The workforce in China totaled 770 million in 2017, with 424.62 million working in urban areas and 351.78 million in rural areas.  Less than 20% of China's working population used mobile business apps. The active users of business apps reached 155.81 million in June 2018. Maimai, 51job, Hilamaya FM, and DingTalk were the top choices.

China had 770 million population in employment in 2017. Specifically, there were 424.62 million people employed in urban areas and 351.78 million in rural areas. With 7.52 million new workers added in H1 2018, the workforce in urban areas exceeded 430 million people.

China's working-age population totaled 910 million, 770 million of which was in employment. But, less than 20% of them used mobile business apps. The active users of business apps reached 155.81 million in June 2018 with 45.48 billion opens and 372.02 million usage hours. Furthermore, the average daily usage minutes are 25.4 and the average daily opens is 5.2.

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The mobile payment transactions totaled 14.92 billion with an amount of 62.88 trillion yuan (US$9.09T) in Q2 2018, an increase of 73.09% and 60.24% year-on-year, respectively. The mobile payment users were expected to reach 650 million by the end of 2018. The young are the major users of mobile payment. 59.9% of mobile payment users bought financial products. Yu'E Bao was the most favored one. 

In China, there are 562 million mobile payment users in 2017, an increase of 21.6% from the previous year. The figure was estimated to reach 650 million by the end of 2018, according to the report from iiMedia Research.

The mobile payment users were almost evenly split in gender. Young users less than 30 years old accounted for 61.91% of the total. Those earned no more than 5,000 yuan (US$722.48) a month was the majority (60.98%).

55.2% of users spent less than 3,000 yuan (US$433.49) a month via mobile payment.

In offline scenarios, Mobile payment was most frequen...

92.4% of mobile internet users in China used mobile payment. The penetration rates of Tenpay (WeChat Pay + QQ Wallet) and Alipay are 85.4% and 68.7% respectively. In personal transactions, mobile payment was most frequently used in phone top-up (69%), money transfer (63%), and red envelope sending (60%). Check out more usage scenarios below.

The penetration rate of mobile payment among mobile internet users reached as high as 92.4%, according to the report from Ipsos.

48% of payments were processed through the third-party payment platforms, among which 35% were done by mobile payment.

Mobile payment plays an important role all aspect of China internet users' daily life. Take personal transactions as an example, most users would use the mobile payment to top up the phone (69%), transfer money (63%), and send red envelopes (60%). These three have a high frequency of use and a small amount in common.

Online shopping, entertainment, travel-related products b...

Chinese outbound tourists went on 71.31 million person-trips in the first half of 2018 (H1 2018), up by 15% over last year. This market is expected to maintain its double-digit growth in the whole year of 2018. Thailand, Japan, Vietnam are among the most visited overseas destinations.

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Shanghai, Beijing, and Guangzhou retained the top 3 biggest sources of outbound tourists while the new first-tier cities, namely, Chengdu, Chongqing, Nanking, Wuhan, Xi'an, Hangzhou, Tianjin, Changsha, and Zhengzhou all made it to the top 20 sources and are abreast of with the first-tier cities in consumption power.

Regarding the domestic sources that saw the fastest growing of outbound tourists, Xi'an topped the list with a high growth of 180%.

Changchun, Wenzhou, and Beijing led the ranking with per capita consumption of over 6,400 yuan (US$932.03).

The average spending on accommodation and transportation during travels had increased by 37.8% and 22.8% in ...

Transactions of China's cross-border e-commerce exceeded US$654 billion in H1 2018. The export business accounted for 77.1% while B2B took 84.6% in shares by transactions.

Transactions of cross-border e-commerce totaled 4.5 trillion yuan (US$654.08 bn) in the first half of 2018 (H1 2018), up by 25% year-on-year.

The export business accounted for 77.1% of the total cross-border e-commerce market.

In terms of business model, B2B took 84.6% in shares by transactions while B2C took just 15.4% in shares.

Export cross-border e-commerce made 3.47 trillion yuan (US$504.37 bn) in transactions, an increase of 26% year-on-year.

By comparison, the transactions of import cross-border e-commerce totaled 1.03 trillion yuan (US$149.71 bn) in H1 2018, an increase of 19.4% year-on-year, which was estimated to reach 1.9 trillion yuan (US$276.17 bn) by the end of 2018.

There are 75 million cross-border e-commerce buyers in China as of June 2018. This figure is e...

The transactions and revenues of China's B2B e-commerce totaled US$1.63 trillion and US$3.71 billion in the first half of 2018, respectively. Alibaba.com, HC360.com, and Cogobuy were top three leading B2B platforms.

The transactions of B2B e-commerce reached 11.2 trillion yuan (US$1.63 trillion) in the first half of 2018, with an increase of 14.2% compared with 9.8 trillion yuan in H1 2017.

The B2B e-commerce market generated a total of 25.5 billion yuan (US3.71 billion) in revenues, with an increase of 51.7% compared with 16.8 billion yuan in H1 2017.

Alibaba.com leads this market with a share of 30.07% (a decline of 6.93% year-on-year) by revenues, followed by HC360.com (14.8%, an increase of 6.9% year-on-year) and Cogobuy (11.6%). The top six players combined accounted for 63.35% of the total B2B e-commerce market in China.

When it comes to funding, B2B e-commerce market altogether raised 21.17 billion yuan (US$3.08 bn) from 77 fundings in H1 2018.

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The number of mobile e-commerce users in China totaled 473 million in 2017, an increase of 13.2%. It is expected to reach 512 million by the end of 2018. Tencent social ads were the top choice for 64.8% of e-commerce apps advertising, Toutiao 29.5%, and Zhihu 19.3%.

Mobile e-commerce users are getting younger with 43.3% being younger than 24 years old. Post-95s and post-00s are becoming the main user base of mobile e-commerce, especially for Taobao, 73.4% of its users are under 30 years-old.

E-commerce and short video users share some common traits. For example, users aged from 25 to 35 years are the majority. Moreover, as most short video users like taking photos, Haitao (buy overseas products), and traveling, etc., shopping on e-commerce platforms are widely accepted and highly trusted among them.

As monitored between January 1st and June 17, 88 e-commerce apps placed ads through the iOS client, accounting for 14.3% of all apps that delivered ads during t...

Over 20% of Chinese bought through Haitao (buying overseas) once a week in H1 2018, increased by 8.5% from last year.

Over 40% of Chinese buying through Haitao in order to try popular overseas products. Highly cost-effective and wide varieties were also the main driving forces.

41.1% of Haitao buyers tended to buy products originated in Japan.

In terms of brand loyalty, 56.9% of Haitao buyers stuck to their frequently bought brands while 37.7% prefer trying new brands.

64.4% of Haitao buyers participated in 618 promotion this year.

During the 618 promotion, NetEase Kaola, Tmall Global, and JD Worldwide were the top three most popular cross-border e-commerce platforms.

With the reduced import tax on products from some countries and increasing consumption powers, Chinese online shoppers care not only about the product pricing but also the quality, security, and popularity of products. Hence, high-quality products with good word-of-mouth are m...

28.8% of digital ads traffic was invalid in the first half of 2018 (H1 2018) while it also presented the downtrend from a higher 30.4% in H1 2016, according to the latest report from AdMaster.

The anti-fraud has been one of the major subjects under discussion of digital ads since 2017. Given that the advertisers already have doubts about the click rate, it matters a lot how invalid traffic changes.

With 40.8% of ads traffic turn out to be invalid, vertical media continued to be the hit area compared with other media types.

Of vertical media, female, baby & mom, and auto confronted the terrible click fraud with invalid traffic accounting for 41.2%, 39.8, and 39.6% of the total, respectively. Especially for auto, unlike the overall falling trend of other categories, the invalid traffic showed a reverse trend to rise.

From the perspective of advertiser's industries, FMCG suffered most with 30.2% invalid traffic. The proportion of invalid traffic in auto was...

Growth fastest since the first half of 2013. Coca-Cola surpassed P&G to become the biggest advertising buyer in China. Total ad spending in China jumped by 9.3% year-on-year in the first half, higher than the 4.3% increase for the full year of 2017 and much faster than the 0.4% growth reported a year ago, according to CTR.

There was a "structural bottom-out rebound" in the first quarter, which contributed to the significant growth in the first half. As the growth rate is expected to return to normal level in the following months, the expansion in the second half will "show an obvious decline".

Across all media formats, traditional media grew by 7.2% from a year ago. It is the biggest growth since the first half of 2013 (+8.3%) and the first return to black since the first half of 2015 (-5.7%).

Among traditional media, the ad spending on TV increased 9.4%, radio grew 10.0%, but newspaper lost 30.6%, the magazine ads lost 7.8% and traditional out-of-home lost...

As of 30 June 2018, China's movie box office reached 32.03 billion yuan (US$4.7 bn), increased by roughly 18% compared with 27.19 billion yuan (US$3.99 bn) in H1 2018, according to the State Film Bureau.

Movie theatre attendance totaled 900 million, up by 15.3% compared with 780 million in H1 2017. Domestic movie box office was 18.95 billion yuan (US$2.78 bn), an 80% increase year-on-year, accounting for 59.2% of the total box office (which was 38.7% in H1 2017).

Domestic movie box office reached 20.2 billion yuan (US$2.97 bn) in Q1 2018, 6 billion yuan (US$87.95 mn) higher than that in Q1 2017. The hot box office declined by nearly 1 billion yuan (US$14.7 mn) year-on-year in Q2 (11.8 billion yuan or US$1.73 bn) 2018.

There are 41 movies each exceeding 100 million yuan (US$14.7 mn) box office, among which 19 were domestic movies and 22 were imported ones.

Meanwhile, the movie box office in North America reached as high as US$6.06 billion (roughly 40.1 billion yuan) in H...