Tencent’s total revenues in 2016 were 151,938 million yuan (US$21,903 million), an increase of 48% YoY. Operating profit was 56,117 million yuan (US$8,090 million), an increase of 38% YoY. Profit for the year was 41,447 million yuan (US$5,975 million), an increase of 42% YoY.

Total revenues of Tencent in Q4 2016 were 43,864 million yuan (US$6,323 million), an increase of 44% YoY. Its operating profit was 13,930 million yuan (US$2,008 million), an increase of 28% YoY. Profit for the period was 10,523 million yuan (US$1,517 million), an increase of 46% YoY.

Tencent’s Advertising Business in 2016

For key accounts, Tencent increased the penetration by offering integrated solutions across brand and performance advertising products. For long-tail accounts, Tencent grew the number of small and regional marketers by sharpening their targeting algorithms and upgrading self-service tools “Guangdiantong” for campaign management and results measuring.

Related: Case Studies: Native Video Ads on WeChat Moments

Social and performance advertising. Tencent’s social advertising inventory remained as a key attraction to advertisers, leveraging the platform’s superior targeting capability, unparalleled consumer reach, and premium brand image.

Tencent enabled advertisers and WeChat Official Accounts to select each other, better matching relevant advertisements with appropriate content.

Brand advertising. For video, Tencent prioritized sponsorship advertising to better capitalize on their premium inventory. For Tencent’s news applications (Tencent News, Kuaibao), it further upgraded the targeting capabilities.

Tencent’s Payment Business in 2016

Tencent surpassed 600 million mobile payment monthly active user accounts and average daily payment transactions in December 2016. Its payment related services provide fast and seamless experience for a widening range of offline consumption scenarios such as taxi booking, convenience stores, restaurants, and supermarkets.

Performance of Tencent Platforms

Social Platforms

• MAU of QQ was 868 million, an increase of 2% YoY.
  • Smart device MAU of QQ was 652 million, an increase of 2% YoY.
  • Peak concurrent user accounts of QQ (for Q4 2016) was 244 million, an increase of 1%
    YoY.
• Combined MAU of Weixin and WeChat was 889 million, an increase of 28% YoY
  • WeChat Usage Stats for Chinese New Year 2017
  • Top WeChat stats and trends 2016
• MAU of Qzone was 638 million, a decrease of 0.3% YoY.
  • Smart device MAU of Qzone was 595 million, an increase of 4% YoY.
• Fee-based VAS registered subscriptions were 110 million, an increase of 16% YoY

Media Platforms

• Tencent Video: the number of paying users exceeded 20 million, , more than tripled YoY
• DAU of Tencent’s online karaoke application WeSing reached 35 million in 2016, more than doubled YoY, establishing itself as the largest online karaoke community in China
• The number of daily paying readers reached approximately 2.5 million, more than doubled YoY

Utility Platforms

• Security. Tencent’s mobile security application expanded its industry leadership, ranking first in China in terms of MAU according to QuestMobile
• Tencent’s App Store Yingyongbao was ranked first among all Android app stores in China by QuestMobile in terms of MAU
• QQ Browser (mobile app) ranks first in China in terms of MAU which also made significant contributions to the user growth of Tencent’s digital literature services

Continue to read ⇒ An Essential Guide to WeChat Mini-Program

Total net revenues of mobile social app Momo were $246.1 million in Q4 2016, an increase of 524% from $39.5 million in Q4 2015.

Its live video service, launched in Q3 2015, generated revenues of $194.8 million in Q4 2016 due to the increase in paying users of live video service. Paying users of Momo live video service for Q4 2016 reached 3.5 million.

Value-added service revenues, mainly including membership subscription revenues and virtual gift
revenues, were $19.1 million in Q4 2016, an increase of 31% from $14.6 million during the same period of 2015. Momo members grew to 3.5 million in 2016 from 2.9 million in 2015.

Mobile marketing and mobile games revenues were $19.7 million and $11.3 million in Q4 2016 respectively, an increase of 29% and 45%.

Related: China social media users compared: Weibo vs WeChat vs Momo

Net revenues of Momo for the full year of 2016 were $553.1 million, an increase of 313% from $134.0 million in the same period of 2015, primarily driven by live video service, mobile marketing business, and value-added service.

Income from operations was $88.4 million in Q4 2016, compared to $3.5 million during the same period last year. Net income attributable to Momo Inc. was $83.8 million in Q4 2016, compared to $6.1 million during the same period last year.

Net income attributable to Momo Inc. was $145.3 million for the full year of 2016, compared with $13.7 million in 2015.

Momo’s monthly active users (“MAU”) reached 81.1 million in December 2016, compared to 69.8 million in December 2015.

Also read: Introduction to Momo App

Weibo’s monthly active users (“MAUs”) grew 33% year over year to 313 million in December 2016, 90% of which were mobile users according to Weibo financial results.

The average daily active users (“DAUs”) of Weibo in December 2016 grew 30% year over year to 139 million.

Weibo reported net revenues increase of 43% year over year to $212.7 million in Q4 2016. Advertising and marketing revenue increased 45% YoY to $187.9 million; and, Weibo Value-Added Services (“VAS”) revenue increased 28% YoY to $24.9 million. Net income attributable to Weibo increased 125% YoY to $43.0 million in Q4 2016.

Weibo’s net revenues increased 37% year over year to $655.8 million in 2016. Its advertising and marketing revenue increased 42% YoY to $571.0 million; VAS revenue increased 12% YoY to $84.8 million in 2016. Net income attributable to Weibo increased 211% YoY to $108.0 million.

Also read: China digital marketing focus of advertisers in 2017