China Internet Watch https://www.chinainternetwatch.com China Internet Stats, Trends, Insights Wed, 19 Jun 2019 05:49:13 +0000 en-US hourly 1 https://www.chinainternetwatch.com/wp-content/uploads/cropped-ciw-logo-2019-v1b-80x80.png China Internet Watch https://www.chinainternetwatch.com 32 32 How is Pinduoduo a valuable e-commerce platform for top tier cities in China? https://www.chinainternetwatch.com/29384/pinduoduo-top-tier-cities/ Thu, 20 Jun 2019 03:00:43 +0000 https://www.chinainternetwatch.com/?p=29384

Many Chinese consumers have the impression that most users of Pinduoduo are housewives, middle-aged, or elderly people who live in third-tier or fourth-tier cities. They are highly consistent with users of Kuaishou and have extraordinary sensitivity to low price. They are more willing to ask people for help bargaining in WeChat group in order to save a few money.

But in the real world, the situation is more complicated than the general view.

On 7th of May, Aurora big data released "2019 Q1 mobile internet industry data research report", showing that by the end of the first quarter of 2019, 44.2% of the new users of Pinduoduo, the new e-commerce platform, come from the tier-1 and tier-2 cities. The amount of user has continuously grown since then.

According to a report released by Trustdata, among the new users of Pinduoduo, nearly half of them are from first-tier and second-tier cities, with Beijing ranking first, followed by Chengdu, Tianjin, Shanghai, and Hangzhou.

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China’s best performing cities in 2018, led by Shenzhen & Chongqing https://www.chinainternetwatch.com/27863/chinas-best-performing-cities-2018/ Thu, 24 Jan 2019 03:00:09 +0000 https://www.chinainternetwatch.com/?p=27863

Shenzhen, Chengdu, Chongqing, and Guiyang have made it to the top 10 best performing cities in China for four consecutive years. Among them, Chengdu that topped the ranking in 2017 dropped to the seventh this year while Shenzhen moved up from the fourth to the top. Chongqing retained its second position since 2017.

Shenzhen, dubbed China’s Silicon Valley recently, took the first spot this year, which ranked fourth for the last two years, according to the report from Milken Institute.

Chongqing (2) together with Chengdu (7) drove the economic development of the western region. Tianjin ranked third with a remarkable performance in FDI growth (1), FDI/GRP (1), and LQ for high value-added industry (7).

Zhengzhou and Guiyang took the fourth and fifth places respectively, both of which had a high level of FDI growth. Notably, Zhengzhou attracted Foxconn to set up an iPhone factory locally that manufactures roughly half of iPhone worldwide. Hence, Zhengzhou is also well-k...

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Top 10 Cities in China Reshuffled! Who’s in Top 10? https://www.chinainternetwatch.com/23533/china-top-10-cities-2017/ https://www.chinainternetwatch.com/23533/china-top-10-cities-2017/#respond Thu, 15 Mar 2018 03:00:35 +0000 http://www.chinainternetwatch.com/?p=23533

Shanghai’s GDP exceeds RMB 3 trillion mark for the first time according to the economic data of 2017, stabilizing its No. 1 position of China cities. More importantly, it brings spillover effects to Yangtze River Delta and surrounding areas.

Due to Bin Hai new town’s GDP contribution, Tianjin’s economic growth in 2017 was cut and overtaken by Chongqing, dropping out of the competition for the top 5. According to the latest data from 21st Century Business Herald, Chongqing’s GDP for 2017 hit RMB 1.936 trillion while Tianjin's is RMB 1.933 trillion.

Shenzhen’s GDP for 2017 reached RMB 2.2 trillion, exceeding Guangzhou and Hong Kong. In 2016, Shenzhen’s GDP exceeded Guangzhou’s by approximately RMB 273 billion only, while this year’s margin grew to more than RMB 500 billion, pulling the gap bigger.

Going by the trend, Guangzhou and Hong Kong will soon transform into Shenzhen’s surrounding cities with Shenzhen as the major power.

Wuxi has reached the RMB 1 trillion mark, it...

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Involvement in music-based sponsorships could be a solid way to reach Chinese consumers https://www.chinainternetwatch.com/17487/music-dec-2016/ https://www.chinainternetwatch.com/17487/music-dec-2016/#comments Wed, 11 May 2016 00:00:35 +0000 http://www.chinainternetwatch.com/?p=17487 beijing-music-festival

Music consumption behaviors across China vary by income levels and understanding the differences between different city tiers is critical to marketers according to the Nielsen Music 360 report.

72% of the general population in China listens to music for an average of 16 hours per week. The population with the highest average household incomes are the most engaged music listeners, spending more time and more money on music than the rest of the population according to Nielsen.

china-music-study-2016-city-tiers

Tier 1 Chinese consumers, from Beijing, Shanghai and Guangzhou, are 15% more likely to be music listeners than the general population. They spend more time listening to music – 19 hours a week on average – and more of their discretionary income on music. They were also the most likely to listen to English language music, particularly jazz, pop and rock.

china-music-study-2016b

57% of tier 1 respondents attend live music events, compared with 51% of the U.S. general population. And, 71% of tier 1 listeners in China listen to an online streaming service in a typical week, in line with 75% of U.S. music listeners.

74% of China’s tier-2 consumers are music listeners and are on par with the national average for listening hours per week.

Tier 3 consumers spend the least amount of time listening to music and allocate the least amount of their total entertainment spending on music; they are nearly as likely to listen on a smartphone as more affluent consumers.

china-music-study-2016c

Nielsen suggests that involvement in music-based sponsorships could be a solid way to reach Chinese consumers. Not only are they highly engaged with music, but they are generally favorable when a brand is involved, with the highest net favorability going to promotions that offer free music downloads or sweepstakes.

Also read: 7 Habits of China Online Shoppers

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