WeChat team announced a new feature over the weekend that makes WeChat Mini-Program discoverable by keywords searching.
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SPD Bank’s credit card WeChat mini-program
As more and more companies try to benefit from WeChat’s mini-program, this article shares how Shanghai Pudong Development Bank (SPD Bank) is utilizing a WeChat mini-program for its credit card business, which recorded two million unique visitors as of 22 May 2017. The mini-program design of SPD Bank focuses on user experience and aims to develop a […]
A quick & easy retail solution on WeChat Mini-Program
WeChat recently upgraded a store management feature, originally part of WeChat Official Account, to Store Mini-Program. Retailers can use this type of mini-programs directly. It costs almost nothing and requires no programming knowledge although the capability of Retail Mini-Program is limited.
WeChat Mini-Program saw faster growth of daily active users
Launched in January 2017, WeChat Mini-Program (WMP) has definitely attracted a lot of attentions. The highest penetrations come from mobile payment and online video categories.
An Essential Guide to WeChat Mini-Program
WeChat’s been testing WeChat Mini Program (mini apps) for a while, a new ecosystem for creating light apps on top of WeChat; it’s expected to launch on 9 January 2017.
WeChat Ecosystem Expands with Mini Stores and Push Distribution
At the 2025 WeChat Open Class on January 9, WeChat announced plans to deepen the integration of its “WeChat Mini Store” (Xiaodian) platform with push-based distribution, signaling a new growth trajectory for private domain e-commerce. Push-based distribution refers to a sales model where distributors, also known as “pushers” or “regiment leaders,” actively promote products through […]
Tencent’s in Q3 2024: mini program GMV over 2T yuan
Tencent Holdings Limited, the Shenzhen-based internet and technology giant, showcased a robust performance for the third quarter of 2024, with revenues reaching RMB 167.2 billion (USD 23.9 billion), an 8% year-on-year (YoY) growth. The company’s results reflect strong execution across key business sectors—gaming, social media, cloud services, and financial technology—alongside strategic initiatives to leverage artificial […]
WeChat Quietly Mimics Xiaohongshu as Tencent Strengthens Its Core Strategy
In an unexpected yet strategic move, WeChat has been quietly introducing a new content feature, closely resembling the popular Chinese lifestyle platform, Xiaohongshu (Little Red Book). Through subtle UI adjustments, primarily using red dot notifications, WeChat has begun channeling users into a dual-column, image-text format that feels strikingly similar to Xiaohongshu’s interface. This development, which […]
WeChat E-commerce Amplifies with Video Account Surge
Despite numerous attempts to dominate the e-commerce stage, Tencent has never relinquished its ambition in the competitive arena.
China’s CBDC Digital RMB App Launches Express Payment Function on WeChat Pay
The Digital RMB app, which is China’s CBDC, has recently launched an express payment feature on WeChat Pay. The app is currently in a pilot phase and enables users to pay using their digital currency wallet, including the Alipay digital currency wallet. Users need to register with the same phone number associated with their WeChat […]
WeChat Users & Platform Statistics 2023
In 2022, the total views of the original content on WeChat Channel (video account) increased by 350% year on year, and the scale of live broadcast increased by 300%, according to WeChat’s data released on 10 January 2023.
Tencent launched search ads on WeChat
The WeChat advertising team announced the launch of WeChat search advertising on 3 November 2023, which supports competitive promotion capabilities.
UnionPay integrates with Alipay and WeChat Pay
WeChat Pay has officially implemented mutual recognition and mutual scanning of offline QR codes with UnionPay’s Flash app. Users can scan WeChat payment codes through the UnionPay Flash payment app in provincial capitals across the country to complete payment.
WeChat’s new social e-commerce platform integrates Shopping Accounts
WeChat launched another product “Shopping Accounts” to its ecosystem in addition to Official Accounts, Mini Program, and Video Accounts.
How WeChat empowers large retail chains for private traffic
Most large retail chain enterprises in China operate multiple WeChat mini-programs, and each mini program carries different businesses or functions. Watsons, for example, operates 10 mini programs, including official “cloud store” (online shopping mall), Zhidepin (group buying), member center, and Zaomei Planet. Convenience store chain Meiyijia operates 9 mini programs and IKEA operates 8 mini […]