Baidu Tongji, or Baidu Statistics, announced an additional product “Store Statistics” for offline retail stores.

Baidu Store Statistics provides traffic analysis, source, interests and targeted marketing on the store level or business district level by integrating online users’ interest attributes, complete user visiting path with offline visiting behaviors.

It offers real-time and historical traffic data covering various industries including restaurants, entertainment, hotels, retail, real estate, cinemas, etc. Devices will be installed in stores to monitor and collect the traffic information.

Recently, Baidu Team published a brand new analytics product called Baidu Jingsuan. It is a data-drived platform offering precise assessment of online ads for advertisers. With more comprehensive data analysis, it claims it could increase the ROI if taking full advantage of it.

Let’s take a closer look of its fantastic advantages: