China Internet Watch https://www.chinainternetwatch.com China Internet Stats, Trends, Insights Mon, 27 May 2019 06:37:37 +0000 en-US hourly 1 https://www.chinainternetwatch.com/wp-content/uploads/cropped-ciw-logo-2019-v1b-80x80.png China Internet Watch https://www.chinainternetwatch.com 32 32 Paid knowledge market in China grew by 77% to 21% penetration in 2018 https://www.chinainternetwatch.com/28912/paid-knowledge-market-2018/ Wed, 29 May 2019 00:00:51 +0000 https://www.chinainternetwatch.com/?p=28912

"Paid knowledge" market is a rising segment in China in the past few years. More China internet users are used to pay for information and knowledge. The market penetration of paid knowledge reached 21.1% in 2018, up by 77.3% year-on-year. Its average DAU was 16.72 million, from 14.9 million in July.

Himalaya FM (14%), Zhihu (5.9%), Dragonfly FM (1.7%), Dedao (0.9%) are the top players.

The average DAUs of Himalaya FM exceeded 13 million, up from 11.95 million three months ago. Zhihu and DragonFly FM ranked in second and third places with an average DAUs of 6.26 million and 1.94 million, respectively.

Paid content is becoming mainstream in China...

Already subscribed? Sign in.

Don't Miss Out.

Invest with as little as one bottle of water per week.

Join other top analysts and business executives and navigate the unique market with China Internet Watch.

View subscription options ยป

Cancel at any time

]]>