Gogoboi, a fashion blogger who has exclusively released GIVENCHY handbags on Wechat, now works exclusively with GUCCI to launch the GUCCI 2017 Holiday series.

On one hand, this is the first time that GUCCI has authorized the sale of products on a third-party platform in China. On the other hand, this also indicates that the voice of fashion icons such as Gogoboi and KOL is on the rise. Gogoboi and GIVENCHY have both successfully cooperated together in the past. GIVENCHY China decided to release their new mini bag 'Duetto', on Gogoboi's online shop "No big selection". Until then, luxury brands have not done so globally.

The end effect resulted in 7490 handbags, 7 colors, 42 packs, being sold out within three days. The GUCCI limited edition online release was from December 15 to 17.

"GUCCI is larger than GIVENCHY in terms of brand size and popularity, and this time the limited edition GUCCI HOLIDAY series is involved, which already generates a certain topic on its own, so fa...

China’s fashion bloggers maximize their business value – from sashaying down the fashion walkways as models, designing their own clothing line, acting as brand ambassadors and now to even doing direct sales of luxury goods.

Besides engaging influencers (commonly known as KOL) as brand ambassadors or design collaborations, luxury brands now can sell their bags on the influencers’ online shops. This time around, Givenchy has taken the lead to fully utilize the business value of influencers.

Up till April this year, China’s famous fashion blogger gogoboi has collaborated with a few overseas luxury brand and departmental stores to roll out an online collection on Wechat – Fine Selection (不大精选). Ever since the launch, Fine Selection has its most influential marketing campaign, an online exclusive launch of Givenchy new collection of Duetto bag – 7 colors, with only 6 pieces available each color.

This is the first ever online launch of a luxury collection on an influencer’s onli...