In 2019, mobile continues to lead China internet. The top mobile apps in China by total MAUs are still led by WeChat, Alipay, QQ, Taobao, iQiyi, and Tencent Video while TikTok continues fast growth and ranks the 7th. Tencent has the highest internet user penetration of 97.3% in China in September 2019, followed by Alibaba, […]
Search Results for: wechat mini program
How Chinese companies utilize private traffic for customer acquisition and retention
Private traffic is a trending term among Chinese marketers in recent years. It refers to users that can be reached freely and communicated with repeatedly. They are “repeat customers.” As businesses expect, building one’s own pond and catching the fish would be lower in cost and easier, as compared with paid channels. A beautiful girl […]
Apple’s iPhone 11 sales broke 100 million yuan in 1 minute on Double 11 2019
In the recent “Double 11 2019” shopping festival in China, Apple’s official flagship store on Tmall “Singles Day” transaction exceeded 7 times of last year’s full day sales in just 10 minutes. iPhone 11 broke 100 million yuan in sales in 1 minute.
KFC & Ting Hsin’s attempts in membership e-commerce in China
At the KFC V Mall, an order was placed with excitement. The price was pretty good! It’s 10 yuan lower with a 20 yuan coupon and 999 credit points than Taobao’s Juhuasuan. What’ so special about KFC V Mall? In the KFC V Mall, there are quite a few categories – household and kitchen, fresh […]
3 popular models of social e-commerce in China
Social e-commerce is a segment that involves utilizing communication channels such as social networking websites, SNS, WeChat, Weibo, social media as well as the social interaction, user-generated content and other measures to facilitate the purchase and sales of products. Social networking elements as “like”, sharing, connection, discussion, interaction, and others are applied to the process […]
Top mobile applications in China by total time spent in Jun 2019
Instant messaging mobile apps take a significant chunk of China internet users’ time spent, accounting for 14.5%, followed by online video, short video, and online music. Mobile App Usage Time Distribution Two peak time periods for short video apps are around 12 pm, and 8 pm-10 pm, according to data from China Telecom. For online […]
Pinduoduo’s annual active buyers exceeded 483 mn, ranking second in Q2 2019
China e-commerce platform Pinduoduo reported total revenues in the second quarter of RMB7,290.0 million (US$1,061.9 million), an increase of 169% from RMB2,709.0 million in Q2 2018 according to its official announced financial results.
Luxury brand marketing trends in China
Data-driven, social media and omnichannel are the focuses of digital marketing growth for luxury brands, while “young”, “geographic concentration” and “social” are the keywords that best describe the trend of luxury brand marketing in China.
China tourism & online travel booking market overview 2019
China residents took 149.72 million outbound trips in 2018. The per-capita expenditure on the consumption of education, cultural, and entertainment products accounted for 11% of per-capita consumption expenditure. Tourism market overview 2018 China recorded a total of 5.54 billion domestic person-trips in 2018, up 10.8% from 2017, according to the Ministry of Culture and Tourism. […]
80% of Chinese consumers’ unplanned shopping comes from social e-commerce
Chinese social e-commerce companies have been growing at a compound annual growth rate of 100.6%. Their penetration rate has increased to 11.9%. 80% of internet shoppers are using social e-commerce channels. The penetration rate of group shopping consumers has reached the highest at 57%. Compared with the traditional model, the essence of social e-commerce is […]
Have you utilized live video broadcasting for your China e-commerce sales?
Live video broadcasting has proven to be a fun, engaging way to connect with followers and grow the audience. 78% of online viewers are watching video on Facebook Live as of 2018. In China, live streaming has stepped up the game and become a useful tool to drive e-commerce traffic and sales.
China saw 1.1 billion active mobile devices in 2018
The monthly active devices of mobile internet totaled 1,131 million in December 2018, a net increase of 46 million compared with 64 million in the prior year period. The growth has declined from 17.1% in January 2017 to 6.2% in January 2018 and then the lowest point of 4.2% in December 2018. On average, each […]
Alipay to start charging for credit card repayment in March 2019
Alipay announced yesterday it will start charging for its service of credit card repayment from 26 March. Alipay users can still enjoy the service for free for up to 2,000 yuan credit card repayment every month.
Watsons partners with NetEase in offline retail
The roughly 3-year-old NetEast Yanxuan co-branded with Watsons to form a sub-brand as a brick-and-mortar retail store featured with life aesthetics. It launched in Pazhou Poly Plaza, Guangzhou on January 19, 2019. Yanxuan, one of NetEase’s e-commerce platform, focuses on select daily living products since 2016. It’s the first on the original design manufacturer (ODM) model. […]
Cross-border e-commerce female shoppers trend 2019
China has grown to be one of the biggest markets for fashion where female consumers are a significant force. There are over 80 thousand SKUs of cosmetics products, which makes it harder for consumers to pick up the most suitable products by themselves. In that regard, content recommendation becomes popular with Weitao (part of mobile […]