Top Performers

ByteDance, Xiaomi, and SHEIN lead the list, showcasing the strength of Chinese brands in the entertainment, electronics, and fashion sectors.

Lenovo, Huawei, and AliExpress also remain strong contenders, emphasizing the diversity and innovation in China’s tech and e-commerce industries.

Sector Growth

Smart devices, automobiles, and e-commerce experienced the fastest brand power growth, with China’s industrial ecosystem and technological innovations providing a competitive edge.

Consumer electronics, entertainment apps, and online fashion account for a substantial portion of the brand power growth.

Brand Expansion

Chinese brands have successfully penetrated international markets, with notable growth in regions like Europe, North America, and Southeast Asia.

Brands like BYD and NIO in the automotive sector, and OPPO and Vivo in consumer electronics, have expanded their global footprints, contributing to the increasing brand power.

Market Trends

The report highlights a shift in consumer preferences towards brands that offer meaningful differentiation and high engagement. Brands that have successfully created unique and compelling brand experiences have seen significant growth.

There has been a notable increase in the brand power of mid-sized brands, indicating a shift from the dominance of top-tier brands to a more competitive landscape.

Notable Brand Highlights

• ByteDance: As a global leader in digital content and social media, ByteDance’s platforms like TikTok have become household names worldwide, driving significant brand recognition and engagement.
• Xiaomi: Known for its high-quality yet affordable electronics, Xiaomi continues to expand its product lines and market reach, solidifying its position as a leading global brand.
• SHEIN: The online fashion retailer has disrupted traditional retail with its fast-fashion model, capturing a significant global market share and expanding rapidly across multiple regions.
• BYD: In the automotive sector, BYD’s focus on electric vehicles has positioned it as a key player in the global shift towards sustainable transportation solutions.
• OPPO and Vivo: These smartphone giants have continued to innovate and expand their international presence, offering advanced technology and appealing to a broad consumer base.

Strategic Insights

The report suggests that the key to the success of Chinese global brands lies in their ability to offer meaningful differentiation and engage deeply with consumers. Brands that can innovate and adapt to changing consumer preferences will continue to thrive in the competitive global market.

• Consumer Engagement: Successful brands have invested in understanding and meeting the functional and emotional needs of their consumers, creating strong brand loyalty and advocacy.
• Technological Innovation: Continuous investment in technology and innovation has enabled Chinese brands to stay ahead of the curve, offering cutting-edge products that resonate with global consumers.
• Global Strategy: A tailored approach to international markets, considering local preferences and cultural nuances, has been crucial for the expansion and acceptance of Chinese brands abroad.

Top 50 Brands from Kantar BrandZ 2024 China Global Brands

1. ByteDance
2. Xiaomi
3. SHEIN
4. Lenovo
5. Huawei
6. AliExpress
7. Haier
8. TEMU
9. OPPO
10. Hisense
11. TCL
12. Tencent
13. vivo
14. Chery
15. BYD
16. Anker
17. DJI
18. MiHoYo
19. OnePlus
20. Kuaishou
21. realme
22. GWM
23. TP-LINK
24. HONOR
25. Lynk & Co
26. MAXUS
27. Insta360
28. WORX
29. Lilith
30. Century Games
31. JAC
32. Roborock
33. CHANGAN
34. Geely
35. Midea
36. DiDi
37. POCO
38. ECOVACS
39. Trip.com
40. Magic Tavern
41. Habby
42. Tsingtao Beer
43. EcoFlow
44. Infinix
45. IGG
46. Kunlun
47. eufy
48. 37Games
49. NetEase Games
50. LightInTheBox

BCG: The most innovative Chinese companies

Lufax, a financial platform headquartered in Shanghai, ranked second with a value of 270 billion yuan, and East Money ranked third with a value of 221.5 billion yuan, according to Hurun China Top 10 Most Valuable Fintech Companies 2020 released last week.

Lufax is backed by major internet companies, such as Ant Group, WeBank and Tencent Licaitong.

JD.com’s affiliated JD Digital and WeBank ranked fourth with a value of 200 billion yuan.

• Ant Group
• Lufax
• East Money
• JD Digits
• WeBank (Tencent has an estimated 30 percent ownership share)
• Hundsun
• Hithink RoyalFlush
• Suning Finance
• ZhongAn (online-only insurance company)

Some highlights about the Top 10:

• The top ten fintech enterprises mainly cover financial management, microloans, payment, Internet financial information services, and other fields.
• Among the top ten companies, 2 are mainly B2B business and 8 are B2C business
• 7 of the top ten companies are in the Yangtze River Delta region, including three in Hangzhou and Shanghai and one in Nanjing; two in Shenzhen and one in Beijing
• Among the top 10 companies, 5 are public listed, 3 are in the process of IPO, and 2 are private

Financial services is the industry that has been transformed by unicorns. The traditional financial service industry is greatly influenced by these technology enterprises. For example, the market value of ICBC is 1.8 trillion yuan, and the market value of Ping An of China is 1.5 trillion yuan, which has been surpassed by Ant Group.

There are 63 fintech unicorn enterprises globally, including 21 in the United States, with a total value of $84 billion, and 18 in China, with a total value of US$239 billion.

Chinese unicorn overview 2020

In China, the online retail B2C e-commerce grew by 28.4% to a US$226.38bn market in Q4 2018. Tmall took the lead, followed by JD, Suning, Vipshop, and Gome.

China’s online retail B2C e-commerce market reached 1,526.76 billion yuan (US$226.38bn) in Q4 2018, an increase of 28.4% year-on-year.

Revenue from Alibaba’s core commerce grew by 40% year-over-year to 102,843 million yuan (US$14,958 million) as of Q4 2018. Its annual active consumers on the China retail marketplaces reached 636 million.

Related: China e-commerce market overview

Tmall took a market share of 61.5%, with a GMV increase of 29.5% year-on-year. JD ranked in the second place with a share of 24.2%, whose GMV grew by 21.1% year-on-year. Suning, Vipshop, and Gome listed third, fourth, and fifth with a share of 6.7%, 3.7%, and 0.7%, respectively.

71 brands exceeded 100 million yuan (US$14.37 million) in GMV in the pre-sale period of Double 11. Among that, 15 brands came from Tmall apparel, i.e. Nike, Adidas, Puma, Lining, Converse, Anta, Fila, Skechers, New Balance, Underarmour, Uniqlo, Eifini, Only, Vero Moda, and Bosideng. The same figure was only 40 in last year’s Double 11. You can find out the top statistics of Double 11 2018 here.

In 2018, the online retail sales of goods and services totaled 9,006.5 billion yuan (US$1,328.59 billion), up by 23.9% year-on-year. China’s retail market is estimated to hit US$6.77 trillion by 2019 with e-commerce representing 14.46% of this market.

Individual agents (Daigou), who frequently promote products on WeChat Moment or sell products in live streaming and short videos, are facing a new e-commerce policy on the first day of 2019. Under this new regulation, they need to make market entity registration and perform the obligation of tax payment.

In order to meet the ever-changing consumer preferences, companies should adjust their products and marketing based on people’s shopping motives, methods, time and results. Read more on Chinese digital consumer trends here.

China’s US$16bn cross-border e-commerce market overview in Q4 2018

The record-breaking 213.4 billion yuan gave this year’s Tmall Double 11 a good ending. Some turned their attention to the performance of top retailers and wanted to check out what they did to achieve such success.

Double 11, named after Singles’ Day (or Bachelor’s Day) in China on 11 November, is the biggest shopping festival of the year. The magic cannot happen in one day. Let’s see the marketing tactics deployed by the top players for Double 11.

Alibaba Taobao’s “Double 11 Partner”

Alibaba created new gameplay for social marketing, that’s Taobao “Double 11 Partner”. Alimama, Alibaba’s big data marketing platform, supported this with data and 3 million Taobaoke (affiliates). Under “Double 11 Partner” program, anyone could be a Taobaoke.

From October 20th to October 31st, as long as consumers set up the “Double 11 energy PK team” or was invited to one such team, what he need to do was to encourage others to like it. If his team wins, he will get a specific bonus. For instance, 100 energy points could exchange for 1 yuan.

Either inviting others or liking other teams, users connect to the gameplay of energy for red envelope. The gameplay is everywhere in Alibaba-affiliated apps and channels.

Red envelopes are gifts presented at social and family gatherings such as weddings or holidays such as Chinese New Year. The red color of the envelope symbolizes good luck and is a symbol to ward off evil spirits.

Users can generate energy points in all related apps, even in the offline Hema grocery/restaurant stores. All energy points made will become red envelope for shopping on the very day of Double 11.

Such gameplay not only brought traffic to Alibaba, more importantly, it also integrates all channels and makes them connected. In this way, Alibaba knows its consumers better.

Luckin Coffee sold 5.15 million cups of coffee by sending coupons

Consumers can get two coffee coupons after buying one coffee, which means they can get three coffees at one coffee’s price.

Luckin Coffee attracted lots of new consumers. It worked exceptionally well among the white collar who are likely to invite others to buy together to get more coupons and waive delivery fees. And, it also retains existing customers at the same time.

Driven by this marketing strategy, Luckin Coffee successfully sold 5.15 million cups of coffee on Double 11.

Weilong, a snacks brand, taking advantage of Tmall marketing tactics

Weilong took advantage of Tmall’s promotion for Double 11 “50 yuan off 400 yuan purchase” to make itself a good option when lots of consumers’ total purchase order didn’t reach 400 yuan.

It specially arranged an exclusive landing page for this promotion tactic making it very easy to be understood and adopted by online shoppers.

Viya, the top Taobao host socialized Taobao

Online celebrities’ Taobao shop has become an important force for Double 11.

The 33-year-old top Taobao streaming host Viya has 3.67 million followers on Taobao. She earned 30 million yuan last year, the number 1 host of Taobao. A week right before Double 11, Viya did one live streaming every day. On average, she introduced 60 products in every live streaming.

Besides live streaming, Viya also took advantage of Weitao, Tik Tok, and Weibo to make a 1,000 must-buy lists for her followers. She also interacted with her followers to choose a special one who wins the online lottery and gets a million yuan valued prize, sponsored by 100 brands.

Read the story of this Taobao celebrity who sold 300 million yuan products on Double 11.

Related eBook: 7 lessons from Double 11 marketing campaigns

The Double 11 rising on the popularity of China Singles’ Day (Nov 11) is growing bigger every year. Top e-commerce players all saw record-breaking sales on this very day. Sales on Tmall reached 10 billion yuan in 00:02:05, sales on NetEase Kaola exceeded 100 million yuan in 00:03:49, and GMV on Suning exceeded 100 million yuan and 1 billion yuan in 4 seconds and 50 seconds, respectively.

Orders on Vipshop hit 2 million in one hour. GMV on JD exceeded 100 billion yuan in 10 days during this shopping festival. Xiaomi new retail saw GMV reaching 100 million yuan in 36 seconds.

Tmall

This year, Tmall took 00:02:05 to hit 10 billion yuan, 01:47:26 to reach 100 billion yuan, and 10:28:30 to exceed US$20 billion. GMV totaled 213.5 billion yuan (US$30.7 billion) by the end of Double 11.

Tmall logistics orders exceeded 1 billion as of 23:18:00 on Double 11.

The first cup of Starbuck Coffee was delivered by Ele.me “Starbuck Deliver” to a Shanghai consumer in the first 9 minutes 2 seconds on Double 11. Starbuck takeaway has covered 17 cities with over 1400 stores at the very day of Double 11.

The first Tmall Supermarket parcel- a piece of spring water- was delivered to a Qingdao consumer in eight seconds. A consumer living at Putuo District, Shanghai, received a cocktail cabinet from Cainiao-cooperated RRS Logistics 12 minutes after Double 11 begins.

Top 50 Tmall Stores by GMV on Double 11

Jingdong (JD.com)

Total orders from 00:00:00 1 Nov till 22:56:00 10 Nov exceeded 100 billion yuan on Jingdong (JD), which reached 159.8 billion yuan as of  24:00:00 11 Nov, an increase of 25.7% year-on-year.

Smartphone, TV, Huawei, wash machine, and Nike were the most searched keywords. Notably, the sales of TV and air conditioner hit 100 million yuan in 36 seconds and 40 seconds, respectively. The sales of refrigerator and wash machine exceeded 300 million in 3 minutes.

The sales value of laptops in the first 10 minutes reached 2 times as much as last year’s. The sales volume of the translator, student tablet, and keyboard and mouse reached 36 times, 4 times, and 4 times as much as last year’s, respectively.

The total GMV of JD.com for the 11 days ending on 11 Nov reached record 159.8 billion yuan.

NetEase Kaola

Netease Kaola saw sales hit 100 million in the first 3 minutes and 49 seconds and exceeded the entire sales of last year’s in 78 minutes on Double 11. Total GMV reached 4.3 billion yuan, a 140% increase year-on-year.

A consumer living at Jinhua, Zhejiang received an imported paper diaper from NetEase Kaola in the first 26 minutes.

Suning.com

GMV of Suning.com on Double 11 exceeded 100 million yuan and 1 billion yuan in the first 4 seconds and 50 seconds, respectively. Its one-hour sales increased by 153% year-on-year. The sales of air conditioner hit 100 million yuan in just 35 seconds. As of 18:00:00, its online orders grew by 132% year-on-year and offline orders increased by 96% year-on-year. Total GMV was 14.8 billion yuan, an increase of 44.8% year-on-year.

Total orders on Suning Supermarket increased by 500% in the first hour. Among that, fresh food increased by 800%. The top 5 cities contributing most GMV on Suning were Beijing, Shanghai, Guangzhou, Nanjing, and Shenzhen.

Driven by free logistics and shopping coupons, Suning.com saw orders of products  (ships from and sold by Suning.com) less than 86 yuan increased by 6 times from 1 Nov till 1:00:00 11 Nov. Its first delivery on Double 11 was sent to Haikou in 9 minutes 48 seconds.

Sales on Suning Supermarket and Readbaby increased by 546% and 151% year-on-year, respectively.

Vipshop

Double 11 started from 20:00 10 Nov on Vipshop. Orders exceeded 2 million in the first hour. The first package was delivered in 12 minutes 25 seconds after 11.11 begins. Orders exceeded 8 million in 12 hours 11 Nov, 30% of which was placed by post-90s. Especially, 97% of orders were placed via mobile devices.

Post-90s accounted for 40% of Vipshop’s customers as of Q1 2018. Moreover, nearly 50% of its newly added customers were post-90s, whose favorite products were the facial mask, skin care products, and women’s boots.

Xiaomi

Xiaomi new retail omnichannel saw sales exceeded 100 million and 5 million in the first 36 seconds and 13 minutes and 37 seconds, respectively. The sales on its Xiaomi flagship on Tmall hit 100 million and 5 million in 56 seconds and 33 minutes and 8 seconds, respectively.

Its first order – Mi TV 4S 65 Pro – was placed in the first 19 seconds on Double 11 in the Mi experience store that locates at Golmud, Qinghai with an attitude of 278.0 meters. Its over 5,000 offline stores shared the same discounts as online on Double 11. The sales of Mi Notebook hit 3 billion yuan as of 12:00 on Double 11.

Double 11 Sales of Luxury Goods

The luxury apparel and cosmetics brands, high-end products, and imported products were all booming on Double 11.

LA MER’s 17,200 yuan-priced global limited edition was sold out in the first hour on Double 11, 10 times as much as the total of previous 10 months. 300 thousand bottles of Lancome Tonique Confort was sold in the first 8 hours.

The Italian brand VERSACE that just participated in Tmall Double 11 for the first time saw booking 20 times as much as one day sale in the first three days of pre-sell. 2.83 million Canadian sweep shrimps, 1.37 million Australian steaks, and 140 thousand Mexican avocadi were sold within one hour.

Top 5 countries selling to China on Double 11 were Japan, the U.S., South Korea, Australia, and Germany.

Top 5 popular imported brands among Chinese consumers on Double 11 were Swisse, KAO, Moony, Aptamll, and Dr.Ci.Labo.

More and more paying for hobbies

At the time when sales of brand new smartphones like iPhone XS Max, iPhone XR exceeded 100 million in 30 minutes, DJI Osmo Mobile 2 UAV, GoPro HERO7 Black, and ThundeRobot 911 ME Game Notebook were sold out. 5 thousand Xingxing Lenglian household freezer were sold in 20 minutes.

Seeing from JD’s performance, sales volume of UAV and noise-cancellation headphone, smart pet products, and health and workout kind of dietary supplement increased by over 400%, 600%, and 225% year-on-year, respectively.

As for Suning, sales volume of Smith water heater exceeded 1.5 thousand. Sales volume of electric warmer increased by 321% year-on-year.

Integration of online and offline in new retail is necessary

The first cup of Starbuck coffee was sent by Ele.me “Starbuck Deliver” to a Shanghai consumer in the first 9 minutes and 2 seconds on Double 11.

Tmall had cooperated with 100 new retail business districts, 200 thousand smart stores, 62 Intime Department Stores, 41 Easyhome stores, 100 Hema Supermarkets, 470 new retail supermarkets, and 1 million Ele.me and Koubei businesses to promote Double 11 offline.

Transactions on Xiaomi new retail omnichannel exceeded 4 billion yuan as of 18:00 on Double 11, more than last year’s 2.46 billion yuan on its Tmall flagship shop.

Amazon’s brand value has risen 42% to US$150.8 billion, retaining top billing as the world’s most valuable retail brand according to a Brand Finance report, while other e-commerce brands are in strong growth, such as Alibaba (up 58% to US$54.9 billion) and JD.com (up 47% to US$19.6 billion) as well as Germany’s Zalando (up 40% to US$3.8 billion).

Brand Value Change 2017-2018

Alibaba is this year’s fastest-growing retail brand, who plans to invest US$15.2 billion towards its global logistics chain expansion according to Brand Finance, an independent branded business valuation and strategy consultancy based in UK.

Jingdong (JD.com) got into the world’s top 10 most valuable retail brands for the first time, driven by its advancements in retail technology and plans to market its developments to third parties around the world, effectively creating a Retail-as-a-Service (RaaS) offering.

Top 10 Retail Brands in the World in 2018

The total value of the top retail brands from China, Alibaba (3), JD.com (7), and Suning (30), accounts for 12.7% of all 50 top brands, following that of the U.S. (66%).

Check out Carrefour’s retail transformation with WeChat Mini-Programs

China online retail market totaled 1,974.59 billion yuan (US$311.69 billion) with an increase of 41% YoY in Q4 2017 according to data from Analysis. China’s B2C online retail market reached 1,189.35 billion yuan (US$187.74 billion) with an increase of 43.2%.

Total transactions on Tmall grew by 45% in Q4 2017, accounting for 60.9% of the total B2C market in China. JD grew by 35% to 25.6% market share, followed by Suning and Vipshop.

China’s FMCG spending grew by 4.3% in 2017

The total transactions of China’s online shopping market totaled 4.7 trillion yuan (US$680 bn) in 2016 with an increase of 23.9%; and, it’s estimated to reach 7.3 trillion yuan (US$1.06 trillion)  in 2019. Tmall dominates China’s B2C online shopping market with over 56% market share.

B2C online shopping market will grow to over 60% in 2019 from 55.3% in 2016 while C2C continues to shrink.

Mobile shopping begins to dominate China’s online shopping market and will grow to 5.6 trillion yuan; 76.9% of total online shopping transactions in 2019.

Tmall continued to lead China’s B2C online shopping market with 56.6% market share, followed by Jingdong (24.7%) and Suning (4.3%).

Mobile MAUs on Alibaba’s China retail marketplaces reached 493 million in December 2016 while annual active buyers on its China retail marketplaces reached 443 million, an increase of 4 million. It has 82.6% market share in China’s mobile shopping market according to iResearch.

Jingdong annual active customer accounts increased by 46% to 226.6 million in 2016 from 155.0 million in 2015. Net revenues for 2016 were RMB260.2 billion (US$37.5 billion), an increase of 44% from 2015.

Also read: China’s cross-border online shoppers to exceed 200 million by 2020

Deloitte’s annual Global Powers of Retailing report identifies the 250 largest retailers around the world. JD.com ranks on top of all Chinese companies in the Top 250 retailers list.

14 Chinese companies including China and Hong Kong who made it to the top 250 list include:

• JD.com, 36
• Suning Commerce Group Co., Ltd., 46
• A.S. Watson Group, 51
• China Resources Vanguard Co., Ltd., 54
• Gome Home Appliance Group, 69
• Dairy Farm International Holdings Limited, 85
• Shanghai Bailian Group Co., Ltd., 121
• Chow Tai Fook Jewellery Group Limited, 128
• Belle International Holdings Limited, 145
• Yonghui Superstores Co., Ltd., 146
• Vipshop Holdings Limited, 157
• Chongqing Department Store Co., Ltd., 192
• Dashang Co., Ltd., 195
• Nonggongshang Supermarket (Group) Co. Ltd., 214

Retailers based in China and Hong Kong generated the strongest growth in the region with combined revenue up 12.9% in FY2015 although they posted a slight growth of 0.7% net profit margin.

Vipshop (1), JD.com (2), Yonghui Superstores (13), and Suning (48) are among the top 50 fastest-growing retailers for FY2010-2015. JD.com (2), Suning (5), Vipshop (8), Dangdang (47) were also in the top 50 e-retailers for FY2015.

In 2016, the national online retail sales of goods and services in China was 5,155.6 billion yuan, increased by 26.2% YoY.

Also read: What are consumers buying for Chinese New Year 2017?

The top e-commerce platforms in China are JD, Tmall, and YHD in 2016 according to Kantar Retail.

Top 10 e-commerce platforms in 2016 based on comments from more than 200 participants from FMCG manufacturers are:

1. JD
2. Tmall
3. YHD
4. vip.com
5. Amazon
6. Suning
7. Jumei
8. Xiaohongshu
9. sfbest.com
10. Feiniu

The top roles of of e-commerce according to Kantar survey:

1. Additional sales channel
2. Brand building
3. Stronger communication with consumer/shoppers
4. Penetrating lower-tier cities or markets
5. Additional profit
6. An efficient way to enter new brands / new products into the China market

Total transaction value of China online shopping market reached 1.15 trillion yuan (US$166.85 billion) in Q3 2016, up 23.6% YoY or 2.6% QoQ, according to data from iResearch.

B2C (600 billion yuan) accounted for 55.1% of China online shopping market in Q3 2016, led by Tmall (56.2%), Jingdong (25.1%), Suning (4.4%), and VIPshop (3.2%).

The total transactions of China mobile shopping market reached 820.15 billion yuan (US$), an increase of 56.1% YoY. Mobile accounted for 71.6% of China’s online shopping market, led by Tmall/Taobao with 82.7% market share.

Alibaba will invest approximately 28 billion yuan (US$4.6 billion), for a 19.99% stake in Suning, which is going to make Alibaba the second largest shareholder in Suning. The two companies will expand comprehensive cooperation in the near future, providing both Chinese and international consumers with more holistic customer service, and will also play a leading role in bringing a new transformation to the retail industry.

Suning has more than 1600 stores covering over 700 cities of Mainland China, Hong Kong and Japan and its e-commerce platform, Suning.com ranks among top three Chinese B2C companies.

In H1 2015, China online retail market reached RMB 1645.9 billion (USD 265.126 billion) with a YoY growth of 39.1%. According to data of China National Bureau of Statistics, the total retail value of social consumer goods accounted for RMB 14157.7 billion (USD 2280.557 billion) in H1 2015, with an increase of 10.4% (10.5% if price factors excluding) year on year,0.2 percentage points lower than last year.

Read more:  China Online Shopping Accounted for over 10% of Total Retail in Q1 2015

In Q1 2015, China online shopping transaction value exceeded RMB757.41 billion (USD$123.51 million) with an increase of 45.2% from the same period of last year. According to the data of National Bureau of Statistics in Q1 2015, online shopping transaction value accounted for 10.7% of total retail consumer goods.

Influenced by the Chinese New Year period, online shopping market had slowed its growth while it was still being developed.

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Total transaction value of China B2C e-commerce market was RMB373.71 billion (USD$60.94 billion), representing 49.3% in online shopping market in Q1 2015. In addition, it increased by 6 percentage from the same period of last year which indicates B2C will surpass C2C becoming the main stream of China online shopping market.

In China B2C e-commerce market, Tmall represented 58.6% while Jingdong’s market share was over 20% in Q1 2015. In terms of B2C platforms with owned goods category, Jingdong accounted for 56.3%, followed by Vipshop and Suning.

Also read: Global E-commerce Sites That Provide Direct Shipping to China

According to Weibo’s daily influence index, Tmall, OKHQB, and Dangdang performed best on Weibo among 1,613 active Weibo accounts in B2C e-commerce category in 2014.

Also read: Travel Industry Performance on Weibo 2014

In Q3 2014, total transaction value of China 3C home appliance B2C market was RMB107.88 billion ($17.56 billion) with an increase of 67.9% from the same period of the prior year.

In Q3 2014, Suning launched new channels of “Big party” & “Shanpai” on its platform which drove up its sales. Overall, China 3C home appliance B2C market had stable growth in Q3 2014. In category of major home appliance and kitchen appliance, Midea ranked top among all the brands on Tmall/Taobao in September 2014.

Jingdong represented 36% market share in Q3 2014, followed by Tmall and Sunning.

Here are the highlights in China 3C home appliance B2C market:

1. There’s rapid growth in traditional home appliance, such as refrigerator, washing machine, air condition and FPD (Flat Panel Display). The demand for dust purification equipment, personal care equipment and functional kitchen appliance in China is increasing nowadays.
2. China 3C home appliance B2C e-commerce companies have high standards about delivery, home installation and after-sales service. For example, Suning and Gome have complete service system for online selling. Tmall purchased RRS.com (a website of Haier Group) which strengthened home appliance delivery service. Jingdong not only has self-logistics system but also provides extra service like “refund goods within 30 days without a reason”.
3. Penetration of online shopping for major home appliance is still low and there is great potential in tier-3 & tier-4 and lower cities in China. Besides, the competition among China home appliance e-commerce companies will be more fierce.

Also read: INFOGRAPHIC: China’s Top 30 B2C Websites

Suning, one of the largest retailers in China, launched its U.S. e-commerce website targeting Chinese cross-border shoppers looking to buy American products.

Suning U.S. flagship online store is based on Suning’s newly set up American business unit with all products directly purchased from American suppliers. Shipping will be handled by SF Express (Shunfeng) and the status can be tracked and checked by consumers, taking from 7 to 10 days. Vitacost also provides direct delivery service to shoppers in China with SF Express.

Chinese Ministry of Commerce revealed on an e-commerce press conference on September 26, 2013 several policies regarding the development of cross-border e-commerce being tested in pilot cities such as Shanghai. And this year, several leading e-commerce companies in China started promoting cross border shopping including Tmall and Amazon China.

The total number of mainland Chinese cross border online shoppers reached 18 million 78% of which are mobile shoppers; and, China has become the second cross border online shopping destinations in the United States, according to a Nielsen survey, commissioned by PayPal. You can find out more here.

Read more: China Online Shopper Spent $12.5 Billion Buying from Oversea E-tailers

Enfodesk published its 2013 Q3 China B2C Market Report recently, China B2C market reached 162.4 billion yuan (USD 26.52 billion) with 50% YoY increase.

According to China B2C independent sale market performance, top 3 enterprises market share added up to 54.4%, 2% higher than Q2 2013. It was mainly because big B2C enterprises encroached small B2C enterprises’ market shares, Jingdong led B2C independent market with 38.8% share. Suning ranked the second with 9.9%, followed by Amazon China with 5.8%.

Because of market promotion, Jingdong website’s traffic hit apex in the middle of August 2013, and it hit another apex in the beginning of September but it soon went down by the end of September. Yixun (51buy) traffic went up in Q3 2013 with a large part of traffic guided from Tencent. Dangdang’s traffic went up in July and September for its two promotion campaigns. Suning’s traffic went up in August because of its anniversary celebration.

Tmall, Jingdong and Dangdang ranked the top 3 B2C platforms active users. Tmall active users growth slowed down, while Jingdong and Dangdang’s active users kept growing steadily.

Dangdang remained leader in conversion rate, and its Q3 conversion rate grew a little bit. Amazon China’s conversion rate increased a little by optimizing pages. Yihaodian launched market promotion in July and drove a lot of traffic, but its conversion rate dropped.

In Q3 2013, B2C clothing market reached 49.09 billion yuan (USD 8.03 billion), with 78.7% YoY increase. Vipshop had a good market performance in Q3.

In Q3 2013, B2C 3C products market reached 57.22 billion yuan (USD 9.36 billion), 35.2% of total B2C market. It increased 63.9% compared to Q3 2012. The difference between Suning and Jingdong enlarged by 2%.

In Q3 2013, Maternal and Child products B2C market reached 9.06 billion yuan (USD 1.48 billion), with 160.3% YoY increase and 26.4% QoQ increase. Maternal and Child products B2C market was growing quickly and became the new key market to fight over.

In Q3 2013, B2C publication market reached 3.87 billion yuan (USD 633 million), with 34.4% YoY increase and 6.3% QoQ increase. Dangdang remained the leader in publication market with 39.1% market share, 2% higher than Q2 2013. Amazon China ranked the second with 23.7%, Jingdong ranked the third with 16.5%.

Because 3C products had relatively high unit price, so 3C products market had a high percentage on the whole. But 3C products profit was low. Therefore, by examining B2C platforms excluding 3C products could give us a more objective assessment of B2C platforms. Non-3C products included clothing, publication, cosmetics and skincare products, maternal and child products, during which clothing had a big market share.

According to Jia This, a social sharing aggregation provider which offers sharing and favorite buttons for over 800,000 Chinese websites, Qzone ranked the top in October social network sharing platforms. Wechat rose from the sixth to fourth, and renren dropped from fifth to sixth in October.

Right before Double 11, E-Commerce shopping information sharing reached to apex. For example, Suning product topics daily sharing hit 200,000. 63.23% of these users were between the age of 25 to 39 years old.

China B2C 3C market reached 57.22 billion yuan (USD 9.33 billion), 35.2% of total B2C market. YoY increase rate was 63.9%, and QoQ increase was 9.5%.

In 3C market, Jingdong remained the number one with 41.7% market share, followed by Tmall with 26.6%. Suning’s market share grew a little compared to last quarter, however, its growth was slower than market.

Source: EnfoDesk

According to Enfodesk, China B2C market reached 162.4 billion yuan (USD 26.47 billion) in Q3 2013, with a 3% QoQ increase and a 50% YoY increase.

China online sale reached 415.3 billion yuan (USD 67.7 billion) in Q3, 41% more than 2012. B2C occupied 39% of total online sale, catching up with C2C market.

Tmall, Jingdong and Suning remained the top 3 B2C enterprises. Tmall and Jingdong both increased by 0.3%, reaching 49.2% and 18.3% share. Tencent’s QQ buy and 51buy market shares went up a little due to large traffic driving from Tencent platforms.

In Q3 2013, B2C independent sale market concentration increased, top 3 enterprises’ market shares together occupied 54.5%, increasing almost 2% compared to Q2. Jingdong led the market with 38.8%, 1.2% more than Q2; Suning ranked the second with 9.9%; Amazon China remained the third with 5.8%, but dropped slightly in Q3.

iResearch made a comparison of Chinese major three B2C platforms, which are Tmall, Jingdong and Suning.

Tmall fully opens its B2C platform, without selling its own products. However, Jingdong and Suning offer warehouse and logistics service, which would help increase enterprise loyalty. In the aspect of payment, Alipay is the most popular payment method with large quantity of users. At present, Tmall, Jingdong and Suning all have their own advantages.

CNIT just released its research on China B2C brand influence in July 2013. Jingdong ranked the first in China B2C brand influence scored 95.72, followed by Tmall and Amazon China.

Compared to June 2013, the ranking of Jingdong, Vipshop, Yihaodian, Lefeng and Vancl all went up. Vipshop jumped from the 10th to 4th.

In terms of user awareness of China’s online B2C brands, Jingdong topped with 187,597 users. Vipshop attracted 173,531 users attention, ranked the second. Tmall, Suning, 51buy and dangdang were close in user attention, all surpassed 80,000.

In online media coverage, Tmall had the biggest media coverage with 27.54% of total B2C brands media coverage. Jingdong came to the second with 20.98%. The other 8 B2C brands in the top 10 list each occupied 4%-10%.

According to CNIT, the unique visitor in July dropped a little compared to June 2013. This was partly because the end of June 18 Sales War. In July 2013, Tmall ranked the first with 60.36 million UV. Jingdong had 18.18 million UV, and Amazon China had 7.2 million UV in July.

Dangdang topped in the number of negative reports in July 2013, with 106 negative reports. It was concerned with dangdang free ebook sale confronted with against from press, fake sale and bad logistic service. Vipshop and Suning’s negative reports also surpassed 60, mainly about fake products and bad customer service.

All major B2C brands focused on Weibo advertising. In July 2013, Jingdong Weibo retweeted posts reached 176,336, ranked the first. Followed by Tmall with 163,125 posts. Except for Vancl, other B2C brands Weibo posts all surpassed 10,000 in July 2013.

By the end of June 30 2013, China e-commerce transaction reached 4.4 trillion yuan (USD 713.27 billion), which grew 24.3% compared to last year. B2B transaction totalled 3.4 trillion yuan(USD 551.17 billion), with a 15.3% YoY increase.

B2B revenue in the first half of 2013 reached 9.38 billion yuan(USD 1.52 billion), with a 25.9% YoY increase. Alibaba ranked the first with 43% share. In B2C market, Tmall led the market with 50.4%, followed by Jingdong with 20.7%. Suning ranked the third with 5.7%. In C2C market, Taobao dominated with 95.1%.

By June, the number of e-business in Guangdong, Zhejiang provinces and Beijing were the top three. About 2.2 million people worked in e-commerce enterprises. B2B enterprises reached 11,4000, with a 4% YoY increase. The number of personal online stores was 12.46 million, with a YoY decrease of 27.8%. Group buy websites dropped 51.8% to 1,548.

E-commerce users reached 277 million, with a YoY increase of 29.4%. The number of e-commerce complaints was 41,360, less than last year.

According to EnfoDesk, by the end of June 2013, the top 9 e-commerce platforms home appliance spare parts price index is shown above.

And top 9 e-commerce platforms home appliance spare parts sales performance(market share by revenue and market share by volume) in June are above. The top three e-commerce platforms were Jingdong, Tmall and Suning.

In June 2013, the average market credit score was 4.71, dangdang ranked top among the top 9 platforms with score 5.00. 51buy was the lowest, with only 4.46. Tmall had the highest sales volume, with 1718. While 51buy was still the lowest, with only 1 home appliance spare parts sold out in June.

The average monthly market discount rate was 91.5% in June. Dangdang had the biggest discount rate among the top 9 platforms, with 86.5% discount rate. Followed by Jingdong, with 88% discount rate.

Top 3 brands by market share by revenue in the top 9 platforms in June were Loctek, Haier and NB. And top 3 brands by market share by volume in the top 9 platforms were Loctek, Ugreen and CE-Link.

The average credit score was 4.71 in June, NB had the highest score with 4.86, and JIAPEI’s score was relative low, with only 4.54.

Maurice Lacroix had the highest price, with 618.86 yuan(USD 100.36). Seebest’s price was the lowest, with only 26.08 yuan(USD 4.23).

The average market discount rate in June was 91.5%, Loctek had the biggest discount with 86.6%, followed by JIAPEI with 87%.

According to iResearch report in Q2 2013, China’s online shopping market turnover was about 437.13 billion yuan (USD 70.86 billion), increasing 45.5% compared to last year.

As the National Bureau of Statistics of China report shows, the total retail sales of consumer goods reached 6.03 trillion yuan C(USD 977.5 billion) in Q2 2013, with 8.7% QoQ  increase. Online shopping retail sales represented 7.3% total retail sales, and QoQ increase rate of online shopping retail sales was 2.78 times of consumer goods total retail sales.

It is clearly that the C2C dominated the whole market with 63.9%, and B2C occupied 36.1%.  B2B market share increased 2% compared to Q1. B2C had a 77.4% year-on-year increase, 2.4 times of C2C increase rate.

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Tmall and Jingdong occoupied market with 67.9%. Compared to Q1, the market structure didn’t change too much. Tmall occupied 50.8% B2C market share. And Jingdong dominated in B2C market with 47%.

In Q2 2013, Jingdong occupied 43.9% share in B2C independent sales market, climbing slightly compared to Q1. Followed by Suning with 12.9% share.

Jingdong dominated nearly the half of mobile market in 2013, but the sales volume dropped slightly in March. Tmall occupied mobile market with an average of 20%. Suning and Yixun led the second level of mobile market, together occupied about 20% market.

According to iResearch, in Q2 2013, China online third party payment transaction hit 1,121.65 billion yuan (USD 181.83 billion), with a 10.2% QoQ growth. However, YoY increase kept going down, with only 28% in Q2 2013. Online shopping, air tickets booking and game segment markets were saturated, online payment was steadily growing. As mobile online market grew up, some payments began ransferring from desktops to mobile devices.

In Q2 2013, the market share remained steady, Alipay was the leader with 48.7% share. As online shopping and air booking markets became more saturated, lots of enterprises gave up online payment market on desktops. Jingdong, Suning and other B2C enterprises seeked third party payment for cooperation.

According to iResearch,Chinese online transaction market scale reached 352.1 billion yuan (USD 57.52 billion), with a year-on-year increase of 36.6%. B2C has surpassed 30%, increasing 10% compared to last year.

Tmall is leading B2C market, with 51.3% online market share in Q2, while Jingdong tops independent sales B2C market with 43.4% share.

Chinese B2C (including those launched by C2C) market scale in Q1 2013 reached 120 billion. B2C online market scale’s year-on-year increase was 96.5%, much higher than that of C2C.

Top five B2C enterprises are: Tmall, Jingdong, QQ Buy, Suning and dangdang. And top 10 platforms had 91.1% of the market, which is 3% more than last year.

In independent sales B2C market, Jingdong is the top with 43.4% share and its year-on-year increase is 100.8% in Q1.

In digital camera B2C market share, Jingdong had nearly 50% in Q1 according to iEcTracker, a third-party data monitoring owned by iResearch. Jingdong and Taobao together dominate 80% of online digital camera retail market.

According to Hitwise, Jingdong is the most visited B2C website with over 462 million visits, who also had the fastest month-on-month growth of 30%.  

Tmall ranks the second with over 459 million site visits, up 6% and followed by 51buy.

However, some Chinese B2C enterprises site visits dropped in May. Suning had a big drop by 16%; Amazon China visits down by 7%; site visits of Vancl and dangdang almost remain the same as April.

Suning.com, being operated by Suning Appliance Company Limited and one of the largest privately owned electrical appliance retailers in China, came on top with its annual turnover in 2012 reaching 18.8 billion yuan (USD 3 billion). And Yintai.com led the way of the department store with 560 million yuan (USD 91 million) annual turnover.