to last year.

JD.com’s Jingzhuntong marketing and advertising platform was pivotal to this success, providing enhanced visibility through advanced targeting and user engagement strategies. By leveraging multiple channels—both on and off-platform—JD helped 100,000 merchants drive engagement and growth during Double 11.

The Shift from Low Prices to Quality and Brand Differentiation

Breaking from past practices, 2024’s Double 11 didn’t rely on deep discounts as a sole draw. Instead, platforms focused on creating an engaging shopping environment with a broader selection of quality products, improved logistics, and immersive live-streaming experiences.

Tmall emphasized quality with its “Billion-Yuan Subsidy” program, discounting thousands of popular products across categories like home appliances, electronics, beauty, apparel, and sports.

In parallel, JD.com launched its “National Subsidy” promotion, which provided a wide range of discounts, especially in home appliances and electronics. Through targeted offers and personalized user recommendations, JD’s strategy helped brands like Midea, Haier, and Hisense double their sales.

The Rise of Live Commerce and Targeted Promotions

This year marked a turning point for live commerce during Double 11. Tmall recorded 119 live-stream channels surpassing RMB 100 million in sales, a testament to the rising influence of professional live-stream hosts and brand-led broadcasts.

Not to be outdone, JD.com ramped up its live commerce initiatives, creating partnerships with high-profile influencers and aligning popular products with targeted consumer groups.

JD.com’s Jingzhuntong platform enabled merchants to run successful campaigns both on JD’s main site and through external media, allowing brands like Vivo and ON Running to achieve over 300% growth.

JD’s commitment to omnichannel advertising, including the launch of its “JD Navigator Program,” provided merchants with a variety of tools to maximize visibility and conversion rates, further solidifying JD’s approach to providing an all-encompassing retail experience.

Emerging Trends in China’s 2024 Double 11 Festival

1. Emotional Consumption: Categories such as pet products, fragrances, and books emerged as new areas of growth. JD.com’s “National Subsidy” helped tap into this trend by highlighting niche and high-quality products that align with the emotional consumption wave, particularly in pet care and wellness categories.
2. Sports and Outdoor Boom: The popularity of sports and outdoor gear surged, driven by China’s growing wellness and fitness trends. JD.com supported this sector with exclusive deals on top sports brands, using targeted advertising to attract health-conscious and outdoor-enthusiast consumers.
3. Factory-to-Consumer (F2C) and Affordable Alternatives: Known as “平替” or “affordable alternatives,” F2C products became a key segment on both JD and Tmall. JD.com’s platform enhancements empowered factories to connect directly with consumers, offering quality alternatives to popular products with added transparency and accessibility.
4. Internationalization of E-commerce: JD.com supported merchants seeking overseas expansion by facilitating seamless cross-border logistics and warehousing. This year’s Double 11 marked JD’s further step into international markets, capturing a growing number of cross-border sales.

Future Prospects for E-commerce in China

With China’s consumer base maturing and becoming more discerning, e-commerce companies like Tmall and JD.com will continue to balance discount-driven events with an enhanced focus on quality, convenience, and differentiated experiences.

This year’s Double 11, the “longest Double 11 in history,” has shown that these platforms are keen to elevate the value proposition for both consumers and merchants, investing in premium membership programs, cross-channel services, and more.

JD.com’s Jingzhuntong platform, along with targeted product categories and brand-building tools, promises to keep JD competitive as it focuses on personalized shopping experiences and brand differentiation.

By reducing friction points in logistics and advertising, JD aims to build a stronger foundation for merchant success and consumer satisfaction.

As both platforms adopt increasingly sophisticated strategies tailored to various consumer segments, Double 11’s role as a catalyst for innovation and growth in China’s retail landscape is only set to deepen. This evolution highlights the strategic moves by Tmall and JD.com as they continue to redefine the future of Chinese e-commerce.

On September 30, JD.com announced its latest move in Hong Kong, committing an initial investment of RMB 1.5 billion (approx. USD 205 million) with no upper limit set for future funding. The investment will focus on price subsidies, logistics subsidies, and service enhancements.

According to JD.com, Hong Kong users can now enjoy free shipping for self-operated products with purchases over RMB 299, covering categories such as electronics, home appliances, fashion, and beauty products, with delivery as fast as the next day. This marks a significant expansion of JD’s services in the Hong Kong region.

Meanwhile, Alibaba, JD’s long-time rival, has also made strategic moves in Hong Kong. Recently, Alibaba announced that Taobao would invest RMB 1 billion (USD 137 million) to make Hong Kong a free shipping zone. In August, Taobao started piloting free shipping for apparel in the region, and this recent development expands free shipping across all product categories.

The Battle for the Hong Kong Market

In recent years, JD.com and Alibaba have continually funneled large amounts of resources into their Hong Kong operations, aiming to capture a market that is growing at a much faster rate than the mainland’s e-commerce sector. Hong Kong’s e-commerce market has been expanding rapidly, with the Hong Kong Special Administrative Region government reporting that online sales accounted for nearly 10% of total retail sales in 2022, an increase of 21% year-on-year.

The allure of this fast-growing market is undeniable for both platforms, but the Hong Kong market also serves as a crucial stepping stone for their broader international business ambitions. For JD.com and Alibaba, the success of their logistics and e-commerce operations in Hong Kong will pave the way for further expansion into global markets.

Logistics: The Backbone of E-commerce Expansion

JD.com’s recent RMB 1.5 billion investment in Hong Kong will be channeled primarily into improving logistics infrastructure and service offerings. This includes subsidies for product prices and shipping costs, as well as optimizing delivery services.

As part of its Hong Kong expansion, JD.com has introduced free shipping services for various categories, with no time or product restrictions. The company has also launched a special “One-Item Free Shipping” section, offering free delivery on selected products such as small home appliances and fast-moving consumer goods.

In June 2023, JD Logistics established its first supply chain industrial base in Hong Kong. This supply chain hub allows JD.com to provide flexible storage solutions, including temperature-controlled warehouses for different product categories. The new facility has significantly boosted order volumes, with shipments from JD’s self-operated warehouses in Hong Kong rising more than 10-fold compared to last year.

Alibaba, on the other hand, has also made logistics a priority. In late September, the company announced a RMB 1 billion investment to expand its “Free Shipping to Hong Kong” initiative, which covers all product categories. As part of this initiative, consumers can enjoy free shipping on purchases over RMB 99, with delivery times reduced to just 3-4 days.

Both companies are addressing long-standing logistical challenges in Hong Kong, such as the high cost of land and labor for last-mile delivery services. By focusing on building a robust logistics network, JD.com and Alibaba are positioning themselves to handle the growing demands of the local market while laying the groundwork for future international expansions.

Hong Kong as a Gateway to Global Expansion

As growth in mainland China’s internet sector slows and user acquisition plateaus, expanding internationally has become more urgent for Chinese tech giants. Platforms like JD.com and Alibaba are now turning their attention to overseas markets, where they aim to replicate their domestic successes.

Hong Kong serves as an essential testing ground for these expansion plans. For instance, Meituan’s food delivery service, Keeta, quickly became the leading food delivery platform in Hong Kong, capturing 44% of the market within months of its launch. Meituan has since used its Hong Kong success to explore opportunities in regions such as the Middle East.

Similarly, Alibaba and JD.com are leveraging their Hong Kong operations as a blueprint for broader international growth. Alibaba’s “Taobao Tmall Overseas Growth Plan” has been expanded beyond apparel to include merchants from all industries, supported by Alibaba International’s logistics and user operations teams. The company has also committed to subsidizing shipping costs for overseas buyers.

JD.com’s focus on logistics infrastructure, particularly in Hong Kong, mirrors its ambitions to build a global supply chain network. The company has made significant investments in its cross-border delivery services, enabling faster shipping from Hong Kong to mainland China and other regions.

The Stakes Are High

The push into Hong Kong is not only about tapping into a lucrative local market but also about gaining experience and building infrastructure for a much larger global play. As companies like Alibaba and JD.com accelerate their overseas expansions, a successful Hong Kong strategy is crucial.

With both companies competing fiercely to capture market share in Hong Kong ahead of the Double 11 shopping festival, this market is becoming a crucial battleground for their international ambitions.

JD’s B2B platform Joybuy will mainly serve overseas buyers including e-commerce marketplace sellers, DTC sellers, and small and medium-sized retailers.

In the past year, JD Logistics has opened new warehouses in countries including Malaysia, the US, Australia, and the Netherlands, bringing the total number of bonded and overseas warehouses to about 80, and its global supply chain network to nearly 230 countries and regions.

Joybuy is now open to more than 110 countries and regions with a focus on Southeast Asian (SEA) and North American markets.

In SEA, JOYBUY has reached cooperation with Flash Express, a one-stop e-commerce service provider to develop the local market. It has also built up a partnership with Ginee, a SEA one-stop solution service provider for online businesses to better serve local buyers.

Joybuy currently supports multiple payment methods across the global, including:

• Credit card/ debit card
• Paypal
• Payoneer
• T/T
• Giropay
• Sofort
• EPS
• iDeal
• Yandex
• Banrisul
• Bradesco
• Banco do Brasil
• Itaú
• SPEI
• Boleto
• OXXO
• Afterpay

And, it currently supports 12 payment currencies: USD, EUR, RUB, GBP, CAD, CHF, AUD, PLN, MXN, BRL, KRW, JPY.

Joybuy promotes Quality Sellers who are recognized by the platform. There are two types of Quality Sellers: the Black J Seller and the Platinum J Seller.

• Black J Seller is a seller who is recognized by the Joybuy platform and is able to provide high-quality services and high-quality products
• Platinum J Seller is a seller who is recognized by the Joybuy platform and is able to provide good services and high-quality products

China cross-border B2B e-commerce markets insights 2021-2025

The most sustainable employers

The most innovative employers in human resource management

Best Employers Among College Students

The top three industries that college students expect to apply for jobs are technology, finance, and FMCG.

The five factors that college students give priority to when choosing employers are salary and welfare, personal career development, value realization, enterprise working environment, and enterprise development prospect.

About 52% of college students show a strong willingness to work in the first-tier cities. At the same time, the attraction of the new first-tier cities is closely followed, and the willingness reaches 41%.

Top e-commerce mobile shopping platforms in China 2021

There are some new “situations” in this year’s 618 festival.

On the one hand, 618 has become an important opportunity for online shopping of high value and large commodities; on the other hand, it’s also a good time for families to stock up, including the sales of home appliances, 3C, food, beauty products, and etc, which will reach the peak in the first half of the year during 618.

At the same time, many big brands lead the promotion activities, and the promotion discounts also attract many new consumers.

Smart and high-quality differentiated products have become the hot spots trends in the field of home appliances, driven by promotions from both home appliance brands and major e-commerce platforms.

Get an introduction of 618 Shopping Festival here.

80% of the enterprises, surveyed by Chinese media Yibang, participated in Tmall 618, more than half of them invested more than 30% of the 618 budget in Tmall, and 40% of the enterprises surveyed expected that more than half of the 618 sales would come from Tmall.

50% of the enterprises interviewed said that in the past year, Tmall had the highest conversion among all platforms.

CIW Dossier: 618 Shopping Festival provides a perspective of the merchants regarding the performance, advertising budget, and sales expectations on the top e-commerce platforms for 618 shopping festival.

Update (21 June 2021): During this year’s “618” (June 1-20), the State Post Bureau observed more than 6.59 billion pieces of parcels, a year-on-year increase of 24.24%, and an increase of 84.16% compared with the same period in 2019.

China’s total 618 sales in 2021 reached 578.48 billion yuan, an increase of 26.5% YoY, according to data from Syntun. Top 3 channels by total sales are Tmall, JD, and Pinduoduo. Download CIW Dossier: 618 Shopping Festival to get more sales insights.

Alibaba Tmall 618

Over 67% consider Tmall as the top platform for 618.

Among the enterprises surveyed, 51% invested more than 30% of their budgets in tmall. Among them, 10.6% of enterprises allocate more than 80% of the ad budget on the Tmall platform; most allocate 30% to 50% of their total 618 budget on Tmall.

Tmall is giving away RMB10 billion (US$1.57 billion) in consumer coupons and subsidies to help further stimulate post-Covid consumption during Tmall 618 Festival 2021.

According to the official introduction of Tmall, huge discounts will be launched from June 1 to June 20. The specific activities are as follows:

• 20 yuan off every 300 yuan purchase with a total subsidy of 10 billion yuan
• 88vip members will receive additional 520 yuan
• Beauty products at flagship stores are cheaper than duty-free stores

A total of 250,000 brands participate in this year’s Tmall 618, which is 2.5 times that of last year. A total of 13 million products participate in offering discounts, of which 1.4 million are new products.

Tmall merchants almost all started the official live streaming for this year’s 618 shopping festival. About 100 celebrities have locked in Taobao Live to interact with fans. More than 500 CEOs have already made time for Tmall 618 in the agenda to face consumers and offer more brand discounts.

For more established brands, this year’s 618 festival is all about membership engagement. Shoppers who have signed up their favorite brands’ membership on Tmall can expect more additional benefits.

Tmall 618 sales

Millions of loyalty-program members on Tmall helped drive sales for 25 brands, which had each exceeded RMB100 million in transactions on June 1.

As of June 16, brand merchants have acquired nearly 60 million new members during Tmall 618, and some saw more than 50% of the transactions come from members. On June 1 alone, the first day of Tmall 618, there were 25 brands with a turnover of over 100 million yuan from members.

Since the beginning of this year, Tmall has strengthened its membership operation. The exclusive rights and benefits of brand members will be revealed many times in the search results and commodity display pagse, and various tools such as exclusive rights and benefits of members and member interaction are also provided for merchants.

About 20 brand merchants exceeded 10 million member milestone on Tmall. Alibaba didn’t disclose detailed sales value this year.

Tmall Hey Box: Alibaba’s best seller incubator for top brands

JD.com 618

Jingdong announced it will focus on live streaming, short videos, graphics, and quiz to enrich its content marketing for the ongoing 618 Grand Promotion at a kick-off event on May 20 in Beijing.

JD.com will invite more than 300 celebrities, and executives from nearly 600 brand partners to participate in various promotions through live streaming during the promotion.

The company will also invite KOLs and celebrities to create short videos to assist promotion. More than 1,000 professional buyers or KOLs from different categories will be invited to share their favorite products to drive more traffic to JD.com.

JD will hold two galas through live streaming inviting celebrities to bring consumers the festive atmosphere of 618. Leveraging JD and WeChat’s strength, JD will offer live streaming through 10 WeChat accounts.

Over 30,000 new brands and stores were launched during 618 on JD Super, JD’s online supermarket, with over 2.4 million new products.

Shoppers in Nanjing, Jiangsu province are the most active, taking the crown for the largest order volume.

Group buying is most used in Harbin. The average amount per group buy order in the chilly capital of Heilongjiang province in Northeast China this year exceeds RMB 1,000 yuan.

Other top competitors for 618 include Kuaishou, Douyin (TikTok), Pinduoduo, and Meituan.

JD & Douyin (TikTok)

JD signed a 20 billion yuan collaboration agreement with Douyin (TikTok). And, JD’s products are integrated on Douyin in this year’s 618 festival and users can buy JD products on Douyin directly without being redirected to an external page.

JD 618 Sales

In the first three minutes on Jun. 18, JD Super, JD’s online supermarket, saw sales increase 10 times, and in the first two minutes, packaged foods exceeded RMB 300 million yuan while the maternal and baby category exceeded RMB 200 million yuan.

In the first hour on Jun. 18, JD Fresh saw sales increase 70% YOY. Looking at sub-categories, seafood, meat, eggs and poultry, and fruit and vegetables increased 160%, 105% and 80% respectively. Sales of food which require little effort to prepare increased 160%.

JD.com reported a total transaction of over RMB 343.8 billion yuan for its 18-day 618 shopping festival 2021, representing a growth of 27.7% YoY from the same period in 2020 (RMB 269.2 billion yuan).

The pet category has boomed. Post-90s consumers spent an average of RMB 507 yuan per month on pet products in 2021. During 618, smart pet products increased 47% YOY.

Luxury products. Sales of Ferragamo, TOD’s, and BALLY increased 150%, 232% and 600% respectively. In addition, over 20 designer brands saw sales increase over 15 times YoY on JD platform. Consumers continue to embrace the convenience of buying luxury products online.

Sales of imported gaming phones on JD Worldwide increased by nearly three times. Imported dry cat food increased by 108%.

During the 18-day promotion, sales of JD’s online real estate business increased 230% YOY. Sales of housekeeping and cleaning services increased 6.3 times while the order number of car maintenance increased 285%.

Genetic testing service sales increased 23 times, making it the fastest-growing category of healthcare services on Jingdong. Oral health product sales increased 447%.

The top five international brands are Aptamil from Germany, Estee Lauder from the U.S., A2 from Australia, Nintendo from Japan, and Sulwhasoo from Korea. In the fresh food category, 5 million Zespri kiwis and 260,000 durians from Thailand were sold during the 18-day sale.

Social e-commerce Pinduoduo’s road to brand upgrade

618 Sales performance of other brands and platforms

Xiaomi 618

From June 1 to 18, the total GMV across all Xiaomi’s platforms exceeded 19 billion yuan (US$29.37 bn), with a year-on-year growth of 90%.

Its sales volume of smartphones ranked first among all Android phones, the TV category won first place in the sales volume / sales values. Xiaomi 11 Pro is the best selling model on both JD and Tmall.

Xiaomi’s offline sales channels saw 123% YoY increase in total transaction values. Live streaming delivered 1.34 billion yuan in total sales, an 92% growth YoY.

Douyin (TikTok) 618

Douyin 618 started on June 1st and ended at 8 a.m. on June 19th. The top 5 best-selling brands are:

1. Chuchu (new brand)
2. WHOO
3. China Gold
4. Shepinhui
5. Huawei

Apple ranks sixth overall or second after Huawei under “3C electronics” category.

The top five are expected to have sales of more than 100 million yuan. Unfortunately, Apple, Adidas, Nike, and other international brands are not expected to exceed 100 million yuan in sales on Douyin, according to Chinese media Yibang Dongli.

Douyin saw the largest new user growth of over 392% YoY among post-00s, followed by post-90s (+225.9% YoY).

This is Apple’s second year of participation in 618 and saw a sales increase of 16% YoY, according to data from Counterpoint Research.

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Social e-commerce Pinduoduo’s road to brand upgrade

The Greater Bay Area is home to more top brands than any other region in China with 134 brands represented in the ranking.

The banking sector dominates with 85 brands accounting for 22% of total brand value in ranking, with ICBC once again crowned China’s most valuable brand.

Leading fight against health emergency, pharma sector sees greatest brand value increase, up staggering 123%. Leading the way as the sector’s most valuable brand is Sinopharm, which has recorded a 58% brand value increase to US$3.2 billion.

Retail is the second most valuable sector – with 17 brands featuring and accounting for 10% of the total brand value – and also the second-fastest-growing sector, recording a cumulative brand value growth of 54%.

The top four Chinese e-commerce brands – Taobao, Tmall, Alibaba.com, and JD.com – have all seen significant brand value growth. Taobao (brand value US$53.3 billion) and Tmall (brand value US$49.2 billion) have entered the top 10 for the first time following 44% and 60% brand value increases, respectively.

Alibaba.com’s brand value has been boosted by 108% to US$39.2 billion, simultaneously propelling the brand from 22nd to 13th – a result of a huge spike in demand. JD.com enjoyed an 82% brand value increase to US$23.5 billion, following a 30% rise in its annual shopper count.

Pinduoduo is the fastest growing brand in China, up 148% to US$6.3 billion and jumping 60 places in the ranking to 63rd. Read about Pinduoduo’s road to brand upgrade.

Perseverance of brands in investment and infrastructure development pays off – solid performances across real estate and engineering & construction sectors.

Media sector surges 33%.

• WeChat is China’s and the world’s strongest brand with a top score of 95.4 out of 100 and AAA+ brand strength rating.
• TikTok/Douyin (brand value US$18.7 billion), has taken the 24th spot as the highest new entrant.
• Bilibili up 106% to US$1.9 billion

Top 500 Chinese Brands in 2021

Members can download the list here (Excel; annual and CIW Premium subscribers).

Top Global Brands 2021

US and Chinese brands account for two-thirds of the total brand value of the world’s 500 most valuable brands, according to the latest report by Brand Finance – a brand valuation consultancy.

US brands boast a cumulative brand value of a staggering US$3.3 trillion, equating to 46% of the total brand value in the ranking. Chinese brands’ total brand value is US$1.4 trillion, equating to 20%.

Apple has overtaken Amazon and Google to reclaim the title of the world’s most valuable brand for the first time since 2016 with an impressive 87% brand value increase to US$263.4 billion and.

• Tesla leaves traditional auto marques behind with the fastest brand value growth in ranking, up 158%
  CBS is the fasting-falling brand in ranking, down 49%
• Airline and aerospace sectors account for 6 out of 10 fastest-falling brands in the ranking
• Hospitality suffers from travel and dining restrictions, as Marriott and Airbnb check out from ranking and Starbucks, McDonald’s, and KFC see brand values drop
• Mastercard’s Ajay Banga best among top 100 CEOs in Brand Finance Brand Guardianship Index 2021

Top 100 best Chinese brands, led by Alibaba and Tencent

The seven countries included in the report by United Nations Conference on Trade and Development (UNCTD) are Australia, Canada, China, South Korea, Singapore, UK, and the U.S. China and the U.S. lead the global retail market with total sales of $5,681 billion and $5,638 billion respectively in 2020.

China also has the largest online retail sales of US$1,414.3 billion in 2020, followed by the U.S. with $791.7 billion.

Also read: Top e-commerce mobile shopping platforms in China 2021

China’s online sales accounted for 24.9% of the total retail market. South Korea’s online share is the highest of 25.9%.

UNCTD’s report also identified the top 13 B2C e-commerce companies by GMV, led by Alibaba, Amazon, JD, Pinduoduo, Shopify, eBay, and Meituan.

Among the top 13 companies, the ones with the highest growth in 2020 are Shopify, Walmart, and Pinduoduo.

CIW members can download the report here (CIW Standard annual billing and all CIW Premium subscribers).

Social e-commerce Pinduoduo’s road to brand upgrade

The Top 10 Most Admired Companies

1. Apple
2. Amazon
3. Microsoft
4. Walt Disney
5. Starbucks
6. Berkshire Hathaway
7. Alphabet
8. JPMorgan Chase
9. Netflix
10. Costco Wholesale

Five Chinese companies made it to the list this year:

• Alibaba Group (61)
• Cathay Pacific Airways (102)
• Haier Smart Home (157)
• JD.com (177)
• Tencent Holdings (293)

Fortune picked 12 Chinese companies as the top 50 well positioned for growth

Jingdong (JD.com) total 11-day sales during Double 11 2020 grew by 32% YoY and reached 271.5 billion yuan (US$41.02 bn) in GMV. Tmall’s 11-day Singles’ Day sales reached 498.2 billion yuan (US$75.27 billion) with an increase of 26% YoY.

Tmall Historial Double 11 Sales

CIW Premium subscribers can download this year’s update on Double 11 here.

Double 11 Sales 2020

Lenovo reported total sales of 1.3 billion yuan in the first hour of the first day (1 Nov). Xiaomi received total sales of over 1 billion yuan in less than 20 minutes of the first day.

Tmall Double 11 Sales

In just two minutes, Tmall’s smart home sales exceeded 100 million yuan on the first day. And more than 1 million smart home devices were sold in one hour.

As of 1:00 a.m. on Nov 1, the total sales of Tmall Smart Speaker ranked first in the smarter speaker category. Among them, the total sales of smart screen products increased 14 times year on year.

By 1:51 am on Nov 1, 100 brands, including Apple, L’Oreal, Haier, Estee Lauder, Nike, Huawei, Midea, Lancome, Xiaomi, Adidas had a total sales of more than 100 million yuan (US$14.95 million). The most popular categories are 3C and cosmetics.

Update (11 Nov): According to the data of Taobao Live, the proportion of GMV via live streaming exceeded 60%, and the number of live streaming merchants increased by 220%. Taobao Live promoted more than 4 million employment opportunities.

Alibaba Tmall Double 11 total GMV in 2020 reached 372.3 billion yuan (US$56.46 bn) as of 00:30 am on 11 November.

Update (12 Nov): Tmall’s 11-day Singles’ Day sales reached 498.2 billion yuan (US$75.27 billion).

• 250,000 brands in total participated in Double 11 this year, of which 31,000 are overseas brands. Within these overseas brands, 2,600 participated in 11.11 for the first time.
• 357 emerging brands became top sellers in their respective subcategories. More than 1,800 emerging brands surpassed their GMV from Double 11 last year and, of these, 94 emerging brands enjoyed sales growth of over 1,000%.
• Under Alibaba’s Spring Thunder initiative, 1.2 million merchants and 300,000 factories focused on overseas trade from more than 2,000 industry clusters across China participated in Double 11.
• AI customer chatbot handled over 2.1 billion queries during the 11-day period.
• The United States was the top country selling to China by GMV.
  • Other top-selling countries to China, in alphabetical order, include: Australia, Canada, France, Germany, Italy, Japan, Korea, New Zealand and UK.

JD.com Double 11 Sales

Jingdong (JD) released the first day Double 11 report, and the turnover of the whole day increased by more than 90% year on year.

According to JD big data, FMCG products such as milk and dairy products, shampoo, rice, biscuit cake and paper drawing have become the top five categories in terms of sales, while 3C household appliances such as mobile phones, washing machines, flat-panel TVs, refrigerators, laptops and other household appliances rank first by total sales.

JD Plus, which recently reached 20 million members, saw a lot of activity on Nov 1st. The number of new users on Nov. 1st increased 113% YoY.

JD’s C2M home appliances, which have quickly become popular for their high cost-to-performance ratio also performed well. Twenty products from this line selected as priority quickly exceeded sales of RMB 200 million yuan on the first day.

Personal care home appliances grew 180% on the first day of sales, among which makers of hair dryers, electric razors and more such as Dyson, Philips, Flyco, Panasonic, Braun and Oral B were highest ranked in terms of sales.

Mobile phone sales in half an hour saw 314% growth. JD’s special mobile phone for the elderly saw eight times growth in the first 15 minutes, while users who participated in JD’s trade in program in the first 30 minutes increased 465%.

JD Luxury saw whole day sales on Nov. 1 up 138% YoY. In the first 30 minutes, 127 brands including Ferragamo, Ralph Lauren and Tod’s saw sales up 10 times YOY. International jewelry brands were up six times.

Update (11 Nov): JD Double 11 total GMV in 2020 since 1 November exceeded 200 billion yuan (US$30.33 bn) as of 00:09 am on 11 November. Here are a few quick highlights:

• In 6 seconds sales generated from live-streaming exceeded RMB 100 million yuan
• In the first 11 minutes, JD private label sales exceeded sales of the whole day on Nov. 11^th last year
• Haier, Midea, Gree and other brands sold over RMB 100 million yuan in products in one minute
• Huawei Mate 40 sales in 7 seconds exceeded RMB 100 million yuan
• Over 100,000 computers were sold in 10 minutes
• The turnover of JD Super, JD’s online supermarket increased 10 times YOY in the first five mins of sales
• JD Fresh increased 5 times YOY in the same timeframe
• JD’s international business saw transaction volume increase more than 120% YOY in the first 10 minutes
• JD’s imported goods supermarket saw turnover increase 2.5 times month-on-month
• 93% of first party orders placed during the Singles Day Grand Promotion have been delivered to customers in 24 hours

JD’s Consumer-to-Manufacturer (C2M) home appliances, which quickly became popular in the market because of their high-cost performance and ability to meet consumers’ demands, were highly sought after during the Singles Day period.

Twenty products hand selected by JD as development priorities quickly exceeded RMB 200 million yuan when the official sales period kicked off on Nov. 1^st.

C2M relies heavily on JD’s supply chain abilities. JD helped with sales forecasts for 33,000 brands and 5 million products and automatically deployed them to the locations nearest to users in advance.

Update (12 Nov): Jingdong (JD.com) total sales during Double 11 2020 grew by 32% YoY and reached 271.5 billion yuan (US$41.02 bn) in GMV.

Starbucks saw one-day GMV growth of over 90% YoY on 11 Nov to 200 million yuan.

Other Platforms

Suning reported 5 billion yuan sales across all channels as of 00:19 am on 11 Nov.

Gome GMV increased by 166%. In terms of online platforms, the sales of general merchandise increased by 237% month on month, and that of maternal and infant commodities increased by 314%.

Xiaomi reported total sales of 14.3 billion yuan across all platforms in the 11-day sales.

Come back soon; we’ll update with the latest information on Double 11. You can subscribe to e-newsletter or paid subscription. 

Dossier: Double 11

How JD penetrates lower-tier cities with social e-commerce initiative

Double 11 Introduction

Alibaba Tmall Double 11

Alibaba Taobao kicked off its Double Eleven Global Shopping Festival (“Double 11”), the largest annual shopping festival in China, on 21 October 2020 with new innovations and features to meet rapidly changing consumer trends.

These include the participation of Alipay’s digital lifestyle platform; broader consumer reach and bigger promotions, “double” the number of shopping windows that will spotlight more brands, products and special offers, and the popular live streaming technology creating more fun and engagement for Chinese consumers with the largest international presence to date.

For many brands, Double 11 is the single biggest growth driver every year and this year will be no exception. Check out Double 11 2019 performance.

Read our guide on Double 11 here.

Deepening Engagement to Create “Double” Opportunities

This year the Taobao/Tmall Double 11 Festival expands the concept from “single” to “double,” enabling merchants to double up on promoting their products to consumers across China not just once, but twice, according to Alibaba’s official announcement.

A new sales window will be added from November 1 to 3 on Taobao/Tmall platforms, ahead of the main event on November 11, with the aim of providing merchants, specifically new brands and small businesses, the opportunity to showcase their products and tell their brand stories amid the pandemic.

Double 11 has become one of the most important new product launch events of the year for many brands. This year, more than 2 million new products will be introduced, which is double the amount compared to last year.

Double 11 will be offering more opportunities for merchants both online and offline to engage with consumers as well as provide a better consumer experience overall.

This year’s Taobao Double 11 experience will also be enhanced by Alipay’s digital lifestyle platform, which brings together nearly 2 million local service providers offering special promotions in more than 100 cities.

Offline small- and micro-merchants across China, such as street stalls and neighborhood grocery stores, will be able to participate in the excitement of Double 11 by connecting with consumers through Alipay’s digital lifestyle platform.

Big Growth Driver for Participating Brands

Alibaba launched Spring Thunder Initiative early this year as a continuous effort on merchants empowerment and Double 11 is yet another milestone to help merchants regain growth.

This year’s Taobao Double 11 Festival will feature 14 million value-for-money products from more than 250,000 brands available on Tmall.

Also, to cater for the needs of customers in lower-tier cities, Taobao Deals’ “RMB1 Sales” campaign will enable consumers to purchase goods at huge discounts with free shipping.

To meet Chinese consumers’ increasing demand for international products, Tmall Global will bring more than 2,600 new overseas brands to Chinese consumers for the first time. Alibaba’s cross-border e-commerce platform Kaola will also join Double 11 for the first time, featuring products from 89 countries and regions.

Live streaming and Logistics Core to the Event

Live streaming is expected to take the center stage of this year’s Taobao/Tmall Double 11.

In addition to sessions hosted by top live streamers, about 400 company executives and 300 celebrities will also hold individual live streaming sessions. Taobao Live will offer sessions ranging from cosmetics, electronics, to cars and houses.

New features like online property viewings and virtual vehicle test drives will provide a more realistic and engaging experience to help consumers with their buying decisions. Alibaba’s DAMO Academy will use artificial intelligence technology to create its first virtual live streaming host while Fliggy will host travel-related live streams.

This year’s event will have the largest international presence since it was founded in 2009.

AliExpress now sells to more than 200 countries and regions worldwide. Lazada was the first to bring the shopping festival concept to Southeast Asia across six markets – Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.

Shopping festivals such as Double 11 have also become one of the key industry growth drivers as local small-and-medium businesses participate in this biggest event alongside LazMall, the region’s largest online mall with more than 18,000 local and international brands.

This year Lazada will continue its “shoppertainment” features ranging from live streaming to new consumer games and innovations such as voice search to find items.

Alibaba’s robust technology and logistics infrastructure is the backbone of the Double 11 Shopping Festival. Cainiao will charter approximately 700 flights during Double 11. More than 50% of this year’s cross-border parcels are expected to be delivered twice as fast as its usual speed.

JD Double 11

JD also kicked off its Double 11 2020 campaign on 21 October 2020. JD is expected to be the first choice of consumers buying 3C products (mostly computer, consumer electronics, and communication products) in this year’s Singles Day promotion, according to Nielsen.

Double 11 Pre-sales

Nearly 140 million items were sold during the pre-sales period from October 21st to 28th, an increase of over 42.3% from the same period last year, of which JD.com sales increased by 85.5%, according to O&O Consulting.

Products worth more than RMB 1,000 yuan accounted for 48.3% of JD’s pre-sales. Pre-sales of medicine and health care on JD increased by 378% YoY while home furnishings increased by 79.3%. One of the reasons cited for the increase is people’s yearning for a sense of security and stability after a very tumultuous start to 2020.

During the pre-sales, home appliances, computer and office supplies, maternal and child, medical and health care and other categories saw growth of over 100% YoY, indicating that after the epidemic consumer demand to “settle down” has become more important.

According to JD’s own data, from October 21st-29th advanced orders for health equipment, Chinese and western medicine, and traditional nourishment on JD’s platform increased more than 10 times compared with the same period last year.

Orders for fitness and exercise equipment increased more than three times, while health-conscious small home appliances increased four times YoY.

In terms of key sub-categories such as computers, electrical appliances and home furnishing, JD’s pre-sale volume of mid and high-end goods exceeded peers, especially in the home decoration category.

O&O data finds that consumers have a tendency to turn to JD for purchases in the durable consumer categories such as large household appliances, computers, and household appliances, with the platform making up 62.7%, 82.6% and 82.7% of pre-orders respectively by category.

The acquisition gives JD access to VIPMRO’s over 100,000 offline retail stores.

MRO business covers over 10 million SKUs, many of which are long-tail and non-standard items. Through the strategic investment in VIPMRO, JD is able to speed up its development in the MRO industry while satisfying increasing demands from clients.

VIPMRO will be positioned as a sub-brand of JD MRO and provide its services to offline retail stores. Connecting with manufacturers will help JD build an even more comprehensive and smarter supply chain for MRO products.

In addition, through “Partner Store” plan, JD MRO will provide digital solutions for offline stores in the areas of product selection, transportation and delivery, installation and more, to improve their operation efficiency.

About VIPMRO

Within a few months after its launch in 2014, VIPMRO.com has successively reached strategic cooperation with dozens of well-known enterprises including ABB, Omron, Schneider and other global companies, becoming the first e-commerce platform for several industry-leading brands to cooperate in China, opening up a precedent for B2B e-commerce platform in the electrical field.

China B2B market status 2020; e-commerce revenue up 20%

This year, the total operating revenues of the 500 listed Chinese companies reached 50.5 trillion yuan, an increase of 11% over the previous year; and the net profit reached 4.2 trillion yuan, an increase of more than 16% compared with last year.

The annual revenue threshold of listed Chinese companies on Fortune 500 list this year is close to 17.8 billion yuan, which is nearly 10% higher than that of last year. Last year, China’s GDP exceeded 99 trillion yuan, which means that the total income of the 500 listed companies on the list is still more than half of China’s GDP in that year.

The top three companies in this year’s Fortune 500 list have not changed, with Sinopec, PetroChina and China State Construction Engineering (CSCEC).

Ping An Insurance of China ranks fourth and still ranks first among non-state-owned enterprises. Jingdong (JD.com) and Alibaba, two “Internet service and retail” enterprises, both ranked higher. Among them, JD rose to 13th place and Alibaba ranked 18th.

From the industry point of view, with the gradual profitability of some top Internet service companies, the net profit created by the industry on the list increased by more than 300% year-on-year.

2019 is the first year of “new infrastructure”, but because of its relatively low absolute proportion in fixed assets investment, “old infrastructure” still plays an indispensable role.

The total revenue of infrastructure, construction, power, construction machinery, port and logistics related industries in the Fortune 500 list of China’s “traditional infrastructure” reached 8.6 trillion yuan, 17.7% higher than the previous year’s 7.4 trillion yuan. This industry is still one of the important pillars of stable economic growth.

This year, there are 39 new and re-listed companies on Fortune China 500, of which Pinduoduo is on the list for the first time and ranks 321st with total revenue of 30.1 billion yuan.

Another new company worth mentioning in the Internet field is Joyy. This company, which mainly deals in live game broadcasting, is also on the list for the first time, and ranks 359th on the list with revenue of about 25.6 billion yuan.

In addition, the newly listed companies also include Grandjoy Holdings Group, which is engaged in real estate investment and management, and the “king of smartphones in Africa” Transsion.

In terms of profitability, the situation is the same as the previous year. In addition to several major commercial banks and insurance companies, the top 10 companies by net income are still Alibaba Group Holding Co., Ltd., China Mobile Co., Ltd. and Tencent Holding Co., Ltd.

The total profits of the ten companies last year were about 1.7 trillion yuan, nearly 40% of the total profits of the top 500 companies.

In 2019, 15 listed companies in Fortune 500 failed to make profits, with a total loss of about 80.7 billion yuan. Qinghai Salt Lake Industry Co., Ltd. ranks first in the loss list, with a loss of more than 45.8 billion yuan. iQiyi, the second-largest-loss company, lost 10.3 billion yuan.

Pinduoduo, which competes for users in the first and second-tier cities with low commodity prices, has a loss of more than 6.9 billion yuan in 2019, ranking third in the loss list.

Among all the listed companies, the real estate industry accounts for 4 of the top 10 companies with the highest ROE. Among them, Yanlord Land Group Co., Ltd. has an ROE of 43.5%. Netease was second by ROE. The agriculture, forestry, animal husbandry, and food and beverage industries have three seats in the Top Companies by ROE list, which are:

• Foshan Haitian seasoning Food Co., Ltd.
• Wenshi Food Group Co., Ltd.
• Guizhou Maotai Liquor Co., Ltd.

If you have CIW Premium subscription, visit this page for the full data including Chinese company name, revenues, and net income to copy or download in your preferred format.

Top 500 Companies in China

Total transactions during China’s 618 shopping festival in 2020 reached 16.91 trillion yuan (about US$2.38 trillion), up 42% from last year, according to Chinese online payment clearing house NetsUnion Clearing Corporation (NUCC).

During the “618” online shopping festival from June 1 to June 18, a total of 26.18 billion transactions were made, an increase of 52% year on year, said the NUCC.

Alibaba Taobao/Tmall 618 2020

More than 100,000 brands have signed up for this year’s Tmall 618, double that of last year’s 618. More than 10 million items have been discounted to participate, which is in line with last year’s Double 11.

Tmall 618 generated a total sales of 698.2 billion yuan (US$98.49 bn). SME merchants saw one more billion orders during this year’s Tmall 618.

The import consumption of Tmall Global increased by 43% year on year. The direct purchase transactions of overseas warehouses increased by 199% year-on-year. As of June 18, more than 4,000 overseas brands doubled year-on-year growth.

Over 2 million merchants opened stores on Alibaba’s Taobao e-commerce platform since the pandemic, creating over 40 million jobs. C2M orders have grown by 500% YoY.

Tmall 618 Warming Up

On May 19, Tmall announced that during the period of 618, Tmall will, together with many local governments and brands, issue the largest scale of cash consumption coupons and subsidies this year, with an estimated amount of more than 10 billion yuan.

Chinese cities have been issuing billions worth of e-coupons to stimulate consumption.

Mini Program platform compared: WeChat vs. Alibaba vs. Baidu

According to Tmall, more than 100,000 brands have signed up for this year’s Tmall 618, double the number last year.

In addition, more than 10 million products will offer discounts in this year’s Tmall 618, which is in line with last year’s Tmall Double 11. All these figures have broken the historical record of Tmall 618.

In this year’s Tmall 618, Alibaba took “consumption voucher” as a new way of “festival making”, leading the national consumption recovery, promoting the release of China’s domestic demand potential, and bringing the biggest growth opportunity for the brand in the first half of this year.

Tmall said that the cash consumption coupons and subsidies issued by Tmall 618 will cover the broadest population ever. Besides, the conditions for using cash vouchers and subsidies will also be the most relaxed this year.

Tmall 618 presales started from 0:00 on May 25, with official sales starting on June 1 until June 20, 2020.

The epidemic has affected all aspects of society, and businesses have also suffered from different degrees of damage. They are looking forward to “a key battle”, either to turn the tide or to ensure growth.

Tmall 618 is such an opportunity. According to the analysis of the insiders, the biggest wave of consumption subsidy will come in Tmall 618 after the epidemic enters the stage of normalization prevention and control.

Tmall and over 100 furniture sellers, such as IKEA, Kohler, KUKA, QuanU, and Linshimuye, will launch a 3D shopping feature, allowing customers to “see” how the furniture fits into their homes.

Affected by the epidemic, since February of this year, a large number of offline stores have launched stores on Tmall, including IKEA, Tesla, and etc.

Close to 180 luxury brands are participating this year, nearly double the amount from Double 11 2019 Global Shopping Festival. Burberry, Montblanc, Cartier and Michael Kors are offering customized special edition items co-created with Tmall just for 6.18.

Coach, MCM, and Theory are participating in the campaign for the first time, and all recently launched outlets on Tmall Luxury Soho.

To many merchants in China, previously participating in the 618 promotion was a growth engine; but, now it’s more “life saving”.

Tmall 618 First Day Sales

In the first hour of Tmall 618 pre-sale, the total transactions increased by 515% year on year. Within the first two hours of the pre-sale, the transactions of several brands including Lancome and L’Oreal exceeded 100 million yuan. Subscribe to get more timely insights.

At the opening, an hour and 29 minutes of Tmall 618, the total transactions referred by Taobao Live reached 2 billion yuan (US$280 million), far more than that of the same period last year.

Since the launch of Tmall 618’s pre-sale on May 25, the number of live shows on Taobao has exceeded 1.4 million.

On June 1, Taobao Live delivered total sales of 5.1 billion yuan with over 20 brands and merchants exceeding 10 billion yuan in live streaming.

Jingdong (JD) 618 2020

JD 618 total transactions (1-18 Jun) reached 269.2 billion yuan (US$37.98 bn), up 33.6% YoY.

• Top categories by growth rate: fresh food, medical & health care, kitchenware
• Top categories by sales: mobile phones, home appliances, PC & digital products
• Top categories by the total number of customers: food & beverages, baby & maternal, beauty products

JD’s 7Fresh GMV increased by 100% year on year, and the turnover of more than 1000 fresh brands doubled during JD 618 sales (1-18 Jun).

More than 25,000 live broadcasts of Jingdong home appliances during 618 delivered the more GMV than the first five months’ total.

In addition, during the whole 618 periods, the cumulative turnover of air conditioners doubled over the previous year; the cumulative turnover of refrigerators and washing machines increased by 130% over the previous year; there are 10 third-party stores with a turnover of more than 100 million yuan on JD home appliance platform, and more than 1000 third-party stores with a turnover of more than one million yuan.

This is the 17th year for JD.com to hold its 618 Grand Promotion. JD will provide RMB 10 billion yuan in subsidies, hundreds of billions of discounts, and 10 billion yuan consumption coupons during the JD 618 event this year, announced on 25 May.

JD 618 Planning

This year’s 618 is the sales promotion with the largest amount of discounts ever with most new product launches. Among the many discounts and promotions offered, JD.com provided over 200 million units at a 50% discount and sell over 200 million units of new products.

JD.com would also help more than 150 brands to sell over RMB 100 million in products through innovative empowerment initiatives, subsidy support and other measures, and help more than 100,000 small and medium-sized brands and merchants to double their transactions.

JD would host over 300,000 key live streaming sessions during this year’s 618. It will also work with partners including Kuaishou, Douyin (TikTok), Wesee, Bilibili, Huya, Douyu, and others.

JD would invite top executives from brands such as Huawei, Honor, and Haier to interact with consumers directly, offering big discounts. JD’s executives and sales managers will also join JD Live.

JD Live would invite more than 100 civil servants, such as mayors, county heads, and directors of commerce to act as live streaming anchors to promote local agricultural products to help farmers and industries affected by COVID-19.

Home Appliance

Over 40 brands have created over 200 special production lines to produce over 1,000 exclusive products.

For example, Dyson would offer 70% of its Dyson Airwrap inventory to JD during 618. Some other promotions include a 60-inch 4K TV for less than RMB 2,000 yuan, a 55-inch 4K smart TV for RMB 1399 yuan, a Panasonic dishwasher for RMB 1899 yuan, and a new Midea air circulator for RMB 459 yuan – prices are significantly lower than usual.

JD has upgraded its service during 618 so that customers can enjoy a 30-day price protection policy for home appliances bought on JD’s first-party platform, and the option to replace a new home appliance with a quality problem within 180 days.

JD would also provide integrated delivery and installation service for TVs, and fast installation service for air conditioners.

JD would also offer RMB 300-600 yuan subsidies for people who trade in old air conditioners for new ones. It would provide a pre-sale video service to help guide consumers in the purchase of home appliances.

In addition, offline stores JD’s E-Space would participate in a 24-hour promotion on June 18th, providing customers with subsidies and discounts. JD’s over 12,000 home appliance experience stores would leverage live streaming for marketing promotion, covering Hebei, Henan, Hunan, and Guangdong provinces.

JD 618 First Day Sales

JD 618 started at 0:00 on June 1. According to JD, in the first hour, the transactions of Apple products were three times of that of the same period last year; luxury goods achieved a 400% growth and completing full day sales last year.

June 1st, the first day of JD’s 618 Grand Promotion, saw total transaction growth of 74% YoY. Forty brands individually achieved sales of over RMB 100 million. Check out the 7 consumption trends based on first-day sales data.

Sales of JD Super, JD.com’s online supermarket, increased by 100% compared with the same period last year. Sales of JD.com’s 7FRESH increased by more than 140% compared with the same period last year and JD New Markets grew by more than 100% year on year.

Compare with the same period last year:

• On June 1^st, sales of food categories in JD Super was three times.
• Sales of baby and maternal categories increased by 100%
• Sales of pants-type sanitary pads in the individual care category and female care increased by 12 times.
• Dental patches under the subdivision of oral care increased 19 times
• Sales of smart pet devices increased nearly 7 times
• The two-hour sales of toys exceeded the all-day sales of last year.

JD.com’s customized products also witnessed explosive growth including C2M, exclusive brands, first sales of new products, underwriting of tail goods, exclusive specifications, etc., and in only 4 hours exceeded the all-day sales in the same period last year.

JD Super brand merchants and retailers made efforts to reach the lower tier market. JD Super got off to a good start for 12 hours on June 1st. Sales in the lower tiers market increased by 160% compared with the same period last year, and the number of users from lower-tier markets increased by 83% compared with the same period last year.

JD.com’s outbound e-commerce platform witnessed a 742% growth in transaction volume on June 1st , compare with the same day of last year.  The top five markets are the United States, Hong Kong, Taiwan, Japan and Canada.

The number of customers in Hong Kong grew by 370% year-on-year, while transaction volume by 266% year-on-year.

JD Worldwide (Cross-border e-commerce platform)

On June 18th, sales of JD Worldwide (JD’s cross-border import e-commerce platform) increased 110% y-o-y. Imported pet products increased nearly 400% y-o-y, imported beauty products increased 180% y-o-y, and imported electronics products, maternal and baby products, health care products, fashion products have all increased over 100% y-o-y.

From June 1^st to 18^th, over 30% of countries saw sales of their products more than doubled.

JD Worldwide has introduced over 1,000 new brands as of May 2020, and welcomed over 500 stores on third-party platform, including Abbott, Nestlé, as well as international chains such as South Korean department store AKPLAZA and Japanese drugstore Daikoku Cosmetics. During this 618, sales of the stores increased by over 100%.

This 618, JD Worldwide introduced 30,000 new international products to JD customers. On June 18^th, sales of new products were 15 times that of the average daily sales in May. From June 1^st to 18^th, sales of over half of the new products increased by over 200% compared with the same period of May.

Other Retailer & E-commerce Platforms

Gome’s one day GMV on 18 June increased by 73.8% YoY. 65 inch TV sales increased 186% year-on-year, and OLED TV showed 285% growth. Its 618 sales (1-18 Jun) exceeded May’s total sales.

Xiaomi’s total sales have reached 10 billion yuan across all platforms during the 18-day sales period.

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Top traffic driver compared: TikTok/Douyin vs. Kuaishou vs. Bilibili vs. RED

The AR function will leverage Sony’s ToF (Time-of-Flight) distance measurement technology so that customers can simply use their mobile phones, equipped with a ToF camera, to measure their foot size by scanning the front and side angles of their feet.

JD launched a new AR feature on JD’s mobile app for online customers earlier this year to virtually try-on shoes. AR Shoes Try-on is now available for over 1,000 sneaker SKUs on JD.

JD are already offering several AR applications such as AR Fitting Room, AR Styling Station, and AR Shopping, which along with the new feature are open to its external partners through a PaaS (Platform-as-a-Service) solution.

JD will further develop its AR offerings in more scenarios such as AR skin evaluation and AR live streaming. JD is among the five Chinese companies on BCG’s Top 50 Most Innovative Companies list in 2020, ranking 31st globally.

China mid-year 618 shopping festival: Taobao vs. JD

BCG research has shown that companies doubling down on innovation during downturns—using the opportunity to invest and position for the recovery—outperform over the long term.

Of the 162 companies that have been on BCG’s top 50 “most innovative companies” list over the past 14 years, nearly 30% appeared just once—and 57% appeared three times or fewer. Only 8 companies have made the list every year: Alphabet, Amazon, Apple, HP, IBM, Microsoft, Samsung, and Toyota.

Only 20 Companies (12%) have made the Top 50 List more than 10 times: Daimler, Dell, Facebook, Siemens, Walmart, 3M, GE, Intel, Nike, P&G, BMW, Cisco, Alphabet, Amazon, Apple, HP, IBM, Microsoft, Samsung, Toyota.

Five Chinese companies made it to the Top 50 Global Most Innovative Companies list, including Huawei (6), Alibaba (7), Tencent (14), Xiaomi (24), and JD (31).

While 60% of companies rank innovation as a top 3 priority, not all walk the talk, according to the BCG survey.

Top Mobile Apps in China

Sales of admission tickets for amusement parks rose by 437% on JD compared with the same period last year. Sales of suburban amusement tours increased by 153%, in which sales were up 300% in several scenic destinations areas in Beijing, Xinjiang, Yunnan, etc.

Hotel sales went up by 106% on JD, and hotel stay &entertainment package sales were 6 times more than the same period last year. Domestic flight tickets sales were up 172% while mobile payment services surpassed 427%.

JD Travel is part of JD’s Life & Services business group. Other services include automotive maintenance, online real estate purchase, online auction and fresh flowers booking.

With over 100,000 products from 30,000 well-known brands offered online which in turn activate over a million offline business, JD Life & Services is providing a variety of promotions during 618, many of which represent more than 50% discounts.

The growth of consumption of daily life services signifies the beginning of an overall economic recovery. JD Life & Services for consumers is playing an active role in integrating online and offline, and retail and services.

Check out 618 Shopping Festival: Taobao vs. JD

Kuaishou (Kwai) Technology and Jingdong (JD) Retail Group signed a strategic cooperation agreement on 27 May 2020 that enables users to buy JD products on Kuaishou platform directly.

The two companies will cooperate in the supply chain capability building, brand marketing, and data capabilities building of the Kuaishou Store, and jointly create a new ecosystem of short video live streaming.

Sales from Alibaba live streaming platform grew by 150% for 3 consecutive years.

JD Retail provides superior products to Kuaishou Stores and Kuaishou anchors will select and sell the products. Users can buy JD.com products directly on Kuaishou Shop and enjoy the delivery and post-sales services provided by JD.

This partnership is happening soon during China’s 618 Shopping Festival and will kick off during JD’s 17th Anniversary Grand Promotion (“618”) and Kuaishou’s June 16th Shopping Festival. From June 16th to 18th, products from JD’s first-party business will be available for to a portion of Kuaishou’s live streaming KOLs.

At the same time, JD Retail and Kuaishou will collaborate to strengthen brand marketing capabilities. Kuaishou’s anchors will do live streaming and short video marketing, and JD will provide joint marketing capabilities and fulfillment services, to enhance the core competitiveness of both brands.

The two parties will also explore targeted marketing based on JD’s insights on customer shopping behavior and Kuaishou’s understanding of short video and e-commerce live streaming.

“The retail industry is facing the opportunities and challenges of more and more diversified consumer demand and consumption scenarios. JD Retail has China’s leading retail supply chain, and is trusted by hundreds of millions of customers because of its quality product offerings and services. It is committed to driving the transformation of the retail industry through opening up its own capabilities. Kuaishou is a short video social platform loved by hundreds of millions of users. The partnership between JD Retail and Kuaishou will provide Chinese consumers with a high-quality experience in richer shopping scenarios,

said Lei Xu, CEO of JD Retail.

Since the beginning of this year, short video live streaming in e-commerce has been developing rapidly. Check out Taobao Live’s Stunning Growth in 2020.

As a short video live broadcast platform with more than 300 million daily active users, Kuaishou is the earliest explorer in the e-commerce live streaming industry with leading advantages in the number of users and the creation of new scenarios.

As early as June 2019, Kuaishou announced that users can view JD products in the Kuaishou app and be redirected to the JD app to make a purchase.

The latest cooperation is an upgrade and will supplement and advance Kuaishou in terms of product offering, and is also in line with Kuaishou’s goal to expand its boundaries to brands and high-quality goods.

JD will gain in terms of being able to reach new users and push into new scenarios in the emerging e-commerce live streaming market.

Explore 9 Brands’ great results from WeChat Mini Program live streaming campaigns

Cloudflare announced a significant strategic partnership with JD Cloud & AI, the cloud and intelligent technology business unit of JD.com (Jingdong).

Through this partnership, Cloudflare will be adding 150 data centers in mainland China, an increase of over 700% in the region. The partnership will also enable JD to provide a Cloudflare-powered service to China-based customers.

Cloudflare has helped their global customers deliver a secure, fast, and reliable Internet experience for China-based visitors since 2015. Cloudflare customers currently are able to extend their configurations with the click of a button across data centers in 17 cities in mainland China.

Partnering with JD Cloud & AI provides not only local expertise, but also a relationship with one of the world’s largest logistics, e-commerce, and Internet companies, JD.com.

JD Cloud & AI has made serving a global audience a key part of its strategy and has partnered with the likes of Microsoft and Citrix to build on this strategy. Importantly, like Cloudflare, the company has continued to invest in its infrastructure through the current pandemic, and has been critical to keeping China’s supply chains flowing and its businesses functioning.

Cloudflare’s partnership with JD Cloud & AI will allow international businesses to grow their online presence in China without having to worry about managing separate tools with separate vendors for security and performance in China.

Customers will benefit from greater performance and security inside China using the same configurations that they use with Cloudflare everywhere else in the world.

Using Cloudflare’s international network outside of China, and JD Cloud & AI’s network inside of China, any enterprise can rapidly and securely deploy cloud-based firewall, WAN optimization, distributed denial of service (DDoS) mitigation, content delivery, DNS services, and Cloudflare Workers, its serverless computing solution, worldwide.

JD Cloud & AI will use Cloudflare’s international network outside of China, and the JD Cloud & AI network inside of China, to allow any China-based enterprise to use Cloudflare’s integrated performance and security services worldwide, all seamlessly controlled from within the JD Cloud & AI dashboard.

Data Management. Cloudflare operates all services outside of China, and JD Cloud & AI all services inside of China. No Cloudflare customer traffic passes through the China network unless a customer explicitly opts-in to the service.

For Cloudflare customers that opt-in to proxying content inside China, traffic and log data from outside of China is not stored in the China network or shared with our partner.

Alibaba Cloud’s IaaS market share in APAC over 28% in 2019

Richard Liu (Liu Qiangdong), the founder of Jingdong, resigned as the legal representative, executive director, and general manager, according to data from Tianyancha.

Xu Lei, the CEO of Jingdong Retail, took over as the executive director, manager and legal representative. At the same time, Li Yayun withdrew from the position of supervisor and Miao Xiaohong took over.

Since this year, Liu Qiangdong has resigned as the legal representative, chairman, or other senior management of 46 companies, including JD Shuke, JD Logistics, and JD Cloud. But, he is still the legal representative of 33 companies, a shareholder in 30 companies, and 226 senior managers.

Richard Liu still has absolute control over Jingdong (JD.com).

According to the latest financial report, Mr. Liu holds 15.4% of the equity of JD group, which is the second-largest shareholder with 79% voting rights. Tencent’s Yellow River Investment is the largest shareholder with only 4.5% voting rights.

Jingdong annual active customer accounts increased by 18.6% to 362.0 million in 2019. Mobile monthly active users in December 2019 increased by 41%. Read JD highlights in 2019 here.

Live broadcast is not necessarily limited to a single “product”; orchard, factory assembly line, … can also be used to push product sales.

Hosts competition is also a major highlight during this year’s Double 12. The winner of the daytime session will get the chance to join the top hosts in the evening.

Industrial live broadcasting is another important theme for this year. From December 1 to 8, Taobao Live will carry out 8 consecutive days’ direct supply of industrial goods. In addition, it will also empower the hosts of local industrial resources.

The theme of Taobao double 12 this year is creativity and personalization. In addition to “20 yuan off 200 purchase”, small and medium-sized businesses on Taobao could deeply tap the diverse needs of young consumers.

Different from previous years, this year’s Double 12 Alipay Lifestyle Festival was started by Alipay jointly with platforms in Alibaba’s ecosystem including Koubei, Ele.me, Taopiaopiao (movie tickets platform), and OTA Fliggy.

Compared with e-commerce, the promotion of retail store will launch on the day of “Double 12”, and citizens are more willing to go to the physical store for consumption.

JD Double 12 2019

On November 22, Jingdong announced the strategic upgrade of large import business, integrating its cross-border goods and general trade import goods, and having officially launched the first domestic consumption platform focusing on large import business – Jingdong International, a one-stop consumption platform for imported goods.

JD started warming up for Double 12 on 1 December with the theme of “12.12 JD Warm Festival”.

Pinduoduo

Pinduoduo announced that its “global shopping” business has set up “global shopping overseas stations” in the United States, UK, Germany, and Japan, targeting Black Friday shoppers through comprehensive measures such as global direct purchase, free trade zone direct shipping, free delivery, and RMB 10 billion subsidies.

From midnight on November 28, nearly 500 international brands and more than 20,000 international popular imported goods started cross-border shopping for six days.

Pinduoduo offers 30 yuan off every 159 yuan purchase for Double 12. It also launched authentic product insurance in combination with PICC insurance to ensure that the “10 billion” subsidized brand are authentic and genuine.

China Double 11 best-selling brands

In 2015, a2 Milk chose JD Worldwide as the first online platform to launch its first-party store in China and introduce its world-famous milk powder products to the Chinese market. China is the top priority market for a2 Milk, and many Chinese parents have become customers of the company’s milk formula, which is designed to be easier for children to digest.

Over the past 4 years, JD has leveraged its unique insights into the Chinese market and consumer preferences to provide a2 Milk with customized marketing solutions, increasing the brand’s recognition among Chinese consumers.

On June 18 this year, the peak day of JD.com’s annual 18-day “6.18” anniversary sales festival, a2 Milk was the top-selling brand on JD Worldwide, and the brand’s platinum baby milk powder was the best-selling product. Sales of a2 products on the day increased 210% compared to the previous year.

Earlier this year, a2 Milk was a participant in JD.com’s “Brand Competitiveness Plan“, a one-month program which is an extension of JD’s previous Super Brand Day program and provides brands with comprehensive marketing solutions to increase sales performance and build up brand recognition.

Marketing solutions offered through this initiative include guidance on marketing campaign timing, choice of promotional channels, and help in identifying the target audience for a campaign. On every day of the one-month long campaign for a2 Milk, JD helped the company identify a group of customers who had indicated interest in a2 products within a specific period of time but had not yet made an order.

Coupons were then sent to these high potential customers. The ROI of coupons during the month of the campaign was 3.6 times higher than the typical average, and fans of the a2 Milk online store on JD Worldwide surpassed 1 million users.

“China is the top growth market for The a2 Milk Company, and JD.com’s expertise in innovative marketing has consistently allowed us to make the most of this exciting opportunity,” said Xiao Li, CEO of a2 Greater China. “Last year, we launched a blockchain partnership with JD, using a QR code on a2 Milk products to show logistics information at every stage of delivery. This is just one of the ways we are working together to give customers more peace of mind and confidence in their purchases.”

“The a2 Milk Company’s premium dairy products are an increasingly popular choice for Chinese parents across the country,” said Chris Cui, Head of JD Worldwide. “As China’s largest retailer, JD has unique capabilities to offer a2 Milk assistance in terms of marketing solutions, logistics and technology, helping a2 continue to grow their market share.”

With a reputation for safety and quality, products from Australia and New Zealand have consistently sold well on JD.com, with health supplements, maternal and baby products, wine, milk and cosmetics among the best-selling categories.

In addition to a2 Milk, popular brands including Swisse, Blackmores, Devondale, Penfolds, and Jacob’s Creek have also seen impressive growth in sales on the JD platform, with sales of Penfolds products increasing by more than 200% YoY during the first 30 minutes on June 18th.

China’s cross-border e-commerce users overview 2019

In China, the online retail B2C e-commerce grew by 28.4% to a US$226.38bn market in Q4 2018. Tmall took the lead, followed by JD, Suning, Vipshop, and Gome.

China’s online retail B2C e-commerce market reached 1,526.76 billion yuan (US$226.38bn) in Q4 2018, an increase of 28.4% year-on-year.

Revenue from Alibaba’s core commerce grew by 40% year-over-year to 102,843 million yuan (US$14,958 million) as of Q4 2018. Its annual active consumers on the China retail marketplaces reached 636 million.

Related: China e-commerce market overview

Tmall took a market share of 61.5%, with a GMV increase of 29.5% year-on-year. JD ranked in the second place with a share of 24.2%, whose GMV grew by 21.1% year-on-year. Suning, Vipshop, and Gome listed third, fourth, and fifth with a share of 6.7%, 3.7%, and 0.7%, respectively.

71 brands exceeded 100 million yuan (US$14.37 million) in GMV in the pre-sale period of Double 11. Among that, 15 brands came from Tmall apparel, i.e. Nike, Adidas, Puma, Lining, Converse, Anta, Fila, Skechers, New Balance, Underarmour, Uniqlo, Eifini, Only, Vero Moda, and Bosideng. The same figure was only 40 in last year’s Double 11. You can find out the top statistics of Double 11 2018 here.

In 2018, the online retail sales of goods and services totaled 9,006.5 billion yuan (US$1,328.59 billion), up by 23.9% year-on-year. China’s retail market is estimated to hit US$6.77 trillion by 2019 with e-commerce representing 14.46% of this market.

Individual agents (Daigou), who frequently promote products on WeChat Moment or sell products in live streaming and short videos, are facing a new e-commerce policy on the first day of 2019. Under this new regulation, they need to make market entity registration and perform the obligation of tax payment.

In order to meet the ever-changing consumer preferences, companies should adjust their products and marketing based on people’s shopping motives, methods, time and results. Read more on Chinese digital consumer trends here.

China’s US$16bn cross-border e-commerce market overview in Q4 2018

The Double 11 rising on the popularity of China Singles’ Day (Nov 11) is growing bigger every year. Top e-commerce players all saw record-breaking sales on this very day. Sales on Tmall reached 10 billion yuan in 00:02:05, sales on NetEase Kaola exceeded 100 million yuan in 00:03:49, and GMV on Suning exceeded 100 million yuan and 1 billion yuan in 4 seconds and 50 seconds, respectively.

Orders on Vipshop hit 2 million in one hour. GMV on JD exceeded 100 billion yuan in 10 days during this shopping festival. Xiaomi new retail saw GMV reaching 100 million yuan in 36 seconds.

Tmall

This year, Tmall took 00:02:05 to hit 10 billion yuan, 01:47:26 to reach 100 billion yuan, and 10:28:30 to exceed US$20 billion. GMV totaled 213.5 billion yuan (US$30.7 billion) by the end of Double 11.

Tmall logistics orders exceeded 1 billion as of 23:18:00 on Double 11.

The first cup of Starbuck Coffee was delivered by Ele.me “Starbuck Deliver” to a Shanghai consumer in the first 9 minutes 2 seconds on Double 11. Starbuck takeaway has covered 17 cities with over 1400 stores at the very day of Double 11.

The first Tmall Supermarket parcel- a piece of spring water- was delivered to a Qingdao consumer in eight seconds. A consumer living at Putuo District, Shanghai, received a cocktail cabinet from Cainiao-cooperated RRS Logistics 12 minutes after Double 11 begins.

Top 50 Tmall Stores by GMV on Double 11

Jingdong (JD.com)

Total orders from 00:00:00 1 Nov till 22:56:00 10 Nov exceeded 100 billion yuan on Jingdong (JD), which reached 159.8 billion yuan as of  24:00:00 11 Nov, an increase of 25.7% year-on-year.

Smartphone, TV, Huawei, wash machine, and Nike were the most searched keywords. Notably, the sales of TV and air conditioner hit 100 million yuan in 36 seconds and 40 seconds, respectively. The sales of refrigerator and wash machine exceeded 300 million in 3 minutes.

The sales value of laptops in the first 10 minutes reached 2 times as much as last year’s. The sales volume of the translator, student tablet, and keyboard and mouse reached 36 times, 4 times, and 4 times as much as last year’s, respectively.

The total GMV of JD.com for the 11 days ending on 11 Nov reached record 159.8 billion yuan.

NetEase Kaola

Netease Kaola saw sales hit 100 million in the first 3 minutes and 49 seconds and exceeded the entire sales of last year’s in 78 minutes on Double 11. Total GMV reached 4.3 billion yuan, a 140% increase year-on-year.

A consumer living at Jinhua, Zhejiang received an imported paper diaper from NetEase Kaola in the first 26 minutes.

Suning.com

GMV of Suning.com on Double 11 exceeded 100 million yuan and 1 billion yuan in the first 4 seconds and 50 seconds, respectively. Its one-hour sales increased by 153% year-on-year. The sales of air conditioner hit 100 million yuan in just 35 seconds. As of 18:00:00, its online orders grew by 132% year-on-year and offline orders increased by 96% year-on-year. Total GMV was 14.8 billion yuan, an increase of 44.8% year-on-year.

Total orders on Suning Supermarket increased by 500% in the first hour. Among that, fresh food increased by 800%. The top 5 cities contributing most GMV on Suning were Beijing, Shanghai, Guangzhou, Nanjing, and Shenzhen.

Driven by free logistics and shopping coupons, Suning.com saw orders of products  (ships from and sold by Suning.com) less than 86 yuan increased by 6 times from 1 Nov till 1:00:00 11 Nov. Its first delivery on Double 11 was sent to Haikou in 9 minutes 48 seconds.

Sales on Suning Supermarket and Readbaby increased by 546% and 151% year-on-year, respectively.

Vipshop

Double 11 started from 20:00 10 Nov on Vipshop. Orders exceeded 2 million in the first hour. The first package was delivered in 12 minutes 25 seconds after 11.11 begins. Orders exceeded 8 million in 12 hours 11 Nov, 30% of which was placed by post-90s. Especially, 97% of orders were placed via mobile devices.

Post-90s accounted for 40% of Vipshop’s customers as of Q1 2018. Moreover, nearly 50% of its newly added customers were post-90s, whose favorite products were the facial mask, skin care products, and women’s boots.

Xiaomi

Xiaomi new retail omnichannel saw sales exceeded 100 million and 5 million in the first 36 seconds and 13 minutes and 37 seconds, respectively. The sales on its Xiaomi flagship on Tmall hit 100 million and 5 million in 56 seconds and 33 minutes and 8 seconds, respectively.

Its first order – Mi TV 4S 65 Pro – was placed in the first 19 seconds on Double 11 in the Mi experience store that locates at Golmud, Qinghai with an attitude of 278.0 meters. Its over 5,000 offline stores shared the same discounts as online on Double 11. The sales of Mi Notebook hit 3 billion yuan as of 12:00 on Double 11.

Double 11 Sales of Luxury Goods

The luxury apparel and cosmetics brands, high-end products, and imported products were all booming on Double 11.

LA MER’s 17,200 yuan-priced global limited edition was sold out in the first hour on Double 11, 10 times as much as the total of previous 10 months. 300 thousand bottles of Lancome Tonique Confort was sold in the first 8 hours.

The Italian brand VERSACE that just participated in Tmall Double 11 for the first time saw booking 20 times as much as one day sale in the first three days of pre-sell. 2.83 million Canadian sweep shrimps, 1.37 million Australian steaks, and 140 thousand Mexican avocadi were sold within one hour.

Top 5 countries selling to China on Double 11 were Japan, the U.S., South Korea, Australia, and Germany.

Top 5 popular imported brands among Chinese consumers on Double 11 were Swisse, KAO, Moony, Aptamll, and Dr.Ci.Labo.

More and more paying for hobbies

At the time when sales of brand new smartphones like iPhone XS Max, iPhone XR exceeded 100 million in 30 minutes, DJI Osmo Mobile 2 UAV, GoPro HERO7 Black, and ThundeRobot 911 ME Game Notebook were sold out. 5 thousand Xingxing Lenglian household freezer were sold in 20 minutes.

Seeing from JD’s performance, sales volume of UAV and noise-cancellation headphone, smart pet products, and health and workout kind of dietary supplement increased by over 400%, 600%, and 225% year-on-year, respectively.

As for Suning, sales volume of Smith water heater exceeded 1.5 thousand. Sales volume of electric warmer increased by 321% year-on-year.

Integration of online and offline in new retail is necessary

The first cup of Starbuck coffee was sent by Ele.me “Starbuck Deliver” to a Shanghai consumer in the first 9 minutes and 2 seconds on Double 11.

Tmall had cooperated with 100 new retail business districts, 200 thousand smart stores, 62 Intime Department Stores, 41 Easyhome stores, 100 Hema Supermarkets, 470 new retail supermarkets, and 1 million Ele.me and Koubei businesses to promote Double 11 offline.

Transactions on Xiaomi new retail omnichannel exceeded 4 billion yuan as of 18:00 on Double 11, more than last year’s 2.46 billion yuan on its Tmall flagship shop.