China Internet Watch

Mobile apps trend in China in Q2 2019; short video apps saw 111 million new users

CIW Team — Thu, 08 Aug 2019 08:30:31 +0000

The top growing mobile app saw the largest increase in monthly active users in Jun 2019. Time spent on short video apps continued fast growth. The most frequently used apps by the average number of daily opens are social networking apps and short video apps.

The top growing mobile app categories in terms of monthly active users are government-related apps, education tools, ringtone apps, video tools, and public transport apps in June 2019, according to data from QuestMobile. High-education, strategy games, and humor are the top ones in 10M-50M-MAU group. And, entertainment news apps MAU more than tripled in below-10M-MAU group.

China mobile internet users' time spent on short videos saw the largest growth in June 2019, accounting for 65.4% of the increased total usage time and followed by MOBA games (16.8%) and e-commerce apps (9.4%). Weibo also contributed to 6.3% of the time spent increase.

Among mobile apps with over 50 million MAU, the top 5 categories by the average m...

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China Top 5 Group Buying Websites in Different Tier Cities

Cecilia — Mon, 13 Oct 2014 00:45:29 +0000

Since first half of 2013, China popular group buying websites like Nuomi.com, Meituan.com and 55tuan.com all expanded business in lower tier cities in China. Their market share now shows an increasing gap from other group buying websites who are still making efforts in tier-1 and tier-2 cities.

According to the latest data from the report of China group buying market statistics in August published on Tuan88.com, 55tuan and Lashou had 72.6% and 55.97% market share respectively in fourth and lower tier cities but only 5.45% and 13.67% in first tier cities in August. Dianping, which concentrating on prosperous cities like Beijing, Shanghai, Guangzhou, accounted for 69.9% market share while in fourth tier city, it only accounted for 1.16%.

Also read: China Online Food Ordering Market in 2014

14 Charts About Chinese Mobile Users in Tier 3 & 4 Cities

CIW Team — Tue, 23 Jul 2013 01:42:26 +0000

According to iiMedia Research, China’s mobile users were 450 million by the end of 2012, and mobile users from tier 3 and tier 4 cities reached 163 million. With the popularity of smartphones and mobile applications, mobile has become the major way of accessing Internet among users in three and four tier cities.

Younger generation tend to own mobile phones, and 40.3% of mobile users in tier 3 and tier 4 cities are between 18 to 24 years old.

Mobile users in tier 3 and tier 4 cities tend to be low educated, 85.8% of which don’t attend universities or colleges.

34.6% mobile users’ salary are below 1500 CNY.

According to iiMedia, smartphones are not so common among tier 3 and tier 4 cities users. This is a huge opportunity for mobile manufacturers, and they should focus on people between the age of 35 and 44, who have the most purchasing power.

41.4% use mobile phone to read online news and 38.2% to search. Besides, we should notice that 23.6% use mobile phone to download games and other applications.

Over 80% have used SNS and 43.1% of which have used Wechat.