In Q1 2018, Apple App Store generated 22.4 billion yuan (US$3.49 bn) from China, up 29% over Q1 2017. Mobile gaming apps took the largest share of 79% in revenues, but only saw an 18% increase year-on-year, well off that of entertainment apps (138%). The total number of downloads reached 2.5 billion in Q1 2018, representing 32% of the global downloads.

Apple’s App Store derived 32% of its global revenue from China according to Sensor Tower. China had surpassed the US and Japan as the largest iOS App Store market in Q3 2016 and remained its leading position for over a year and a half.

In Q1 2018, the revenue growth was attributed primarily from mobile game apps. Entertainment apps saw an explosive growth in revenues in this period. Social networking apps accounted for 4% of the total with a revenue of 0.8 billion yuan while photo and video apps only accounted for 3% of the total with 0.7 billion yuan in revenues.

The total number of downloads on Apple’s App Store reached 2.5 billion in Q1 2018, up 14% over Q1 2017, representing 32% of the global downloads. Of which, mobile game apps generated near 0.7 billion downloads with a share of 29% while entertainment apps ranked second with 0.22 billion downloads, accounting for only 9% of the total.

Mobile apps belonging to non-mobile game and non-entertainment categories took a 64% share in total downloads, up 14% year-on-year. Of which, downloads of tool apps and photo and video apps were 0.2 billion and 0.17 billion respectively, both had a share of 7% in total.

Check out the top mobile apps in China in Q1 2018 here.

NetEase rose to the second place right after Tencent in November 2017 by total number of iOS app downloads with two mobile games, Knives Out and Rules of Survival according to App Annie.

Tencent remains the biggest iOS app publisher by total downloads in Nov 2017 with a total number of 445 apps, followed by NetEase (248 iOS apps), Alibaba Group (154 apps), and Baidu (190 apps).

Tencent is also the top iOS publisher by total revenues, followed by NetEase, OneSmile, and Baidu.

The top 10 iOS apps by total download in Nov 2017 are Knives Out, WeChat, Taobao, Alipay, Baidu, QQ, Tencent Video, Rules of Survival, iQiyi, and Honour of Kings.

The top 10 iOS apps by total revenues are Honour of Kings, Fantasy Westward Journey, Tencent Video, Kwai (one of the most popular short-video apps full of entertaining content), Westward Journey Online, Ghost, Onmyoji, King of Chaos, iQiyi, and Archangel Sword H5. All are gaming apps except the three video apps (Tencent Video, Kwai, and iQiyi).

China smartphone market in Q3 2017; 4 out of 10 using Huawei or iPhone

iOS accounted for 17.1% of smartphone sales in urban China during the three-month period ending in October 2016 due to iPhone 7 and iPhone 7 Plus’ strong performances according to Kantar Worldpanel ComTech.

iPhone 7 was the second best-selling phone in urban China in the period, capturing 3.8% of all smartphone sales. iPhone 7 Plus also cracked the top 10 at 1.9%… Oppo continues to gain footing in urban China, achieving 11.8% of smartphone sales, with the R9 remaining the top selling device in the region.

said Tamsin Timpson, Strategic Insight Director at Kantar Worldpanel ComTech Asia.

Huawei, Oppo and BBK Communication Equipment together accounted for 21% of the smartphones sold to end users worldwide in Q3 2016. Check out the top 20 smartphone models in China in Q3 2016 here.

China has surpassed the United States as the largest market in the world for iOS App Store revenue earning over $1.7 billion in Q3 2016 according to App Annie.

China is leading the US by over 15%. In Q3 2016, Chinese consumers spent more than five times the amount they spent just two years prior in the iOS App Store. China is projected to drive the largest absolute revenue growth for any country by 2020.

75% of apps in the iOS App Store may belong to non-gaming categories; but, 75% of revenue is still produced from games. Entertainment, social networking, books, and photo and video were the top-grossing categories outside of Games on iOS in China in Q3 2016, all of which have more than tripled in revenue year over year.

iOS declined in Urban China, falling to 13.5% of smartphone sales according to Kantar Worldpanel ComTech. Android dropped 1.7 percentage points in the US.

iOS accounted for 13.5% of smartphone sales In Urban China in the three months ending August 2016, the lowest share for iOS since before the launch of the iPhone 6 and 6 Plus in July 2014 according to Tamsin Timpson, Strategic Insight Director at Kantar Worldpanel ComTech Asia.

Android accounted for nearly nine out of every ten smartphones sold, with Huawei and Xiaomi remaining the top two brands in the region. Oppo, close on Apple’s heels, accounted for 10.6% of sales, with the Oppo R9 becoming the second best-selling phone in the region at 4%, behind the iPhone 6s at 4.3%.

The top three smartphone brands in September 2016 are Huawei (22%), Vivo (15%), and Oppo (13%) according to Dixintong. Find out more here.

Also read: Top 10 mobile apps by MAUs in Sep 2016

25% of China smartphone users use the iOS operating system in 2016, a slight growth compared to the past year which was 21%.

Although majority of China smartphone users use Android phones, 78% iOS users are loyal to their operating system and only 9% iOS users will select an Android smartphone as their next smartphone. As for Android users, 59% of them will continue using Android phones, which has increased 33% compared to 2015.

Apple iPhone is the most popular brand in China while Huawei becomes the most frequently used Android brand (17%), followed by Xiaomi (13%) and Samsung (8%).

29% users use new iPhone models in 2015 and 28% in 2014 after a 7-months release.

As for different iPhone models, 21% of users use iPhone 5s in 2015, followed by iPhone 4s (19%) and iPhone 6 (15%); in 2016, 21% of users use iPhone 6, followed by iPhone 6s (16%) as well as iPhone 5s (16%).

The most popular smartphone brands in China in 2016 are Apple (25%) and Huawei (17%). Huawei has increased seven percentage points while Apple has decreased 4. Samsung’s share dropped from 17% in 2015 to 8% in 2016.

35% of Chinese users want to buy an iPhone as their next smartphone while 19% of them want to buy an Huawei smartphone.

In terms of different smartphone users, most of Chinese iPhone users still plan to buy an iPhone in the future (77%), Huawei as the second option.

59% Huawei users show loyalty to their current brand, but 17% of them tend to switch to iPhone.

45% Xiaomi users will continue using Xiaomi smartphones; 21% will turn to iPhone and 12% to Huawei.

56% iPhone users are female while 59% Huawei users are male.

The 80s and 90s are drivers of the smartphone market; 37% of iPhone users are the 90s and 36% are the 80s; Huawei users are mainly the 70s (25%), the 80s (30%), and the 90s (25%).

iPhone users in tier 1 and tier 2 cities are more than Huawei users; but, in tier 3, tier 4 and below, Huawei users are more than iPhone users.

Near half of iPhone (42%) and Huawei (44%) users have the income of roughly 2,000 to 5,000 yuan a month.

28% iPhone users are white-collars and 21% are students. Both white-collar employees and students account for 20% of Huawei users.

Top 10 Android brands in 2016 are Huawei, Xiaomi, Samsung, Oppo, Vivo, Meizu, Lenovo, Coolpad, Le smartphone, and Gionee.

In tier 4 and below, Oppo users account for 45% and Vivo 47%.

The 90s are the major users of Oppo and Vivo; 46% of the respondent 90s are Oppo users and 59% Vivo users.

23% Chinese users plan to buy an Oppo smartphone as their next Android smartphone brand, followed by Xiaomi (19%) and Huawei (12%).

58% Oppo users and 56% Vivo users are female, which show that Oppo and Vivo smartphones are more popular for females.

47% students use Vivo and 45% use Oppo.

Paid games ratio of mobile role play games and chess games are higher than card and action games in China in 2016 according to TalkingData.

Chess games earned the most DAU/MAU on both iOS operating systems and Android operating systems.

In terms of average weekly active rate, strategy games had the highest average weekly rate of 9.74% by Android operating system users, followed by leisure games (9.29%) and simulation games (8.89%); on iOS, chess games had the highest average weekly active rate of 10.16%, followed by leisure games (9.42%) and puzzle games (9.27%).

In terms of average monthly active users rate, action games had the highest with average monthly active rate of16.93% on Android operating systems while chess games enjoyed the highest on iOS operating systems.

The average one-day player active rate of card games was the lowest (43.37%) on Android operating systems while that of action games was the highest (53.21%). On iOS operating systems, the puzzle games had the lowest one-day player active rate of 36.94% while that of role play games was the highest (49.72%).

The highest next-day retention rate of mobile games on Android operating systems was card games (27.88%) while on iOS systems it was action games (36.21%).

China’s Chess games remained the highest on 7-day retention rate on both Android operating systems (9.55%) and iOS operating systems (12.38%).

Chinese users played strategy games the most, about 4.91 times a day on average on Android operating systems and 5.53 times a day on average on iOS operating systems.

Android operating system users played role play games for 640 seconds a day on average; and, iOS operating system users played strategy games for 1079 seconds a day on average. Both the two mobile games had more average usage seconds among other mobile games.

In 2012, mobile accounted for just 5.4% of all gaming in China. Last year, it accounted for a whopping 36.6%, if you include the export value (as DataEye does) according to Lisa Hanson, a contributor who covers PC, console and mobile games industry in Asia.

Penguin Intelligence, part of Tencent, recently conducted a survey on iPhone losing users in China.

Over one-third of China smartphone users would replace smartphones for new ones at least once a year; over three-quarters of Chinese would do so every two years according to the survey.

If an iPhone user is to replace his phone with an Android phone, Huawei is the top choice.

iOS operating system is the most addictive feature of iPhone.

Nearly half of iPhone users are a bit worried that iPhone will be surpassed by Android phones.

Post-90s generation in China relies more on performance data and professional reviews while choosing a smartphone, compared with post-70s and post-90s.

Apple’s iOS growth in urban China reached the slowest since late 2014 according to the latest smartphone sales data from Kantar Worldpanel ComTech for the three months ending January 2016. However, Apple still remained the most popular brand, capturing 25% of smartphone sales.

Huawei continued its momentum and is closing the gap with its nearest competitor, Apple, capturing 24.3% of sales. Xiaomi, which announced its Mi-5 at the recent Mobile World Congress, maintained a distant third, as it dropped 10.2 percentage points over the same period in 2015.

China mobile internet market is expected to exceed 4,672 billion yuan (US$717 billion) in 2016 with 830 million users, an increase by 51.7% and 5% respectively according to Analysis.

Also read: Chinese Smartphone Brands Accounted for 40% of Global Shipment in 2015

China mobile gaming market rose to US$6.5 billion in 2015 according to Newzoo. China’s overall mobile gaming market declined in active ratio in 2015 according to TalkingData. Mobile chess games were popular among China mobile players in 2015.

Paid games rate of mobile role play games, action, and strategy games were higher than leisure games and card games in 2015. Mobile role play games, action, and strategy games have gradually captured more market in China.

China’s mobile RPG (role play game), FPS (first person shooting), MOBA (multiplayer online battle arena), SLG (simulation game), and card games which increased in a large amount in 2015 made the user retention rate increase and one-day user rate decline.

Some large companies such as Tencent began to develop the vertical market of mobile games in 2015. Although many players spent more time on some games, the overall usage seconds declined in 2015.

China’s overall mobile gaming market declined in active rate in 2015. Companies tended to transform to content-oriented APRU (average revenue per user) games.

Paid game ratio of role play games was the highest in December 2015. Pay game rate declined slightly overall while the rate of action games and role play games increased by about 4% in December 2015 compared to the previous month.

The weekly average active rate on the iOS operating system was higher than the Android and it increased by 39.5% compared to the previous month in December 2015. The weekly average active rate on Android system increased by 4.9% compared to the previous month.

The monthly active rate of puzzle games was the highest in Android smartphone players and monthly active rate of leisure games was the highest in iOS mobile players in December 2015. The monthly active rate increased by 9.4% month-on-month on iOS system and 0.3% month-on-month on Android system.

Mobile chess games had the lowest one-day player rate on average in December 2015. Chess games have traditionally been popular among users in different ages and careers. One-day play rate decreased slightly in December 2015.

Next-day retention rate rose by 11.8% month-on-month on Android system in last December. Mobile chess games had the highest next-day retention rate which might be influenced by the characteristics of chess games.

Seven-day retention rate increased 19.5% on iOS system in December 2015. Mobile chess games had the highest 7-day retention rate.

Mobile players on iOS system were more addicted to mobile games in December 2015. Many mobile games increased in usage seconds and usage times in December 2015, among which role play games, action games, and chess games maintained a large growth extent.

Mobile players in iOS system spent more time on games than Android players in December 2015. Mobile Android players spent an average of 598 seconds on role play games and iOS players spent an average of 1,080 seconds on strategy games in December 2015.

Global mobile gaming market reached more than US$30 billion in 2015 according to Newzoo, a Dutch research institute. China mobile gaming market rose to US$6.5 billion (equivalent to the entire North American market revenue) with an increase of to 46.5% YoY in 2015 being the world’s largest market. China online gaming market was expected to reach $22.2 billion in 2015 according to TalkingData.

Also read: China’s Mobile Internet Insights Q1-Q3 2015

Transaction volume of China’s smartphone market rises to 470 million units in 2015 from 120 million in 2011 and is expected to reach about 470 million in 2016 which tends to saturate according to Sino-mr.

The YoY growth rate of smartphone shipment in China in 2015 is expected to increase by only 1.2% compared with last year’s 19.7% according to IDC while China will remain the world’s largest smartphone market in terms of shipment volume.

Smartphones with over 2,000 yuan (US$310.59) increase this year while handsets under one thousand yuan (US$155.30) have still dominated the market. Smartphone penetration rate in China will reach 38.6% in 2015 according to eMarketer.

Huawei, Apple and Xiaomi lead China’s smartphone market, followed by Samsung, Oppo and Vivo. Apart from Apple and Samsung, the other top ten smartphone brands are China’s local brands.

Android system in China’s smartphone market is expected to account for 81.36%, followed by iOS (11.00%), YunOS (7.10%), Windows (0.43%), Symbian (0.06%), Blackberry (0.01%) and Bada (0.01%).

Also read: 1/4 China Smartphone Users Install Foreign Apps

Mobile apps have covered all aspects of our life, including social communication, life services, information and entertainment and other. By 2015 Q3, 3.1 million smartphones have installed foreign applications according to TalkingData, accounting for about one-quarter of the overall mobile internet users.

Tool apps apply the maximum number of foreign apps (31.0%), followed by social communication (15.5%), travel (11.3%) and photography (10.1%). Social communication apps have a variety of forms, such as Facebook, Instagram, Twitter, Line and the like.

Users of different mobile operating systems tend to prefer different kinds of foreign apps in China. iOS users love games, video, online shopping, music and radio apps; and Android users are more likely to watch videos, play games, take photos and use map or navigation apps. Usage of education and finance apps by Android users is also higher than the iOS users.

In general, handsets of foreign app users are relatively advanced. Although iPhones 6S was released in Chinese market in late September, 12.0% of iOS users have updated to this model; the proportion of iPhone 5 and iPhone 6 users account for more than 68% of all iOS users. Samsung’s eight smartphone models were in the top ten Android smartphonesi.

The most popular foreign apps on Android in China are Flipboard, Uber, Google Pinyin, Google Maps, Google Search, Google+, Gmail, Google Browser, Hangouts and YouTube. Google owns 70% of the ten most popular foreign mobile apps.

Top ten popular foreign apps on iPhones in China are Facebook, E-Reminder, Uber, YouTube, Amazon, Instagram, WhatsApp Messenger, Skype, KFC and Google Browser.

Users of Facebook, Instagram and YouTube are concentrated in Taiwan and Hong Kong; more users in north China and first-tier city use Flipboard, Evernote, Airbnb, Uber and other foreign apps. The largest userbase of Uber is in Chengdu.

Also read: Xiaomi App Store: 20 Billion App Downloads in H1 2015

About 2/3 Apple users upgraded to iOS8 in Q1 2015 according to Tencent’s data covering 1.7 billion devices.

This is largely due to pre-installed iOS8 on iPhone 6, iPhone 6 Plus and new iPad which were hot-selling smartphones in China. In addition, new features such as Apple Pay and personal health monitoring motivated users to upgrade to iOS8.

Also read: Xiaomi Beat Samsung As Top Smartphone Vendor in 2014

Individual iOS developers in China are different from iOS developers in companies. CocoaChina’s survey online shows that 14% individual iOS developers’ monthly salary was over US$10,000 in 2014.

Among all the respondents, male programmer accounted for 93% while female ones only accounted for 7% in China.

Compared to high cost of game development and maintenance, individual developers favored app development in China in 2014.

21% respondents had no salary while 14% developers could have over US$10,000 monthly salary in 2014.

The major source of individual developers’ revenue was from mobile ads, which representing 42.97% in China in 2014.

In terms of years to do individual developing, developers who had experience over 5 years only accounted for 4.52% in China in 2014.

Most individual developers’ apps were fewer than 10, which accounted for 83.43% in China in 2014.

Also read: China iOS Game Players Spend 3 Times More Than Android Ones

In the first half of 2014, China gaming market users exceeded 400 million with an increase of 9.5% year on year. The total sales value of China gaming market was RMB49.62 billion (US$8.07 billion) with an increase of 46.4% YoY according to CPC & CNG. ZDC‘s latest data also shows on average an iOS game player spend as much as 3 times more than an Android player in 2014.

Total sales value of China client gaming, browser gaming, mobile gaming, social gaming, and single-player gaming were RMB25.57 billion(US$4.16 billion), RMB9.18 billion (US$1.49 billion), RMB12.52 billion (US$2.03 billion), RMB 2.34 billion (US$380.9 million) and RMB10 million (US$1.62 million) respectively.

From January to November in 2014, market share of mobile gaming increased continuously while market share of client gaming is decreasing. As of middle November, client gaming market market share decreased to 53.3% and mobile gaming increased to 33%. However, client gaming still dominated China gaming market in 2014.

2014 is a booming year for China mobile gaming market. According to Nielsen’s research, 47% mobile gaming users play games everyday and 88% of them log in gaming platform for many times per day. China mobile gaming users increased by 62.3% from 2013. As of November 2014, the number of mobile gaming users was 504 million with an increase of 193.5 million. Besides, game usage increased to 62.3% from 2013.

As of 2014, total sales value of China mobile gaming market will exceed RMB20 billion with an increase of 149.4% year on year. It is estimated that total sales value will be RMB35 billion in 2015.

In 2014, there are 500 million mobile gaming users in China which indicates mobile gaming has been one of indispensable entertainment for Chinese. Casual and social games are favored by users in China.

In 2014, 77.4% mobile gaming users use Android OS and only 13.7% of them use iOS to play games according to data of ZDC. However, iOS game users are more willing to pay for entertainment apps, as much as 3 times more than Android game players. Considering large number of Android game users in China, there is great potential in China Android game market.

The peak time for games payment were about 11 a.m-12 p.m and 9 p.m to 10 p.m according to data of 7881.com (a famous game trading platform in China); to strengthen service during peak time may raise users’ second payment possibilities.

61% respondents made Alipay as their first choice to top up game accounts according to the survey of 7881.com. 16% of them pay mobile phone charge for games. Related: China Third Party Online Payment Market in Q3 2014

As of September 30 2014, the top 3 provinces in China by total number of mobile gaming users were Guangdong, Jiangsu and Zhejiang. 60% China mobile gaming users are from tier-3 cities in 2014 which indicates there are great demand for users in tier-3 cities and more opportunities China mobile gaming market in tier-3 cities and lower ones in the future.

Also read: China Browser Games for Children Market to Exceed 2 Bln Yuan in 2016

According to Mobile Industry Statistic Report in 2013 released by Tencent, there would be more users choosing Android device in the coming year. As for now, Android devices with large screen and high definition video were becoming the mainstream of the increasing Android market. For Apple, the newest iOS7  spread rapidly among “iFans” (fans of Apple products). At the same time, iOS7 reduced the jailbreak rate of iOS, representing a future of legitimate game.

The report shows that in China mobile device market, the share of Android was 73.3% and iOS accounted for 24.7%. Among all Google Android devices, more than 70% devices ran Android 4.0 or latter versions. The former mainstream Gingerbread (Andorid 2.3) which had about half market share one year ago fell to 15% now and kept decreasing. As Jelly Bean (Android 4.1 and 4.2) gained growing share on Android devices, there would be more low-end devices running 4.0 or above versions.

Among iOS devices, most iOS5 and iOS6 users chose to upgrade when iOS7 released. The golden iPhone 5S and iPhone 5C performed quite good in mobile market, so Apple and China Mobile signed a cooperation agreement. Benefited from the cooperation with mobile operator, iOS7 would gain higher penetration in the future. By December 2013, the newest version iOS 7.0.4 had accounted for over 40% of market.

Meanwhile, the monopoly status of Android was strengthened, encroaching iOS market share bit by bit. Every time one Android user turned to iOS, 5 iOS users would turn to Android.

As more large screen Android devices came out in the market, many Apple fans left iOS for Android. The statistic showed that users went after large screen mobile phones for watching video, as 5-inch devices became popular. It was said that Apple also intend to launch 4.8 inch iPhone 6 this year.

Samsung was still the leader of China Android market with about 30% market share, according to report. Domestic mobile brands such as Xiaomi (12%), Huawei (7%), Lenovo (6.5%), Vivo (6%), OPPO (4%), Shanzhai Phones (China pirated brands, 4%) and Coolpad(4%) also performed well. The market share of domestic Android devices totaled 45%. As domestic smartphones become popular, their price advantage  would attract more users.

At present, 5-inch HD screen device was the majority in Android market. However, from the view of whole market, the leader was still low resolution devices. High-end Android devices with HD (1920*1080) screen, which was the primary resolution of 5-inch screen, rose to the top 5.

In terms of jailbreak, the jailbreak rate of iOS7 was far below iOS5 (61%) and iOS6 (28%), less than 5%. The monthly jailbreak rate kept decrease since iOS7 launched. Analysis suggested that jailbreak would be the less popular due to distribution channel improvement and operating system upgrading.

ZDC, which is ZOL Data Center, published a research on China netizen mobile app usage in 2013. By collecting 659 effective questionnaires out of 669 from ZOL website, ZDC released the key findings of their app usage report.

Key Findings

Chinese smartphone users surpassed 98%, during which about 60% were Android users.

Most users installed more than 20 apps, iOS users tended to install more apps.

80% smartphone users’ frequently used apps were below 10, 60% Android owners often used 5-10 apps. iOS had relatively high app usage frequency.

Most people downloaded apps from third-party app stores, iOS and Windows Phone users were more likely to download from app store of the system.

IM and SNS apps were the most popular apps, with 90% installation rate.

70% users hadn’t downloaded paid apps, Android users had the highest rate of not downloading paid apps.

Most users paid below 20 yuan (USD 3.26), Android users paid the least for apps.

Mobile users were inclined to pay for game apps.

Android users were most unlikely to pay for apps in the future, enough free apps became the main reason for not paying.

According to ZDC report, Samsung occupied 21% market share of brands awareness, ranking the first in September 2013. Followed by Apple, with 14% share. Lenovo ranked the third, a little ahead of Nokia. 

Compared to August, Apple had a big growth, hitting 14%. Samsung, Nokia and Lenovo’s brands awareness all dropped in comparison with August.

Different price ranges had different brand awareness. Affected by Apple and Samsung’s high price smartphones, smartphone brands awareness above 3000 yuan (USD 490) reached 31.9%, 6.4% more than that of August. Brands awareness of  below 3000 yuan smartphones all dropped slightly.

In September, Android smartphones got a dominantly 78% brands awareness, but dropped a little in comparison with last month. iOS’s brands awareness increased to 14%, which led to the drop of android system’s brands awareness.

From the perspective of camera resolution, smartphones with 8/8.1 million pixels and 12 million and above pixels’ brands awareness kept going up, gained 51.9% and 24.2% in September.

In September, quad-core smartphones obtained most brands awareness, with 46.3%, decreasing 1.2% compared to August. Dual-core and eight-core smartphones brands awareness increased a little.

Large screen smartphones’ brands awareness remained fast growing rate. Though screen size between 4.6-5.0 inches had the highest share of 33.8% in September, it decreased by 2.8% compared with last month. However, 5.0 inches and above smartphones went up by 4.5%, reaching 17.2% in September. Besides, due to the launch of iPhone 5S and 5C with 4.0 inches screen size, 3.6-4.0 inches screen smartphone’s brands awareness grew by 4%.

ZDC, which is ZOL Data Center, released a report on Chinese netizen camera phone user behavior in 2013. This report was based on a survey on ZOL, it collected 1,260 responses and received 1,248 effective responses.

Key Findings:

• 95.4% Chinese netizen had mobile phones.
• 96.3% Chinese netizen had smartphones.
• Android users reached 70%, followed by iOS users
• Samsung occupied 19.1% market share by volume, followed by iPhone and HTC.
• Dual Camera phone users occupied 70% market share by volume, 8/8.1/8.7 million pixels users reached 40%.
• 90% interviewers said they used mobile phone to take photos in daily life. 59.7% would choose camera when travelling.
• Almost 60% said they would use mobile phone to take photos of people, while for scene, plant and animal, more people would use camera than mobile.
• The major reason for taking photos with mobile was because mobile could take photo anytime anywhere.
• High quality and high resolution was the main reason why people used camera.
• Most people use mobile to take photos three or four times a week.
• Interviewers ages were mainly between 26-35, with 40%. 20% of interviewers were students, and 60.1% of students were college students.

According to The State of Mobile Benchmark report released by Adobe in April, almost half of China mobile internet visits are from Android devices, compared to slightly over one third from iOS devices.

Sina Weibo launched a mobile app MeYou, similar to Path with some Weixin/WeChat features. So far, it’s only available for iOS devices.

Shanghai-based Stenvall Skoeld & Company calculated the iOS penetration rate (Apple’s iPhone and iPad, not including iPod touch) in all Chinese provinces and municipalities; and, their estimate puts the total number of iPhones and iPads in China at end of 2011 at 21 million active devices, distributed as shown above.

More than half of all iOS devices are found in Beijing, Shanghai, Guangdong and the Yangtze Delta Region. In Beijing and Shanghai there is one iOS device for every nine and eleven people, in the rest of China penetration is still very low.