As the curtains close on a turbulent 2024 marked by global economic headwinds and widespread fatigue, many brands, marketers, and consumers find themselves looking ahead to 2025 with cautious optimism.

Economic indicators suggest a modest rebound—what some analysts are calling a “wobbly recovery.” However, from the reemergence of brand advertising to the proliferation of AI-driven creative content, the year ahead is likely to usher in a variety of nuanced shifts rather than a dramatic turnaround.

Below are ten key marketing trends poised to define 2025, drawn from industry data, consumer behavior surveys, and the evolving realities of an uncertain global marketplace.

1. Brand Mindshare Revisited: The Comeback of Brand Advertising

After years of “traffic-first” strategies, which focused heavily on short-form video promotions and livestream sales to drive immediate conversions, brands are waking up to the stark limits of pure volume-chasing.

As user acquisition cost...

In 2024, a unique trend has emerged in China, where EDC (Every Day Carry) toys have skyrocketed in popularity, especially among men. According to data from Taobao, searches for EDC toys increased by 532% year-on-year, with transaction growth reaching an impressive 345%. Over 70% of buyers are male, particularly those between the ages of 18 and 40.

What Are EDC Toys?

EDC, originally an acronym for “Every Day Carry”, refers to small items that people carry daily for practical use.

Initially, the EDC concept emerged from enthusiasts of pocket knives and tools in Western countries, focusing on the utility and aesthetic appeal of the items. Over time, the concept has evolved, and now includes stress-relief toys like spinners, magnetic clickers, and “slap coins,” which have become a favorite pastime for many men looking for a way to unwind.

These toys offer a tactile experience that has won over a large portion of the male population. The appeal of EDC toys lies not jus...

China's domestic cooking robotics market, though still in its nascent stages, is witnessing significant growth, according to recent data from Aowei Cloud. In the first half of 2024, online sales revenue for cooking robots reached RMB 130 million (approximately USD 17.8 million), marking a robust year-on-year increase of 41.2%.

Sales volume surged even more impressively, with 67,000 units sold, representing an 82.1% growth compared to the same period last year.

Market Overview and Consumer Adoption

Despite these encouraging figures, the overall market size for household cooking robots remains relatively small. Public awareness and acceptance of this new kitchen technology are still limited, and the relatively high price points are dampening wider consumer adoption.

Currently, only about 25 brands offer cooking robots online in China, reflecting a market that is gradually expanding but remains cautious.

Price remains a significant factor in the purchasing decision f...

Recently, many brands selling adult toys and lingerie have ventured into live streaming on platforms like Xiaohongshu (Little Red Book or RED), with a notable increase in female-oriented products. These live streams, much like those for beauty and fashion, are brightly lit and tastefully designed, with hosts discussing various products as if they were ordinary household items.

These sexual wellness products often have playful names like “rabbit” or “seal,” and discussions replace anatomical terms with euphemisms. If one doesn't listen closely, it might be hard to identify these products as sexual wellness items at first glance.

A Changing Landscape for Sexual Wellness Products

Historically, marketing sexual wellness products on short video platforms was strictly prohibited. Late last year, Douyin (China's TikTok) allowed adult product categories on its e-commerce platform but limited them to shelf listings without live streaming privileges.

This year, several e-commer...

Kantar Worldpanel has released its "2024 Brand Footprint Report" detailing the top 50 most chosen brands in China’s fast-moving consumer goods (FMCG) market. The report reveals key drivers of brand growth in the new market reality through an analysis of the performance of these leading brands.

The report uses Consumer Reach Points (CRPs) as a metric to identify the brands most chosen by consumers globally and those with the fastest growth.

Key Findings from the Report:

Top Brands: Yili, Mengniu, Master Kong, and Haitian remain the top four consumer choices, with Uni-President re-entering the top ten list.

New Entrant: Baixiang has made it into the top 50 for the first time, becoming the fastest-growing brand.

Consumer Preferences: In 2023, there was a notable shift in consumer purchasing preferences, with beverages accounting for six of the top ten categories for attracting new consumers.

Brand Growth: Reaching more consumers remains the cornerstone of brand gro...

According to IDC's latest data, China's AR/VR headset shipments totaled 107,000 units in the first quarter of 2024, representing a significant year-over-year decline of 37.8%. Despite this downturn, the market shows signs of potential recovery in the latter half of the year.

In Q1 2024, the Augmented Reality (AR) segment saw shipments of 8,000 units, marking an impressive year-over-year increase of 119.2%. The Extended Reality (ER) segment experienced even more robust growth, with shipments reaching 44,000 units, up 136.2% from the previous year.

Conversely, Mixed Reality (MR) shipments dropped by 52.7% to 34,000 units, and Virtual Reality (VR) shipments fell sharply by 72.6% to 22,000 units.

Market Insights and Trends

AR and ER Market Analysis

The combined AR and ER market saw a total of 52,000 units shipped in Q1 2024. Splittable glasses led the ER segment with 44,000 units, reflecting a 150.4% year-over-year growth. Integrated glasses shipments were 8,000 units, ...

A recent report by Xinhua Daily Telegraph highlights the growing concerns around the proliferation of unauthorized medical care services being offered through online platforms.

Titled “The Hidden Dangers of 'Wild' Medical Care: Online Orders Pose Significant Risks,” the report sheds light on the risks posed by third-party nursing platforms that recruit medical personnel to provide in-home care services, often in violation of regulations.

In the age of digital convenience, patients confined to their beds in China can easily find nursing services with just a few taps on their mobile phones.

However, the seemingly simple process of converting patient needs into service orders and distributing them via WeChat groups to hundreds of nurses has revealed significant legal and safety issues.

Unauthorized Practices and Safety Concerns

Recently, the Shanghai Railway Transport Procuratorate discovered that nurses from a private hospital's orthopedic department were using a nu...

The landscape of China's mobile internet usage, as detailed by QuestMobile's data, reveals nuanced behaviors and shifting trends among users.

The insights cover various facets of digital interaction, including changes in user engagement, the resurgence of cultural and tourism activities, and the evolution of consumer consumption patterns towards more rational and health-conscious decisions.

Adjusting Digital Engagement

There's a slight decrease in the stickiness of user engagement with the internet, marking an 11.4-hour reduction in monthly average usage time. This shift suggests users are becoming more selective in their online activities, possibly seeking more meaningful content or balancing digital interaction with offline experiences.

Cultural and Tourism Activities as Consumer Boosters

The data highlights a significant trend towards increased engagement in cultural and tourism-related scenarios.

Segments such as movie performances, train services, car serv...

In 2023, China's Bluetooth headset market witnessed a notable rebound, with sales volumes reaching approximately 85.52 million units, marking a 7.5% increase year-over-year, according to data from IDC.

This growth was spearheaded by the true wireless headset segment, which accounted for 60.9 million units, up by 5.1% from the previous year.

The true wireless market in 2023 exhibited significant trends including a decrease in average prices and an increase in the popularity of semi-in-ear products.

Average prices fell to 365 RMB (pre-tax), a drop of 11.2%, primarily due to technological maturity and cost reduction.

Semi-in-ear products saw a 16% year-over-year increase in sales, making up nearly 40% of the market, up by almost 4 percentage points, reflecting a shift in consumer preference towards comfort for extended wear, especially with the rise of immersive audio applications like short videos and live streaming.

Another segment that experienced rapid growth wa...

In 2023, China's digital commerce arena, led by Douyin (TikTok's China version), displayed extraordinary growth, with its GMV expanding by a staggering 277%.

This surge signifies a pivotal shift in the digital commerce landscape, challenging established e-commerce players like JD.com and Pinduoduo.

The top 10 brands on Douyin, including Duck Duck (8 billion yuan), Apple (6 bn), and Huawei (5 bn), each garnered sales surpassing 3 billion yuan, highlighting a robust consumer base and high per-customer spending, according to iHeima.
The Renaissance of Traditional Chinese Brands
Traditional Chinese brands, having once lagged behind global counterparts, are now experiencing a resurgence.

Brands founded in the 1970s like YaYa, Yalu, and Romon, previously eclipsed in the 90s, are now regaining popularity.

This revival reflects China's evolving economic model focusing on domestic and international dual circulation and a consumer shift towards rational spending and value for money...

Kantar Worldpanel, CTR's partner in China, has unveiled its eleventh annual Global Brand Footprint Report, ranking brands in China's rapidly changing consumer goods market for 2023.

The report uses a unique metric called Consumer Reach Points to disclose the most preferred and swiftly expanding brands in the global marketplace.

As per the report, in 2022, Yili, Mengniu, Master Kong, and Haitian remained at the forefront, demonstrating the substantial penetration of leading brands into Chinese households and their resilience in the face of market challenges.

These brands have fortified their connection with consumers by enhancing their strength, channel power, and product innovation.

In contrast, food brand Jinlongyu and lifestyle paper brand C&S broke into the top ten, with Vinda and C&S also securing spots among the fastest-growing brands in 2022.

Most of the brands listed as the fastest growing in 2022 sell essential products, illustrating shifts in consumer be...

In 2022, the per capita consumption expenditure of the national residents in China was 24,538 yuan, a nominal increase of 1.8% over the previous year, and a real decrease of 0.2% after deducting the impact of price factors, according to the National Bureau of Statistics of China.

In terms of urban and rural areas, the per capita consumption expenditure of urban residents was 30,391 yuan, a nominal increase of 0.3%, and a real decrease of 1.7% after deducting the price factor.

The per capita consumption expenditure of rural residents was 16632 yuan, a nominal increase of 4.5%, and a real increase of 2.5% after deducting the price factor.

The per capita consumption expenditure on food, tobacco and alcohol of the national residents will be 7481 yuan, up 4.2%, accounting for 30.5% of the per capita consumption expenditure;

The per capita consumption expenditure on clothing was 1365 yuan, down 3.8%, accounting for 5.6% of the per capita consumption expenditure;

The per ...

The Digital RMB app, which is China's CBDC, has recently launched an express payment feature on WeChat Pay. The app is currently in a pilot phase and enables users to pay using their digital currency wallet, including the Alipay digital currency wallet. Users need to register with the same phone number associated with their WeChat account.

The default maximum limit for a single payment is set at 5,000 yuan, with a daily cumulative payment limit of 10,000 yuan. Users have the option to adjust these limits.

After the app is successfully installed, users can make payments to merchants that support Digital RMB in WeChat, mainly through WeChat mini-programs. Big names like JD, Wumart, McDonald's, and Haidilao have already started supporting payment in digital RMB.

The app is now renamed "Wallet Express Payment" from the previous "sub wallet payment", which refers to using digital currency wallet payment in other merchants or platform applications. The payment function is divided in...

It is not new for Chinese shoe and apparel brands to get involved in coffee, tea, and even catering products and services. Earlier, some luxury fashion brands tried to sell coffee drinks in the store.

According to the information on China Trademark Network, Xtep (China) Co., Ltd. recently applied for the registration of 3 "TE coffee" and 3 "XTEP COFFEE" trademarks.

A relevant person from Xtep's marketing department revealed that currently only the flagship store on Chunxi Road in Chengdu City is planned to be opened as a pilot. It will be located on the second floor of the store on Chunxi Road and will provide a variety of coffee and tea.

Xtep is not the first sports shoes and clothing brand to sell coffee.

NING Coffee

In May this year, Li Ning Sports (Shanghai) Co., Ltd. registered the trademark "NING COFFEE". At present, Li Ning has launched coffee services in stores in Beijing, Guangdong, and Xiam...

Chinese purchase of food, detergent, and other necessities requires a high brand trust from customers and indicates characteristics of high purchase frequency and strong user stickiness, according to a report jointly released by JD and Economic Daily News.

Meanwhile, a large proportion of customers initially turn to online food shopping for a “better diet”; they have clear health, nutrition, safety, taste, and more demands.

Health has become the primary consideration for consumers in food selection. Mixed grains, low-fat, and low-sugar products have seen rapid growth, with organic certified products up 110 percent year-over-year (YoY) in variety and 78 percent YoY in sales volume.

Cooking oil is another example to illustrate Chinese consumers’ demand in health under different scenarios. The purchase proportion of refined oils continues to grow, indicating that Chinese consumers are more inclined to make their own decisions about different oil use scenarios.

Another phenomen...

Selling ice cream in Maotai is not a fad, but a long plan.

Maotai has initially launched three flavors of ice cream: original, vanilla, and tiramisu, selling at 39 yuan (US$5.8). According to its official disclosure, the R&D team is still experimenting with other Maotai ice cream of various flavors.

In the future, Maotai will open ice cream stores in many locations across the country. For the applicable population, because Maotai ice cream contains a certain alcohol concentration, minors, pregnant women, and people with alcohol allergies should not eat it.

The Maotai ice cream in the store is made based on 50g 53% ABV Feitian Moutai for every 1kg of milk, and the specific measured alcohol level may fluctuate.

At present, there are no restrictions on the purchase of ice cream in the store. The ice cream sold can be eaten normally by minors and will not affect driving.

Maotai ice cream has a slight taste of Maotai liquor, which is the product of its strategic coope...

On February 25th, the American coffee brand "Blue Bottle Coffee" opened its first store in mainland China. On the opening day, fans lined up to buy; large number of customers waited outside the store and lined up for hundreds of meters. Even many scalpers were eyeing the business of reselling the coffee.

That morning, the whole Suzhou River was crowded. Before eight o'clock, a long queue had been formed in front of the coffee shop. At nine o'clock, the "inner ring" queue turned three columns, and the queue needs to start at the "outer ring".

During the whole opening period, it took an average of 3 hours from queuing to entering the store. Some even got up in line at 6 o'clock just for a cup of Blue Bottle Coffee.

The opening of the first Blue Bottle Coffee store has even attracted many scalpers. According to media reports, although there are restrictions on the passenger flow in the store, there was no limit on the number of cups of coffee purchased by a single customer be...

China's post-90s (those born after 1990) are expected to contribute to 46% of China’s luxury purchases in 2021, according to joint research by Tencent Marketing Insight (TMI) and Boston Consulting Group (BCG).

China's post-90s already make up 50% of the luxury goods buyers in the country, with a fast growth rate of between 25-35 percent in the past year.

Younger consumers were likely to buy luxury items as a way to express or reward themselves, as well as to experience the brand. They also valued new shopping experiences such as more interactive online shopping or newly launching brands’ pop-up stores.

Heavy-spending consumers who spend more than 300,000 yuan (US$47,000) annually on luxury items represent 40% of the total luxury sales. The number of people in this category will grow at least 28% in the coming year and brands should focus on driving repeat purchases and brand loyalty to continue the momentum according to the Tencent report.

Consumers at large tend to switch ...

With the continuous improvement of income and consumption level, Chinese consumers are realizing their consumption influence on the brand and society. More and more Chinese consumers choose ethical, environment-friendly, and local products and make conscious purchase decisions, according to a recent report from Publicis Groupe.

Despite the impact of the epidemic, China's economy has maintained stable development and stimulated consumer demand under the guidance of the "double cycle" strategy.

The emergence of new powerful consumer groups such as "new middle class" and "Generation Z" continues to promote consumption upgrading. 46% of consumers said that the current consumption is more for spiritual or emotional needs than to meet material needs.

Expectations for the brand: support our common ideal
35% of Chinese consumers believe that "taking social responsibility" is the most important action and role that brands should take, and 79% said that enterprises should give full p...

Attention is a scarce resource in today’s world. It has unique distribution patterns and characteristics. Only with proper methods, can brands capture, develop and manage it.
Chinese Gen-Z Attention Distribution
Time
Chinese Generation Z’s attention is widely allocated across different time periods. If we look at a 24-hour calendar day, Gen-Zs generally spend a significant part of their attention during late night, particularly from 10 pm to 2 am the next day.

They mainly spend their time on watching videos, listening to music, and gaming. And if we look at a 365-day calendar year, Gen-Zs tend to pay more attention to festivities and holidays comparing with elder generations. They often treat themselves by shopping.

Gen-Zs usually have 8 pm-2 am at their disposal to allocate their attention at will. They generally stay until late at night and indulge themselves in entertainment during their private time.

8 am-12 pm and 2 pm - 6 pm are two time periods where they don’t have ...

With China’s increasing domestic consumption demand, new domestic makeup brands are emerging and are introducing new product lines at a rapid pace, hoping to capture more market share vis-à-vis multinational brands.

At the same time, the Generation Z consumer base is growing, driving the concept of Fashion Makeup to evolve.

Under these changing market conditions, the big question for makeup brands is how to improve their brand awareness and attract the younger generation of consumers. The success of L’ORÉAL Paris ‘ Super Brand Day in collaboration with the social media giant Douyin (TikTok's Chinese version) may provide the industry useful insights.
120 million reach; RMB 22 million GMV
what are the secret ingredients of Super Brand Day’s success?

On 1st May 2021, L’ORÉAL Paris’s first offline global flagship store was opened in Shanghai. On the same day, L’ORÉAL’s online flagship store was also opened on TikTok’s e-commerce platform. Both stores sell identical product l...

Among the 200 million new middle class in China, the post-80s and post-90s account for 50.8% and 49.2% respectively, according to data from Questmobile.

The New Middle Class is the group of Chinese between 25 and 40 years old, living in tier-1 to tier-3 cities with an online spending power of over 1,000 yuan. Their online consumption willingness is at a medium to high level.

In terms of urban distribution, the top 10 cities are Beijing, Shanghai, Shenzhen, Guangzhou, Chongqing, Suzhou, Chengdu, Wuhan, Hangzhou, and Tianjin, with the number of people reaching 9.03 million, 8.38 million, 6.91 million, 6.38 million, 5.68 million, 4.48 million, 4.42 million, 3.54 million and 3.45 million respectively.

Their population has reached 204 million with 50.8% born between 1980-1989 and 49.2% between 1990-1995.

Compared with other groups, new middle-class Chinese are more active in real estate, automobile, travel, and other related consumption.

Taking June 2021 data as an ex...

China’s domestic consumer market has grown to a considerable size. However, there’s still much potential in it. China will offer a US$5 trillion consumption growth opportunity in the next decade, according to a latest research by the McKinsey Global Institute.

Citizen’s incomes are increasing at a steady pace. China’s number of households with upper middle income and above (defined as households with annual incomes of US$22,000 or more in 2011 international dollars, on a purchasing power parity basis) is slightly lower than that of Europe’s.

But in just 10 years, this number will grow to about 400 million, as many as Europe and the United States combined.

But the increasing scale and rising incomes are not the full stories of the new chapter of China’s new consumer market.

Changing demography and social environment, together with unstoppable technological penetration, are reinforcing the diversity of the market. Consumer preferences and behaviors are shifting, sometimes in ...

A box is supposed to function as a storage tool. But in recent years, the "Blind Box" has gained its popularity in China.

Benefiting from this trend, a Beijing-based toy maker Pop Mart raised $676 million in an initial public offering (IPO) at the end of 2020 which gave the company a valuation of $7 billion ahead of the trading debut.
The Trendy Box
December 10, 2020, Chinese toymaker Pop Mart International Group made a stellar debut on the Hong Kong stock market, closing nearly 80% higher than its issue price to end the day with a market capitalization of $12.5 billion.

The success of Pop Mart and its subsequent IPO is linked to a simple yet fascinating product - the Blind Box.

The second half of 2019 saw a sudden uprising of fashionable "Blind Box", which can be spotted everywhere, from a physical mall to the vast ocean of the internet - WeChat Moments, Weibo, etc.

As its name indicates, a Blink Box is a box for sale whose content is unknown to the buyer before maki...

More than 60% of brands choose to launch new products online during the past one year, and most choose Tmall, according to a joint report by Yicai and Alibaba.

According to the data of the report, in recent years, the total number of new products on the Tmall platform has doubled year by year, and the turnover of more than 30% of the market is driven by new products.

New products account for over 35% of all transactions on Alibaba's Tmall platform in 2020. The number of new products on Tmall doubled in 2020 to over 200 million.Click To Tweet

At the same time, the average unit price of new products is 1.3 times the overall market, which brings more value to the brand.

The post-90s and post-95s have gradually become the main consumption force of new products online, and their average transaction ...

Spending on luxury in China has rebounded strongly as restrictions to global travel have pushed Chinese consumers to make luxury purchases domestically rather than abroad. Growth for the mainland China luxury market is expected to climb by 48% to reach almost RMB 346 billion in 2020.

This growth has driven China to double its overall share of the global luxury market in 2020, with further growth expected through 2025, according to a joint report published by Bain & Company and Tmall Luxury Division.

The global luxury market shrank by 23% in 2020, however, mainland China’s market share nearly doubled, growing from about 11 percent last year to 20 percent in 2020.

This growth is likely to continue, putting the country on track to claim the biggest share of the global luxury market by 2025—even after the world economy returns to pre-pandemic levels.
Through the Covid-19 pandemic, we have seen the global luxury goods market shrink, as economic and social considerations have l...

Chinese consumers' dressing table is no longer just the world of international brands, domestic beauty brands have begun to occupy the hearts of consumers. Similar to the popularity of "Korean makeup" and "Japanese makeup" a few years ago, the competitiveness of "domestic beauty" is soaring.

In addition to the old brands of domestic products, even OEM and raw material manufacturers, which once had a deeper foundation and a larger market scale, began to build their own beauty brands.

Unlike light asset Internet beauty brands, which rely on digital marketing and branding for growth, OEM and raw material manufacturers make beauty products with reverse thinking and win the favor of many consumers with excellent products, which also ushers in a new explosion point for the domestic beauty industry.
From OEM to D2C
In recent years, most of the brands in China's beauty market have risen rapidly with light assets. In the initial stage of their establishment, they first choose the OEM pr...

Attention is the first impetus for people to start thinking and take part in the action. It has become a scarce resource in the prosperity of the Internet. Today's young people's daily cross-screen multithreading behavior has intensified the dispersion and switching of resources.

When is their attention most active? What do they focus on? What formats? How to activate? What are the characteristics? All these will have an important impact on the economic and social practice in various fields.

As a group of young people growing up in the Internet age, the distribution, capture, switching and other aspects of attention of the post-95 generation are different from other generations.

Compared with those born before 1995, many post-90s have not yet formed a family, and they are more "time independent"; post-00s are new to the society, facing dramatic changes in social identity and pace of life, and also have more "freedom of consumption", according to a Tencent research.

The rese...

The number of "wealthy families" with at least 6 million yuan (about US$930 thousand) assets in China exceeded 5 million for the first time in 2020, an increase of 1.4% over the previous year, according to Hurun Research Institute.

Beijing is still the area with the most "wealthy families" with assets of at least 6 million yuan, with Guangdong and Shanghai ranking second and third.

For the first time, the number of "wealthy families" exceeded 5 million, an increase of 1.4% over the previous year. The number of "high net worth families" with over 10 million yuan assets increased by 2% over the previous year to 2.02 million.

The number of "super high net worth families" with over 100 million yuan (about US$15.54 million) assets increased by 2.4% to 130,000 over the previous year.

The total wealth of these Chinese "wealthy families" with no less than 6 million yuan assets is 146 trillion yuan, which is 1.5 times of China's one year GDP, according to the Hurun report.

Ch...

China's vaping firm RELX's share price more than doubled in its trading debut last week. But how big is the e-cigarette market?

There were 1 billion combustible tobacco users worldwide in 2019, of which 85.5% were cigarette users. In 2019, the global sales of combustible tobacco and low-toxic cigarette alternative products were US$850.7 billion and are expected to reach US$1.0172 trillion in 2023, according to China Insights Consultancy.

In this large market, cigarette substitutes are rapidly penetrating. In 2019, the sales of cigarette substitutes accounted for about 7.4%, of which e-cigarettes accounted for 55.8%.

According to the CIC report, global e-cigarette sales in 2019 were US$35.2 billion and are expected to reach US$82 billion in 2023, with a compound annual growth rate of 23.5%. Because of low toxicity, more fashionable, better taste, and other factors, cigarette substitutes will grow faster than combustible tobacco.

There are two major categories of e-ci...

As of October 2020, China pet-related influencers have a total reach of 530 million users, with 54.8% of males, 54.2% under the age of 30, and more than 60% users in the third, fourth and fifth-tier cities, according to data from QuestMobile.

China Pet Market Active Online Users by Age Group

China Pet Market Active Online Users by City Tiers

They have a higher willingness for online consumption and higher online consumption capacity, compared with the overall China internet users.

This group of online users' top interest are social networking, videos, and online shopping.

Their favorite shopping apps are Taobao, Pinduoduo, and JD.

Cat food attracts the most interest from these users, followed by Dog Food, Pet Utility, and Pet Healthcare.

The top social media platforms for pet influencers in China are Ku...

Pidan, established for five years targeting the cat food and toys market, sells more than 100 million yuan a year on Tmall. Its second-year sales already reached 50 million yuan.

How did they achieve that?

Pidan products
The most expensive cat litter box
Ma Wenfei, the founder of Pidan, is 31 years old and may be the most "rebellious" person in the industry.

In 2016, Pidan's first litter box "Igloo" won the German Red Dot Design Award and is ready to launch on the market.

Ma Wenfei decided to sell it for 365 yuan. The price was very expensive. At that time, domestic cat litter boxes in China were usually sold for less than 100 yuan while the imported brands were mostly one or two hundred yuan.

Ma Wenfei has his own ideas. What Pidan is doing is a premium pet brand. The price is to tell consumers the value of the brand. He won the bet. "Igloo" earned enough discussions online and eyeballs as soon...

Today, in some areas of consumption in China that were originally only for women, men's consumption has also begun to emerge.

According to the data of a white paper from So Young, the number of male medical cosmetology consumers in China has increased by 52.30% in 2019, which is lower than the 70% growth rate of female consumers, but it is still far higher than the counterparts in mature markets such as Japan and South Korea.

Now about 30% of medical cosmetology consumers in China are male.

According to the data jointly released by Tmall and Cainiao, the stock of imported cosmetics for men increased by more than 3000% for Double 11 over the same period last year.

Moreover, according to CCTV news, 31% of male users said that they would never use cosmetics in 2016. However, by 2019, this proportion has been reduced by two thirds. It is estimated that by 2023, the global market for men's cosmetics will reach 540 billion yuan.

According to Euromonitor, the retail segment of ...

China's pets retail market reached 108.8 billion yuan (US$16.02 billion) in 2019 and is estimated to grow by 13.6% and reach 123.6 billion yuan (US$18.20 bn) in 2020. It will exceed 222 billion yuan (US$32.69 bn) in 2024.

The contribution of online sales will continue to grow and is estimated to reach 115.6 billion by 2024, exceeding the contribution of offline retail sales (106.8 billion in 2024).

Online will exceed offline in 2023, contributing to 50.5% of total pet retail revenues in China.

Pets food segment will maintain fast growth and reach 163 billion yuan by 2024.

Pet's supplies will contribute over 59 billion yuan by 2024.

Pet services segment will see faster growth and reach 170.8 billion yuan by 2024.

Alibaba opening its first Costco competitor store in Shanghai in Oct...

The monthly active mobile users of China's blue-collar population has more than doubled from July 2016 to July 2020, from 15.48 million to 33.79 million, with an average annual growth of 21.5%.

In the first and second-tier cities, the blue-collar is very active. However, the third and lower-tier cities also have great growth potential.

The post-80s and post-90s are the main groups of new blue-collar workers, accounting for nearly 70% of the total; with the growth of the post-00s, the new blue-collar team is getting younger.

Most of the new blue-collar workers in China are male, and the couriers, especially the delivery riders, tended to be young unmarried people, while the drivers of online car hailing services are mostly elderly married people.

The new blue-collar group has a wide range of interests, which also reflects their professional characteristics and lifestyle background; takeaway riders and couriers show a stronger interest in social networking, en...

China has the largest group of Generation Z (Gen Z) in the world with a population of 149 million. Gen Z is between 15 and 23-year-old and will account for 40% of consumption power in 2020. Their average time spend on mobile internet is 4.7 hours per day. And, they like Zhihu, Tantan, Xiaohongshu more than WeChat.

China's Gen-Z has an average monthly income of 3,501 yuan (US$493), among which the studying group (19-23 years old) has multiple sources of income. Their top interests are video, social networking, music, online shopping, and gaming.

They spend an average of 56.2 minutes daily on social networking and instant messaging. Videos also take a significant amount of their time (over 53 minutes).

Word of mouth through friends is the top source for China's Gen-Z to know products, followed by online ads, shopping mall, TV commercials, and etc.

Gen-Z Sources of Products Discovery: Male vs. Fema...

Maybe it's weird to you but China has several valentine's days to celebrate, including the February 14th, 520 Day (or Chinese Internet Valentine’s Day), and Qixi Festival.

The Qixi Festival, also known as the Qiqiao Festival, is a Chinese festival celebrating the annual meeting of the cowherd and weaver girl in mythology. It falls on the 7th day of the 7th lunisolar month on the Chinese calendar.

During the week of Qixi, falling on August 25th this year, the frequency of valentine’s gift-related search keywords on JD increased by 280%, of which "gift", "chocolate" and "gift girlfriend/boyfriend" were among the most popular.

Ahead of Qixi, home goods, outdoor and luxury products, among other categories saw sales increase by about 20-30%. Jewelry and handbags were among the most popular imported products.

According to data released by JD’s Home & Life business group (which includes fashion, beauty, home, and other categories), the number of users in the post-85 and po...

In July 2020, food (non-fresh) and non-alcoholic beverages, alcohol, fresh produce, sun protection, and cooling products have gotten more attention from consumers across the country, according to data shared by Jingdong.

The southern provinces of Guangdong and Zhejiang saw alcohol transaction volume increase 60% YoY. In Hubei and Hebei, the transaction volume of food and non-alcoholic beverages increased by over 50%.

Beijing consumers opted for more fresh produce, with transaction volume growth of over 130% YoY. Heilongjiang and Gansu provinces saw cooling devices like ACs and fans increase by 110% YoY.

Looking at alcohol consumption by age group, post-90s consumption is increasing the fastest, with these consumers preferring liquor over other alcohols. Post-80s consumers tend to choose cocktails and cocktail mixers while post-70s consumers stay true to Baijiu.

Tibet, Shaanxi, Gansu, Guangdong, Zhejiang, Guizhou, Chongqing, and other areas saw an alcohol consumption increas...

There has been an all-around increase in electronics products, fresh food, and household daily use products. The rebound of large household appliances once affected by the epidemic is quite apparent, among which the trend is most obvious in China’s central and southern provinces.

Transactions doubled in Guangxi, Jiangxi, Sichuan, Hunan and Hubei provinces.

As of 2:50 pm on June 1st, outbound orders from JD’s warehouses exceeded that of the whole day last year. This includes JD’s retail orders as well as external orders as JD helps merchants deal with fulfillment challenges during the 618 Grand Promotion.

In the realm of non-standard products and services, the migration of consumption and services to online has been further accelerated.

Transactions of fresh grocery products in many provinces have increased more than 100% compared with the same period last year, among which durian ranked first with a growth rate of 332%.

The central and western regions, as well as lower-t...