Rovio’s Angry Birds Stella is available for download through Alibaba’s mobile apps such as its  Taobao online shopping app, Laiwang chat app, and Alipay’s smartphone app, Alipay Wallet. 

China online users will also be able to download Angry Birds Stella game from Weibo games platform, UCWeb’s mobile game platform and the Youku Tudou app, all of which Alibaba Group owns stakes in.

The original Angry Birds game was once very popular in China but overtaken by other games such as Temple Run 2, according to iResearch’s latest ranking of the most popular Android games in China.

Rovio runs an online store on Tmall.com, selling Angry Birds merchandise while both parties will cooperate on expanding Rovio’s consumer merchandise line into Tmall’s beauty and cosmetic vertical in order to market effectively to women.

To coincide with the launch of Angry Birds Stella game, Tmall’s beauty vertical and Alibaba’s mobile game unit will launch an “Angry Birds Stella Nail Art” competition to attract female users to the game, said the press release.

Also read: Tencent’s Hot Mobile Game Had 20 Million Downloads In 3 Days