Energy Expert provides actionable insights and energy-saving recommendations to help customers accelerate their sustainability journeys. It helps customers automate the carbon accounting and reporting process at a corporate and product level, and obtain real-time sustainability impact statistics for them to make informed decisions.

It enables companies to identify the sources of the carbon emissions from their daily business activities as well as the full life cycle of their products, based on the PAS 2060 and ISO 14064 standards on carbon neutrality.

Customers can also quantify their carbon footprint through a prebuilt calculation model leveraging public emission factors datasets and Energy Expert’s proprietary datasets.

It provides visibility into their real-time carbon emission patterns and the progress of their sustainability performance through visualizations on dashboards and online reports. In addition, Energy Expert provides analytics on energy efficiency and emission forecasts through deep learning-based AI models hosted on Alibaba Cloud.

To help customers minimize their overall environmental impact, Energy Expert also offers actionable optimization plans with recommendations that balance business growth and environmental impacts. These can include increasing the use of clean energy, reducing excessive electricity consumption during peak times, and optimizing the supply chain ranging from sourcing materials to shipping products.

It has served over 2,000 companies in China since its deployment in February 2022, generating energy savings of over 2 million kilowatt-hours per day, or a reduction of 400,000 tons of carbon dioxide emissions, according to Alibaba.

Top 10 forecasts for China cloud computing market 2021-2024

For 18 out of the 22 categories, China sees the highest percentage of respondents who are willing to buy online compared with the remaining 59 countries and regions covered in a survey conducted by Nielsen.

It also found out that China sees the highest intent for both online-shopping and online-purchase for categories including clothing, cosmetics, personal care, toys and alcohol drinks.

By one account, China has more than 600 million Internet users and an annual E-commerce growth rate of 120% – making it the fastest growing, and soon to be the largest, E-commerce market in the world,

says Patrick Dodd, Managing Director of Nielsen China.

The deep penetration of smartphones and internet, combined with the comprehensive build-up of shipping logistics infrastructure, are quickly transforming the shopping habits and mindsets of Chinese consumers on E-commerce.

Related: Top 4 Trending in Chinese E-Commerce Market

Strong Intention for Online Purchase in China

More than half of Chinese respondents intend to make an online purchase within the next six months In 13 out of 22 different product categories surveyed by Nielsen. These categories are primarily durable and entertainment-related categories like clothing (74% vs. 64% in 2011), airline tickets (69% vs. 47% in 2011) and hardcopy books (64% vs. 50% in 2011).

Online purchase intention for categories like E-books (51% vs. 26% in 2011), computer software (38% vs. 11% in 2011), toys/dolls (54% vs. 21% in 2011), doubled or even tripled over the past three years.

Chinese online purchase intentions for baby supplies jumped 25 percentage points to 38% since 2011, and both cosmetic and food & beverage categories increased 14 percentage points  to 56% and 57% respectively, and alcoholic drinks rose to 34%.

Strong Growth for Online Sales in China Top-tier Cities

The top-tier cities are seeing stronger growth for online sales in China.

Online sales in food category grew by 37% during period from Nov 2013 to May 2014 compared with the same period in 2013. In contrast, offline channels achieved sales value of about RMB 60 billion (US$9.78 billion) while online sales was RMB 2.5 billion (US$410 million) by May 2014 in tier one cities.

Related: Top Shopping Keywords on Taobao in 2013

Online Buying Rates Exceed Browsing Rates

Chinese consumers are enthusiastic about both browsing and buying online. Electronics, mobile phones and sporting goods are examples of categories that Chinese consumers often purchase online, while many other consumers around the globe prefer to buy offline.

For more than half of the 22 categories surveyed by Nielsen, online buying rates among Chinese respondents well exceed browsing rates, especially in the categories like clothing (57% browse online vs. 74% buy online), airline tickets (48% browse online vs. 69% buy online), hardcopy books (45% browse online vs. 64% buy online) and even cosmetics (45% browse online vs. 56% buy online).

According to Nielsen, the category that sees the largest surplus of online browsing versus online purchasing is car, motorcycle and accessories. 30% of respondents said they would love to shop online, while only 24% plan to purchase online in the following six months.

Chinese Online Shoppers Spent Much Time Researching Products

Chinese online shoppers like to spend a considerable amount of time researching products before buying (72%), while 86% of online shoppers prefer  to read online reviews prior to purchase.

In a separate report by Nielsen on the online-shopping behaviors of Chinese consumers, social media (36%) is one of the Top 3 online information channels used by consumers to help make purchase decisions. Search engines (52%) and category specific websites (42%) were also within the Top 3.

Search engines, category specific websites, and social media are the top 3 channels to help Chinese consumers make purchase decisions according to a separate survey by Nielsen.

In order to increase digital engagement with Chinese online shoppers, retailers need to deliver on multiple shopper needs such as low price, wide selection, and high quality products. Moreover, consumers want to shop on easy-to-navigate websites that offer a number of unique products with plenty of images, accurate descriptions and a history of good e-reputation on social media. These points are a must for brands that hope to convert more Chinese online browsers in to online buyers.

Recommended by Nielsen.

Total transactions of China’s online shopping market, a combination of B2C and C2C markets, reached RMB6,28.76 billion (US$101.58 billion), 10.1% of total retail transactions in China, according to iResearch data.

Also read: Chinese Cross-border Online Shoppers Insights

Baidu released an updated version of its interactive charts creation tool: ECharts, capable of creating 17 types of charts with wide compatibility of all major web browsers.

Let’s see what ECharts can do: